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Skills

  • Customer Portfolio Expansion
  • Competitive market analysis
  • Advertising budget optimization
  • Portfolio Management
  • Client Relationship Management (CRM)
  • Management collaboration
  • Client Loyalty Solutions
  • Account retention strategies
  • Digital advertising sales
  • Ad Placement Optimization

Work Experiences

  • Organized company files and created support system to decrease workload and increase productivity of account managers.
  • Communicated with territory, regional, and strategic managers on a daily basis for account support and strategic planning.
  • Conducted research and created customized service proposals for clients in order to meet their needs and establish a profitable compensation scale.
  • Achieved an average goal increase of 46%.
  • Made cold calls to local business owners who were looking for new advertising products and services.
  • Analyzed competitor pricing and adjusted our ad offerings, resulting in a 54% increase in classified margins.
  • Collaborated with the creative team to customize ad layouts, accelerating client onboarding time by 5 days.
  • Collaborated with framework to standardize sales processes.
  • Planned and led 13 training sessions to support the professional development of the sales team and the reinforcement of sales goals.
  • Used QuickBooks to keep meticulous client records in order to ensure accurate invoicing and account continuity.

Summaries

  • Expertise in market research, forecasting, and assessing client needs.
  • Talented Retail Advertising Sales Representative with 11 years of experience and success in measuring sales, publication, and website performance using metrics.
  • Outgoing Advertising Sales Representative with 15 years of account development and territory expansion experience.
  • HubSpot and Tableau are two of my strongest skills.
  • Achieved 4% quarterly revenue growth.
  • Outstanding track record as a team leader.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Adept at new business acquisition.
  • When it comes to expanding territory, highly skilled at using market intelligence to influence sales strategy and meet sales targets.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.

Accomplishments

  • Led a team of 6 to expand classified ad reach across the Southeast, achieving an overall increase in team sales by 19%.
  • Secured 2 exclusive classified ads deals with Miscellaneous leaders, contributing significantly to quarterly sales goals.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Successfully analyzed and aligned client business goals with tailored advertising solutions, resulting in a 50% boost in digital ad spend.
  • Increased customer retention by 73% through implementation of post-sale support, including campaign performance monitoring and optimization recommendations.
  • Presented classified ad offerings to key decision-makers, resulting in a 74% increase in sales for targeted industries like Miscellaneous.
  • Leveraged CRM tools to increase sales accuracy and track campaign effectiveness, raising overall client engagement by 56%.
  • Consistently achieved a 76% client renewals rate, enhancing long-term relationships by offering custom advertising solutions.
  • Customized classified advertising packages for SMEs and local businesses, yielding a 71% increase in local sales revenue.
  • Exceeded monthly classified sales targets by 49% through targeted prospecting and personalized client outreach.

Affiliations

  • Society of Women Engineers
  • Certified Google Ads Professional
  • Toastmasters
  • International Association of Administrative Professionals
  • B2B Technology Marketing Community
  • American Business Media (ABM)
  • Association of National Advertisers (ANA)
  • Salesforce User Group Seattle
  • Global Sales Science Institute (GSSI)
  • Association for Media and Publishing (AMP)

Certifications

  • Advanced CRM skills for Salesforce by Udemy
  • CRM Management Certification by Coursera
  • Meta Certified Media Buying Professional
  • Certified Sales Professional (CSP) by the Canadian Professional Sales Association (CPSA)
  • Sales Enablement Certificate by HubSpot Academy
  • Apple Certified Associate (ACA)
  • Certified Digital Sales Professional (CDSP)
  • CompTIA Network+
  • Certified Public Accountant (CPA)
  • Negotiation Mastery Certification by Harvard Business School Online

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