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Skills

  • Focus group facilitation
  • First Aid/CPR
  • Staff management
  • Relationship development
  • A/B Testing for Event Content
  • Digital Marketing Tools (SAP, Power BI)
  • Timeline management
  • Corporate Communications
  • Marketing and advertising
  • Regulatory compliance

Work Experiences

  • Aligned strategies with company objectives.
  • Achieved results in 2024.
  • Advised product development teams on how to improve products based on customer feedback.
  • Presentations, trend reports, kitted assets, and product data sheets were among the creative sales tools I developed.
  • Increased Tableau sales and brand exposure by developing new packaging, collateral, and sales materials, as well as optimizing target audience reach.
  • Aligned strategies with targeted marketing efforts.
  • Developed, implemented, and improved business development strategies based on company objectives, product specifications, market data, and budget constraints.
  • Collaborated with PR firms and media outlets to ensure exceptional press coverage of national events, securing 10 major media placements and boosting event visibility.
  • Boosted customer registrations by 12.
  • Compiled product, market, and customer data to forecast accurate sales and profit projections.

Summaries

  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • National Event Marketing Manager is a proactive and innovative National Event Marketing Manager with 4 years of experience converting sales leads and managing multiple territories.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Innovative marketing leader with 9+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.
  • Marketing Manager with a track record of developing marketing strategies and leading successful product launches, promotions, and development.
  • Leader who is articulate and driven, as well as having a high level of energy and an engaging personality.
  • Achieved above-target lead generation goals.
  • Adept at building sponsor relationships.
  • Achieved long-term audience engagement growth of 76%.

Accomplishments

  • Served as the primary point of contact for event partners, ensuring strong relationships and ongoing collaboration resulting in 25% renewal rate for sponsorships.
  • Facilitated post-event analytics and reporting for stakeholders, providing insight into customer engagement and future event opportunities.
  • Crafted detailed event budgets for national campaigns in excess of $5, ensuring alignment with broader marketing objectives and cost controls.
  • Standardized the use of customer surveys and NPS scoring to improve actionable feedback related to event content and logistics.
  • Implemented lead-nurturing email campaigns post-event, helping improve attendee engagement and driving $18 in pipeline opportunities.
  • Achieved 17% increase in brand exposure through partnerships with notable industry influencers at key national events.
  • Led execution of 18 nationwide events over one year, resulting in metric such as 11% increase in qualified leads.
  • Collaborated with team of 18 in the development of framework.
  • Designed post-event surveys and customer feedback channels resulting in a 21% increase in attendee satisfaction scores year-over-year.
  • Introduced scalable post-event follow-up strategies, boosting client engagement and converting 27% of attendees into sales leads.

Affiliations

  • International Council of Nurses
  • National Promotional Marketing Association (NPMA)
  • Society for Marketing Professional Services (SMPS)
  • Jaycees
  • College of Event Management (COEM) Alumni 2021
  • Event Marketing Institute (EMI)
  • Toastmasters
  • Society of Independent Show Organizers (SISO)
  • Sponsorship and Event Association, United States Chapter
  • Lions Club

Certifications

  • CompTIA Security+
  • Certified Business Analysis Professional (CBAP)
  • Certified Promotions Specialist (CPS) - Promotional Products Association International
  • CompTIA A+ Technician
  • First Aid/CPR Certified
  • SHRM Certified Professional (SHRM-CP)
  • Google Analytics Individual Qualification (GAIQ) - Google
  • Certified Public Accountant (CPA)
  • Project Management Professional (PMP)
  • Certified Event Management Executive (CEME) - Meridian

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