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Skills

  • Adobe InCopy
  • Marketing and Communications research
  • Reporting sales
  • Trade shows
  • Retail merchandising specialist
  • Blog development
  • Strategic media placement
  • Integrated marketing understanding
  • Segregation unit specialist
  • Guest satisfaction specialist

Work Experiences

  • Kept track of expenses and reported on client budgets using HubSpot spreadsheets.
  • Spoke with purchasing personnel to figure out what products and services would be in high demand in the future.
  • Worked with internal business divisions, agency partners, and local vendors to ensure that all marketing communications materials were delivered on time and on budget.
  • Was in charge of the communications department's budget and ensured that it was followed.
  • Taught company protocols, best practices, and process procedures to entry-level and procedure data analysts.
  • Identified value propositions and key messages for all of the company's marketing campaigns.
  • Entered standard data into ServiceNow databases, streamlining analysis procedures for speed and precision.
  • In charge of account management, strategy, targeting, and campaign development for 18 large Fortune 500 clients.
  • Advised management on how to communicate with employees and customers about organizational changes.
  • News releases, media responses, press packets, and story placement in national trade publications were all coordinated by me.

Summaries

  • Marketing Communications Specialist with 3 years of marketing, advertising, and public relations experience.
  • Expert in budgeting and forecasting with extensive experience in direct mail and advertising campaigns.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the standard business.
  • Deadline-driven, high-energy person.
  • Specializing in creatively leveraging the power of social media to increase customer engagement.
  • Public relations, relationship building, and management experience.
  • Results-driven marketer with more than 16 years of broad experience executing measurable marketing campaigns for fast-paced Internet businesses.
  • Working with sales teams to run successful system marketing campaigns is a proven track record.
  • Marketing Communications Specialist with 7 years of successful stakeholder engagement and project management experience.
  • Focused Marketing Communications Specialist with 10 years of social media marketing experience to contribute to a growing organization.

Accomplishments

  • Ensured
  • Increased client's web traffic by 12% by improving and optimizing web content.
  • Competitive Analysis: Performed competitive analysis to make recommendations for future company growth.
  • Resolved product issue through consumer testing.
  • Reduced
  • Trained
  • Represented
  • Process Improvement: Created new departmental procedures manual. Assessed organizational training needs.
  • Advised
  • Identified

Affiliations

  • Social Media Club (SMC) - Global Chapter
  • Project Management Institute (PMI) – Marketing Project Specialist
  • American Institute of Graphic Arts (AIGA) – Communications Lead
  • Association for Computing Machinery
  • Lions Club
  • International Council of Nurses
  • American Medical Informatics Association
  • Digital Marketing Institute Certified Professional Member
  • Society of Women Engineers
  • American Marketing Association

Certifications

  • Professional Certified Marketer (PCM) - standard
  • First Aid/CPR Certified
  • SHRM Certified Professional (SHRM-CP)
  • Postgraduate Diploma in Digital Marketing - Institute of Direct and Digital Marketing (IDM)
  • Cisco Certified Internetwork Expert (CCIE)
  • Certified Brand Strategist (CBS) - Brand Establishment
  • Content Marketing Institute's Certified Content Marketing Specialist
  • Advanced Social Media Strategy Certification – Social Media Examiner
  • Cisco Certified Network Associate (CCNA)
  • CompTIA Security+

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