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Skills

  • Client communication
  • Campaign management
  • Brand sentiment analysis
  • Project organization
  • Team building
  • Team training and development
  • Crisis Communications Management
  • First Aid/CPR
  • Corporate Communications
  • Marketing and advertising

Work Experiences

  • Analyzed public sentiment trends across category.
  • Authored media review reports.
  • Analyzed media coverage following major brand updates and presented findings that informed key decision-making on future product launches.
  • Devised and implemented favorable pricing structures that balanced the firm's goals with those of the customers.
  • Planned and executed events and marketing programs that resulted in 7 times the number of qualified leads that were expected.
  • Circulated to 16 stakeholders.
  • Advised product development teams on how to improve products based on customer feedback.
  • Increased HubSpot sales and brand exposure by developing new packaging, collateral, and sales materials, as well as optimizing target audience reach.
  • Orchestrated category and program advertising campaigns to drive marketing efforts.
  • Collaborated with international teams.

Summaries

  • Accomplished media professional with a flair for cross-functional media strategy collaboration, leading to data-informed decision-making and enhanced visibility for global media campaigns.
  • Media Monitoring Officer with 12 years of successful vendor management and risk assessment experience.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the method business.
  • Achieved 52% greater efficiency.
  • Media Monitoring Officer is a multi-talented Media Monitoring Officer who is consistently rewarded for planning and operational improvements.
  • Achieved a 29% increase in real-time analysis speed.
  • Achieved 18% growth in positive media placements by designing and implementing robust performance metrics to evaluate the efficacy of press releases and coverage in 2021.
  • Adept at curating media reports.
  • Employees are motivated to perform at their best by a hardworking team builder.
  • Aggreated and analyzed broadcast, print, and digital reports.

Accomplishments

  • Authored key insights for weekly media briefings, aiding compliance in proactive reputation management, reducing potential risks by 41% in 2015.
  • Expanded report customization options, offering personalized insights to 13 clients, contributing to a 37% increase in customer satisfaction.
  • Collaborated with cross-functional teams to develop a media coverage strategy that resulted in a 77% increase in positive press mentions over several months.
  • Implemented social monitoring software Microsoft Excel to streamline reporting, reducing manual tracking time by 34% while enhancing media coverage insights.
  • Monitored online and print media sources across 5 languages, delivering detailed reports on key narratives within three years.
  • Developed a comprehensive daily news report for internal stakeholders, aiding in strategic decision making and increasing team responsiveness by 28%.
  • Identified and reported a potential PR crisis through media monitoring, prompting a strategic response that reduced negative media coverage by 34%.
  • Collaborated with team of 4 in the development of process.
  • Provided expert insights during a live crisis situation, helping the team mitigate potential damage and improve public perception of Vantage by 50%.
  • Increased media database coverage from 18 to 13 contacts, contributing to a 28% boost in media outreach and coverage potential.

Affiliations

  • National Federation of Press Women (NFPW)
  • American Advertising Federation (AAF)
  • Freemason
  • National Association of Media Literacy Education (NAMLE)
  • Global Advertising Lawyers Alliance (GALA)
  • Society for New Communications Research (SNCR)
  • Association for Media Literacy (AML)
  • International Communications Consultancy Organization (ICCO)
  • Rotary International
  • Society of Human Resource Management

Certifications

  • First Aid/CPR Certified
  • Cisco Certified Network Associate (CCNA)
  • Apple Certified Associate (ACA)
  • FEMA PIO (Public Information Officer) Media Crisis Certification
  • Media Intelligence and Data Analytics Certification from Vantage
  • Certified Media Management Professional (CMMP)
  • CompTIA Network+
  • Social Media Analytics Certificate from SAP
  • CompTIA Security+
  • Media Relations Certificate from PRSA (Public Relations Society of America)

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