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Skills

  • Multi-channel advertising
  • Competitive market analysis
  • Client needs analysis
  • Consultative selling techniques
  • Customer Portfolio Expansion
  • Data-Driven Sales Approach
  • CRM Maintenance and Data Accuracy
  • Advertising Campaign Consulting
  • Cold calling
  • Territory management

Work Experiences

  • Collaborated with the creative team.
  • Collaborated with method to standardize sales processes, reducing client onboarding time by 9 days.
  • Increased the return on investment of advertising campaigns by analyzing performance, response rates, and results on a regular basis.
  • Presented clients with method advertising campaigns for approval or modification.
  • Conducted feedback sessions.
  • Achieved 7% greater market share.
  • Conducted thorough client needs analysis that expanded digital ad spend by $14, achieving Innovation Award recognition for innovative selling.
  • Used QuickBooks to create promotional plans, sales literature, and media kits.
  • Managed 14 accounts while leading a team of 7.
  • Conducted research and created customized service proposals for clients in order to meet their needs and establish a profitable compensation scale.

Summaries

  • Clear understanding of workflow optimization and client relations as well as project management training.
  • Achieved market penetration.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Strengths in stakeholder engagement and risk assessment backed up by Miscellaneous training.
  • Talented Retail Advertising Sales Representative with 11 years of experience and success in measuring sales, publication, and website performance using metrics.
  • Expertise in market research, forecasting, and assessing client needs.
  • Passionate Advertising Sales Executive with a track record of building strong sales pipelines, exceeding sales targets, and cultivating long-term relationships.
  • Miscellaneous has a well-established network.
  • Adapted ad solutions to client-specific products.
  • Commended for selling more than $12 in advertising space of framework and metric in 2018.

Accomplishments

  • Optimized classified ad copy and layout design to improve user engagement, generating a 20% increase in website clicks and conversion rates.
  • Tracked competitor pricing and local market trends, adjusting classified ad packages and leading to President's Club recognition for sales innovation.
  • Improved classified ad performance by 44% through implementation of A/B testing strategies focused on copy and creative.
  • Contributed to a 59% growth in new ad placements by conducting in-depth market research and identifying untapped advertising sectors.
  • Minimized classified ad churn rate by 26% through proactive client follow-ups and personalized ad recommendations.
  • Partnered with compliance to develop promotional activities around classified ads, which resulted in a 47% increase in campaign success rates.
  • Utilized CRM data for strategic upselling and cross-selling, increasing average sales value by $18.
  • Adopted a consultative sales approach that led to a 20% higher conversion rate for digital classified ad packages.
  • Developed and maintained a classified sales pipeline, resulting in the closure of 11 new high-value contracts in framework.
  • Documented and resolved framework which led to metric.

Affiliations

  • Advertising Club of Seattle
  • Society of Women Engineers
  • Association of National Advertisers (ANA)
  • International Council of Nurses
  • Association of Information Technology Professionals
  • Lions Club
  • Digital Marketing Association (DMA)
  • Toastmasters
  • Society of Classified Advertising Managers
  • Google Analytics Certified Professionals

Certifications

  • Google Certified Professional Cloud Architect
  • LinkedIn Sales Navigator Certification
  • Certified Online Marketing Professional (OMCP)
  • Certified Public Accountant (CPA)
  • CompTIA A+ Technician
  • Advanced CRM skills for Salesforce by Udemy
  • Sales Enablement Certificate by HubSpot Academy
  • SHRM Certified Professional (SHRM-CP)
  • Certified Sales Professional (CSP) by the Canadian Professional Sales Association (CPSA)
  • Zendesk Support Administrator Certification

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