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Skills

  • Developing Strategic Partnerships for Collaborative Campaigns
  • Open-Rate Improvement for Email Marketing
  • Collaborating with Influencers for Paid Promotions
  • Event marketing strategy development
  • Executing A/B Testing for Ad Copy Variations
  • Project Management for Product Launch Campaigns
  • Brand Visual Content Curation
  • Analyzing Competitor Social Media Activity
  • Customer Segmentation for Targeted Marketing Campaigns
  • Cost-Per-Click Optimization

Work Experiences

  • Collaborated with influencers.
  • Achieved growth over 18 months.
  • Boosted viewership by 13% month-over-month.
  • Assist customers with a variety of issues.
  • Created email drip campaigns.
  • Achieved results over the past year.
  • Altered content plans.
  • Achieved quicker response rates.
  • Boosted user retention by 52%.
  • Coordinated and monitored paid social media advertising campaigns, reducing cost-per-click by 54% in several months.

Summaries

  • Analytical intern with experience using Google Analytics.
  • Analytical Social Media Intern who excels at tracking organic and paid media performance using tools like Google Analytics, delivering 71% ROI improvement.
  • Boosted followers by 9% within 18 months.
  • Adept at curating visually appealing content for Instagram.
  • Boosted ROI by 21% across paid social media campaigns.
  • Creative and analytical Social Media and Marketing Intern adept in coordinating paid social media ad campaigns, reducing cost-per-click by 31% within several months. Strong background in brand messaging and content calendar management.
  • Achieved a 82% boost in click-through rates.
  • Creative and analytical Social Media and Marketing Intern.
  • Adept at organizing editorial calendars.
  • Delivered 80% improvement in campaign results.

Accomplishments

  • Worked with cross-functional teams to align social media planning with product launches, leading to 46% higher sales conversions.
  • Coordinated community engagement initiatives via Instagram stories and polls, boosting participation levels by 15 users in three years.
  • Monitored competitor social media strategies and provided actionable insights that resulted in a 49% increase in market reach.
  • Analyzed paid social media performance metrics, identifying key areas for optimization that lowered cost-per-click by 76% over the past year.
  • Implemented retargeting strategies on Facebook, recovering 79% of abandoned cart conversions and improving revenue by 9.
  • Developed a cross-platform content calendar that led to a 16% increase in follower engagement across 3 social media platforms.
  • Spearheaded A/B testing initiatives on Facebook ads, increasing engagement rates by 32% and lowering costs by 85%.
  • Developed email campaigns using category that achieved open rates of 57% and conversion rates of 38% within one year.
  • Managed a portfolio of social media accounts, including Instagram, Facebook, and Twitter, achieving a 42% growth in overall follower metrics.
  • Crafted engaging email marketing content that improved open rates by 23% and click-through rates by 84% in several months.

Affiliations

  • Active contributor to the Society for Marketing Professional Services (SMPS), working on marketing trends for professional service firms.
  • Member of the American Advertising Federation (AAF), collaborating on campaigns and ad planning.
  • Certified Google Ads specialist through Google Academy for Ads, focusing on conversion optimization and ROI analysis.
  • Completed certification in Facebook Blueprint, significantly improving the management of Facebook ads and campaigns in 2016.
  • Member of Buffer Community, participating in discussions around social post scheduling and curation strategies.
  • Alumni of Digital Marketing Bootcamp, gaining hands-on experience in social media analysis and cross-channel strategy.
  • Active participant in Hootsuite Academy, completed certification in social media marketing by 2015.
  • Engaged in podcasts produced by MarketingProfs, staying up-to-date on the latest email and social media marketing tactics.
  • Attendee and participant in influencer marketing webinars hosted by Influencer Marketing Hub, focusing on improving influencer collaborations.
  • Student member of the Marketing & Communications Internship Network, collaborating with other marketers on effective brand management strategies.

Certifications

  • Canva Mastery Certification - Workday 2020
  • Facebook Blueprint: Creative Strategy Certification
  • Advanced Social Media Strategy Certification - DigitalMarketer
  • Email Marketing/Data Collection & Analysis Certification by Mailchimp
  • Google Tag Manager Fundamentals - Google Academy
  • Facebook Blueprint - Ads Creative Certification
  • Adobe Certified Associate (Photoshop) - Adobe
  • Certified Social Marketing Associate - Hootsuite
  • SEO Fundamentals Certification - SEMrush Academy
  • HubSpot Content Marketing Certification

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