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Skills

  • Brand development
  • Budgeting and Allocation 
  • Customer feedback loop integration
  • Adoption of Emerging Social Technologies
  • Communications
  • Competitor analysis and benchmarking
  • Team management
  • Strategic planning
  • Content Calendar Creation
  • Customer service

Work Experiences

  • Implemented marketing strategies that resulted in a customer base growth of 10%.
  • Experimented with marketing channels such as paid acquisition, social media, and creating new content.
  • Boosted reach by 7 million unique users across platforms.
  • Achieved a 12% engagement increase.
  • Achieved Excellence Award for best social media campaign in 2024 by surpassing campaign objectives by 30%.
  • Analyzed competitors’ social media strategies.
  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Increased SAP sales and brand exposure by developing new packaging, collateral, and sales materials, as well as optimizing target audience reach.
  • Automated key social media processes.
  • Developed insights into marketing campaigns in order to evaluate how well they performed in relation to their objectives.

Summaries

  • Leader who is detail-oriented, attentive, and decisive.
  • Dedicated team leader with experience analyzing market trends and customer needs in order to create targeted marketing campaigns.
  • Accomplished this in 6 months.
  • Accomplished in crafting and executing comprehensive social media campaigns that drive $3 in sales and 65% increase in engagement for Salesforce.
  • Adept at managing crisis communication.
  • Achieved 2% increase in customer conversions.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the standard business.
  • Leader who is articulate and driven, as well as having a high level of energy and an engaging personality.
  • With creative and proactive approaches, I've managed all stages of campaigns, deepened partnerships, and increased sales.
  • Achieved results within first several months.

Accomplishments

  • Resolved product issue through consumer testing.
  • Collaborated with team of 8 in the development of standard.
  • Implemented a customer care hotline via social platforms, reducing ticket response times by 16%.
  • Executed targeted advertising campaigns, lowering customer acquisition costs (CAC) by 84% on HubSpot.
  • Deployed a crisis communication strategy on Jira, preventing negative impact and maintaining an online sentiment score of 73%.
  • Introduced an Instagram Stories strategy, boosting story interactions by 70% over 6 months.
  • Created a custom reporting dashboard in QuickBooks for executive visibility, increasing data-driven decisions by 65%.
  • Optimized social listening tools to track brand mentions and customer sentiment, improving brand perception by 37%.
  • Responsible for the launch and management of system social media presence, growing it from scratch to 3 followers in the past year.
  • Managed the creation of social content for key product launches, increasing launch-day traffic by 64%.

Affiliations

  • American Marketing Association (AMA)
  • YouTube Creator Academy Alumni
  • Online Marketing Institute
  • Digital Marketing Association
  • Email Marketing Certification (procedure)
  • Association of Information Technology Professionals
  • American Marketing Association
  • Google Analytics Advanced User Certification
  • Jaycees
  • Project Management Institute

Certifications

  • Certified Storytelling in Marketing Specialist – Northwind
  • Social Media Certification – Microsoft Excel Blueprint Certification
  • Pinterest Academy Certification – 2018
  • Google Ads Certification: Video Advertising
  • Certified Customer Experience Professional (CCXP) - Harbor & Co.
  • LinkedIn Marketing Solutions Fundamentals Certification
  • Facebook Certified Media Planning Professional – 2015
  • Twitter Flight School Certification 2020
  • Advanced Social Media Strategy Certificate – method
  • SHRM Senior Certified Professional (SHRM-SCP)

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