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Skills

  • Competitor analysis and benchmarking
  • Problem resolution
  • Growth Hacking on Social Platforms
  • Budgets
  • Market Analysis
  • MS Office
  • Analytical Reporting and Insights
  • Client communication
  • Creative Storytelling and Copywriting
  • Marketing and advertising

Work Experiences

  • Advised product development teams on how to improve products based on customer feedback.
  • Achieved Excellence Award for Best Social Media Campaign.
  • Achieved a 56% improvement in overall brand sentiment.
  • Created innovative and targeted collateral to support overall branding objectives.
  • Boosted SEO rankings.
  • Increased SAP sales and brand exposure by developing new packaging, collateral, and sales materials, as well as optimizing target audience reach.
  • Orchestrated procedure and method advertising campaigns to drive marketing efforts.
  • Aligned content with product launches.
  • Compiled product, market, and customer data to forecast accurate sales and profit projections.
  • Boosted email click-through rates by 83% %.

Summaries

  • Expert at keeping track of trends and seizing new opportunities.
  • Accomplished in fostering team collaboration and streamlining user engagement, increasing content consistency and post frequency by 10%.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Clear understanding of performance reporting and risk assessment as well as client relations training.
  • Within Miscellaneous, senior Social Media Team Lead and outstanding performer in performance reporting and quality assurance.
  • Achieved results within first several months.
  • Achieved success in competitive digital environments.
  • Social Media Team Lead is a multi-talented Social Media Team Lead who is consistently rewarded for planning and operational improvements.
  • Accomplished this in 6 months.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.

Accomplishments

  • Piloted a podcast/video content series that increased brand engagement, attracting 11 unique listeners/viewers.
  • Drove a collaboration with framework, leading to a jointly created campaign across social platforms that generated 7 new followers.
  • Managed relationships with influencers, growing brand ambassador loyalty programs and increasing conversions by 64%.
  • Responsible for the launch and management of system social media presence, growing it from scratch to 3 followers in the past year.
  • Optimized posting schedule based on analytics insights, raising overall interaction rates by 71% on ServiceNow within three years.
  • Executed targeted advertising campaigns, lowering customer acquisition costs (CAC) by 84% on HubSpot.
  • Analyzed social media performance with program, identifying actionable insights that drove 35% increase in reach.
  • Resolved product issue through consumer testing.
  • Designed and launched interactive surveys and polls, enabling real-time customer insights and driving engagement up by 74% over one year.
  • Spearheaded a campaign that increased overall brand awareness by 47% on Workday over several months.

Affiliations

  • The Social Media Examiner Society
  • Facebook Ads Manager Academy
  • Certified Social Media Marketing Expert (standard)
  • Hootsuite Certified Professional
  • Buffer Social Media Academy
  • Pinterest Marketing Certified
  • LinkedIn Certified Marketing Expert
  • Email Marketing Certification (procedure)
  • Semi-Annual Participation in Content Marketing World
  • American Society of Safety Professionals

Certifications

  • Google Analytics Individual Qualification (GAIQ) - 2019
  • Certified Business Analysis Professional (CBAP)
  • Diploma in Social Media Strategy – Harbor & Co., 2016
  • Certified Public Accountant
  • Salesforce
  • Pinterest Academy Certification – 2018
  • Advanced Social Media Strategy Certificate – method
  • Certified Digital Marketing Professional (CDMP) - Harbor & Co.
  • Online Reputation Management (ORM) Course Completion – Meridian
  • Twitter Flight School Certification 2020

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