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Skills

  • Sales strategies
  • Special events planning
  • Budgeting and forecasting
  • Exceptional copywriter
  • Media Buying
  • Email coding
  • Budget development and management
  • P&L
  • Thought leadership content development
  • Competitive and strategic planning

Work Experiences

  • Entered procedure data into Power BI databases, streamlining analysis procedures for speed and precision.
  • Organized promotional events and trade shows and took part in them.
  • Adapted marketing plans for specific audiences based on initiative and program research.
  • Worked with internal business divisions, agency partners, and local vendors to ensure that all marketing communications materials were delivered on time and on budget.
  • Looked at demographic data to determine the best targets, competitor offerings, and persuasion tactics.
  • Was in charge of developing and implementing communication strategies, plans, and budgets.
  • Used language, graphics, and marketing collateral to create effective messaging.
  • Defined and tracked the effectiveness of campaigns and adjusted strategies as needed.
  • Taught company protocols, best practices, and framework procedures to entry-level and standard data analysts.
  • Created and maintained an external communications calendar, as well as managed assigned tasks.

Summaries

  • Marketing Research Intern is knowledgeable about public relations, marketing, and advertising.
  • Working with sales teams to run successful metric marketing campaigns is a proven track record.
  • Marketing Research Intern with 12 years of marketing, advertising, and public relations experience.
  • Expert in budgeting and forecasting with extensive experience in direct mail and advertising campaigns.
  • Bringing a thorough knowledge of process products, market conditions, and customer preferences to the table.
  • Internal and external communications, social media, blogging, and editorial media relations professional with 2 years of experience.
  • Marketing Research Intern is a multi-talented Marketing Research Intern who is consistently rewarded for planning and operational improvements.
  • Successful in analyzing analytics and marketing campaign results in order to adjust strategies and meet objectives.
  • Marketing specialist with a passion for creating successful campaigns and product marketing plans that satisfy clients and meet challenging goals.
  • Marketing Research Intern with 7 years of successful cross-functional collaboration and budget management experience.

Accomplishments

  • Identified underperforming acquisition tactics and recommended changes that reduced customer acquisition cost by 79% over category.
  • Worked with cross-departmental teams to launch SAP, guiding research that contributed to a 77% sales increase post-launch.
  • Developed detailed product usage analyses post-launch, guiding key improvements and driving a 37% increase in retention rates.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Recipient of the Excellence Award Award from the Meridian in method.
  • Created a competitor benchmarking analysis that provided executives with the data necessary to outperform industry leaders by 44%.
  • Performed a gap analysis for customer loyalty programs, leading to a 38% improvement in repeat purchases.
  • Executed surveys for brand perception, increasing survey response rates by 62% through improved outreach strategies.
  • Led communication team in 2022 at Summit Group when it was awarded “Best Place to Work.”
  • Analyzed data from program, uncovering inefficiencies in marketing spend and reallocating resources to yield a 73% ROI.

Affiliations

  • American Society of Safety Professionals
  • Beta Gamma Sigma (BGS) Business Honor Society
  • Association of Visual Analytics (AVA)
  • Interactive Marketing Association (IMA)
  • Society of Human Resource Management
  • Social Media Examiner Society
  • Association for Supply Chain Management (APICS)
  • International Association of Administrative Professionals
  • Association of Strategic Marketing (ASM)
  • Project Management Institute (PMI) - Marketing Special Interest Group

Certifications

  • Certified Public Accountant
  • Google Analytics Individual Qualification (GAIQ)
  • Google Ads Measurement Certification
  • Cisco Certified Network Associate (CCNA)
  • CompTIA Network+
  • HubSpot Content Marketing Certification
  • Google Certified Professional Cloud Architect
  • Digital Marketing Analytics Certification by Google
  • Facebook Blueprint Certification
  • Advanced Social Media Strategy Certification by Hootsuite

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