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A great CV targets the role and backs each claim with proof. Our CV builder suggests expert lines for each past job and handles the formatting.

  • Suggested lines you adapt with your own results
  • ATS-friendly designs that keep your layout tidy
  • Reorder sections to put your strongest work first
  • A saved master CV to tailor for each advert
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Woman ticking off the criteria on a printed job advert beside her CV in a cottage sitting room
How shortlisting works

What employers want from a great CV

What a shortlister checks first, with example lines you can adapt for your personal statement, evidence and skills.

A great CV gets shortlisted because it makes the reader's decision easy. Shortlisters in the UK and Ireland, like many recruiters hiring internationally, look for four things: a personal statement aimed at their role, achievements backed by evidence, skills that match the advert and a clean layout of no more than two pages. Here's what each looks like, with examples you can adapt.

How do employers shortlist CVs?

They compare each CV with the job advert, starting at the top of page one. Many UK charities, universities and public bodies make that check formal with a person specification. A panel marks each application against every essential criterion, often simply as met or not met, and an application that misses one is usually left off the interview list. These employers often use their own application form and supporting statement. If the advert asks for a CV instead, your CV faces the same test. So make each essential criterion easy to spot on your CV: use the advert's wording and put your evidence beside it.

How do I aim my personal statement at the role?

Keep it to about four lines that state the post you're applying for, your level of experience and the one or two strengths the advert stresses most. Use the job title exactly as the advert words it, so a shortlister checking against the criteria spots it at once. Compare two openings from the same person:

  • Generic: "Motivated professional looking for a challenging role where I can use my skills."
  • Targeted: "Contact centre team leader with five years' experience, ready to step up to service manager. Cut average call waiting times by a third in two years."

The second tells a shortlister what you do, what you want and what you've delivered before they get to your jobs. Rewrite it for each application. For everything below the statement, how to write a CV has more detail.

What counts as evidence on a CV?

Anything that shows a claim is true: a result, a scale, a sign of recognition or a standard you kept. Figures are the strongest proof, but most jobs offer other kinds as well. Under each recent role, aim for two to four lines, each using at least one of these:

  • A result: "Brought in weekly stock counts that cut write-offs by 15% in a year."
  • A scale: "Ran the rota for 30 care staff across day and night shifts."
  • Recognition: "Promoted to supervisor within 18 months and chosen to train new starters."
  • A standard kept: "Scored 98% or higher in three annual hygiene audits."

In our builder, the jobs you add come with suggested lines to start from, and your own results turn them into evidence. If you're stuck, the STAR method in our FAQ shapes any experience into a line like these. To vary how each one opens, browse our strong action verbs.

How do I choose and order my key skills?

Start with the skills the advert or person specification marks as essential, then add any desirable ones you can prove. Many UK CVs gather them in a short key skills section under the personal statement, in the advert's own words and in the order it lists them. A shortlister ticking down the criteria then finds each match in turn. Screening software checks for the same terms, and our hiring research shows it can filter out qualified people. Name each skill precisely: "Sage 50 payroll" tells a reader more than "IT skills", and "full UK driving licence" more than "driver". Where the section can go, and what else to call it, is covered in our skills FAQs.

What belongs on the first page of my CV?

Everything a shortlister needs to say yes: contact details, your personal statement, any key skills section and your current or latest job with its strongest achievements. Page two holds earlier roles, education and extras such as volunteering. If your qualifications matter more than your experience so far, list education before your jobs. Keep the look plain, with one font, consistent headings and even spacing, and for UK jobs skip the photo and date of birth. Each of our CV designs sets the headings and spacing for you.

Turn your evidence into a great CV with Rocket Resume

Wording and layout are where most people get stuck, and that's where our CV builder steps in. Give it a job title and expert lines appear for you to adapt. Each design it offers is ATS-friendly, and you decide the section order so page one leads with your best material. Your part is the figures and examples that prove your work. Read reviews from job seekers who've tried it, then start:

  1. Tell the builder your experience level and choose a design to begin with.
  2. Add your latest role first and work backwards, choosing the suggestions that reflect your actual work.
  3. Reword your chosen lines, add your results and reorder sections while the preview updates.
  4. Check it over, then download it for your next application.

Build My CV

Clean and ATS-friendly

Pick a CV design that's quick to scan

Traditional, modern or creative, each design uses clear headings a shortlister can follow. Choose one now; your text carries over if you change design later.

What the builder does to help you get shortlisted

Four tools for the slowest parts of a CV: wording each line, ordering your sections, keeping the layout tidy and tailoring copies.
  • Smiling woman typing on a laptop beside a card listing 120 product manager suggestions

    Wording to start from for each role

    Add a past job and AI-enhanced suggestions appear for that title. Keep the accurate ones and back them with proof from your own work.

  • Printed CV showing career objective and professional experience sections beside a pen and glasses

    Page one in the right order

    Reorder sections so the ones a shortlister needs first, such as key skills and your work history, lead the page.

  • Stacked CV templates labeled modern, traditional, and artistic

    Designs that read cleanly

    Each design keeps dates, headings and skills in predictable places, so screening software and a hurried reader find them fast.

  • Woman using a laptop with a customise your CV toolbar overlay

    One master, many tailored CVs

    Keep your CV as a master in My Library, then duplicate it per advert and fit each copy's statement and key skills to the role.

The case for a great CV

Why a good-enough CV often misses the shortlist

In one survey, most employers using recruiting software said it filters out qualified candidates. Job seekers given writing help also saw more hires.
Customer reviews
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  • “We come back to Rocket Resume, it's the best!”

    Profile photo of Catherine M.Catherine M.Marketing Coordinator

What job seekers ask about great CVs

Quick answers on person specifications, missing the shortlist, CV length, first-person statements, the STAR method and builder CVs.
  • What makes a CV great?

    It proves you match the job before a shortlister has read far. A great CV opens with a personal statement written for the role, supports its claims with results, uses the advert's own words for skills and keeps a tidy layout.

  • What is a person specification?

    A list of essential and desirable criteria that comes with many UK public-sector, charity and university adverts. Shortlisters score every application against it, essential criteria first, so give clear evidence for each essential criterion and for any desirable ones you can prove.

  • Why isn't my CV getting shortlisted?

    Usually because the match with the advert isn't obvious. Try this test: give a friend the advert and your CV and ask them to find each essential criterion. Whatever they can't find, a shortlister may miss too. If the advert asks for an application form, send that instead.

  • How long should a great CV be?

    Two pages suits most UK and Irish applications, though school leavers and recent graduates usually need only one. A third page rarely earns its place, so give recent roles the detail and cover older ones in a line each.

  • Should a CV personal statement be written in the first person?

    It can be, as long as you stay consistent. Many UK CVs drop "I" and open with a job title, which keeps the lines short; others use full first-person sentences. Avoid writing about yourself by name, which reads as if someone else wrote it.

  • What is the STAR method on a CV?

    A way to turn an experience into evidence: the situation, the task, the action you took and the result. On a CV, squeeze it into one line that starts with the action and ends with the result, such as "Rebuilt the booking process, cutting missed appointments by a fifth."

  • Will a CV builder make my CV look like everyone else's?

    Not if you edit what it suggests. Treat the suggested lines as a head start, change them to match how you'd describe your work and add figures from your own jobs. The look is your choice too, from traditional to creative.

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Builder reviews, in job seekers' words

Real reviews from people who've used Rocket Resume. Some call the document a resume, as people in the US do.
Build My CV

“Perfect for building my resume”

Kenzie K.Preschool Teacher

“Honestly fantastic and super easy to use.”

Devon B.Software Developer

“It helped me succeed, and I got the job.”

Ed M.Truck Driver

“Everything is great and easy to use”

AimeePhysical Therapist Assistant

“Love Rocket Resume, it got me hired.”

Kyle L.Plumber

“Everything was great, super easy”

Tara W.Office Manager

“They helped me big time!”

Carol H.Office Administrator

“The templates look sleek and well-organized.”

NicoleInsurance Agent

“I got the job I wanted!”

Nicholas P.Accountant

“I got a job in less than a week”

Lionel W.Facilities Manager

“Roxy was great!!!”

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Start your great CV with your latest job

Open a design, add your current role and turn its suggested lines into proof with your own results.