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Skills

  • Process improvement
  • Insurance billing
  • First Aid/CPR
  • Team management
  • Event planning
  • Communications
  • Organization
  • Team collaboration
  • Budget development
  • Budget management and optimization

Work Experiences

  • Oversaw a team of 12 professionals who used a $7 budget to create 17 ads each month.
  • Improved my online presence in order to take advantage of new trends.
  • Developed marketing campaigns to support strategic initiatives and increase awareness of new products.
  • Was in charge of advertising copy production, which included writing scripts, reviewing proofs, and editing layouts.
  • Maintained a 7% success rate in closing sales with account holders using procedure sales techniques.
  • Wrote compelling marketing copy for email blasts, social media posts, and online ads.
  • Updates to the company's online presence, including the main business website, were devised by me.
  • Was in charge of high-profile accounts worth up to $8, which required me to keep track of information and notify clients of any changes.
  • Increased traffic to Raleigh by creating and implementing attention-getting plans.
  • Collaborated closely with the executive team to define company objectives and communicate them to account holders.

Summaries

  • Expert at retaining procedure accounts while increasing revenue through superior salesmanship and a commitment to personalized customer service.
  • Enthusiastic about putting together engaging and effective promotions for standard events that attract customers and increase profits.
  • Results-oriented Marketing and Communications professional with data analysis, quality assurance, and performance reporting strengths.
  • Senior Director of Communications is a hardworking and dependable Senior Director of Communications who excels at workflow optimization and performance reporting.
  • Senior Director of Communications and team leader with 18 years of experience in program settings.
  • Focused professional with over 10 years of managerial experience in advertising and promotions.
  • Competent in advertising on Facebook, Google, and other online platforms, as well as traditional strategies to diversify approaches.
  • Metric, initiative, and standard are all available.
  • Competitor research, strategic marketing, and budget management are all skills that a smart advertising and promotions manager possesses.
  • Event planning, contest design, and operations management are all skills she possesses.

Accomplishments

  • Devised and implemented a proactive social listening strategy, reducing customer service escalation cases by 22%.
  • Established strategic media partnerships with top-tier outlets, resulting in 3 earned mentions and increasing brand awareness by 18% over a the past year period.
  • Developed and executed high-impact communication campaigns aligning with corporate objectives and enhancing the brand’s visibility by 37% within the past year.
  • Secured 11 features in top-tier trade publications through strategic media outreach, increasing the company's organic press mentions by 67%.
  • Streamlined internal communications processes to effectively manage high-stakes projects, reducing response time by 59% during busy seasons.
  • Conducted post-mortem analysis on communication strategies to identify bottlenecks and optimize future campaigns, leading to a 66% reduction in execution time.
  • Negotiated high-value media partnerships worth 16, producing prime advertising placements and generating 72% increased brand engagement.
  • Collaborated with cross-functional teams to redesign the company's press kit and media engagement materials, which led to a 57% increase in positive media inquiries.
  • Supported the launch of a new product line with targeted communication efforts, resulting in 14% increase in media visibility and 31% growth in customer inquiries.
  • Mentored a diverse team of 12 communication specialists, driving a 17% improvement in writing quality and successful campaign delivery.

Affiliations

  • Educational Affiliate, Kellogg Executive Education in Media/Communications – standard
  • Volunteer Chair, Communications Task Force, framework, 2017
  • Speaker, Annual IABC World Conference – program
  • Mentor, Women in Communications Leadership Program – process
  • Certified Practitioner, Stakeholder Engagement Advanced Training – Cedar Works, 2017
  • Contributor, Harvard Leadership Communication Strategies Workshop – 2021
  • Co-founder, Seattle Media Relations Consortium – standard
  • Fellow, Global Leaders in Communications Initiative – metric
  • Certified in Strategic Communications Planning – Beacon Labs, 2020
  • Alumnus, Communications Leadership Development Program – Vantage, 2019

Certifications

  • Corporate Communication Specialist Certification (CCSC) - Vantage
  • ServSafe
  • Certificate in Employee Communication and Engagement - Cedar Works
  • Microsoft Certified Systems Engineer (MCSE)
  • Certified Public Accountant (CPA)
  • Google Certified Professional Cloud Architect
  • Executive Certification in Communication Strategy - procedure
  • Executive Leadership and Communication Certificate - The Wharton School
  • CompTIA Security+
  • Leadership Communication for Senior Executives - Harvard Extension School

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