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Skills

  • PR strategy development
  • Brand positioning and messaging
  • MS Office
  • Budgets
  • Business operations
  • Brand Guideline and Voice Documentation
  • Supervision
  • Cross-border/Multinational Campaign Coordination
  • Content Creation and Editorial Oversight
  • Media Relations and Outreach

Work Experiences

  • Cut down message delivery times by 75%.
  • Conducted market research to identify communication gaps, filling them with a strategy that lifted customer satisfaction scores by 54%.
  • Achieved results across 6 months.
  • Collaborated with key stakeholders to define brand voice.
  • Advised C-suite executives on public relations strategies.
  • Achieved a 48% reduction in reporting time.
  • Achieved consistency in brand communication.
  • Transported Jira to one year customer locations.
  • Pushed for operational changes that resulted in cost savings and higher profit margins.
  • Achieved Innovation Award for exemplary content messaging.

Summaries

  • Coached leaders for key industry events.
  • Strengths in performance reporting and workflow optimization backed up by Marketing and Communications training.
  • Adept at crafting targeted external communications that fostered a 29% boost in client engagement and retention, particularly in Marketing and Communications sectors.
  • Bolstered consumer trust following standard crises.
  • Adept at crafting targeted external communications.
  • Senior Communications Manager with 6 years of successful project management and client relations experience.
  • Collaborated with cross-functional teams to maintain brand consistency across 18 channels, resulting in a 62% improvement in public sentiment and market alignment.
  • Aligning brand values with community involvement.
  • Achieved a 74% increase in landing page views.
  • Achieved 85% improvement in brand recognition.

Accomplishments

  • Devised and executed influencer marketing strategies resulting in a 84% rise in social media engagement and increased brand advocacy.
  • Collaborated with cross-functional teams to streamline product messaging and branding, boosting market share by 67% within 18 months.
  • Coordinated crisis communications for category, reducing negative media coverage by 26% and preserving the company’s reputation.
  • Drafted and amplified key corporate narratives across 15 communication channels, leading to a 83% increase in company trust score.
  • Led a company-wide initiative to revamp social media influencer relationships, growing partnerships network by 62% and boosting brand advocacy.
  • Resolved product issue through consumer testing.
  • Implemented digital communication strategies that resulted in a 39% increase in web traffic and social media following.
  • Collaborated with team of 2 in the development of system.
  • Crafted CEO messaging for presentations and media interviews, strengthening executive presence and contributing to Innovation Award.
  • Led a global rebranding campaign for Workday, resulting in a 22% increase in brand recognition within the past year.

Affiliations

  • International Council of Nurses
  • American Marketing Association (AMA)
  • Project Management Institute
  • International Social Media Association (ISMA)
  • Toastmasters
  • National Communication Association (NCA)
  • Association of Corporate Counsel (ACC) – Communications Law Section
  • Rotary International
  • Academy of Management (AOM) – Communication, Digital Technology, and Organization Division
  • National Investor Relations Institute (NIRI)

Certifications

  • SHRM Certified Professional (SHRM-CP)
  • Microsoft Certified Systems Engineer (MCSE)
  • Certified Professional in Social Media Strategy Meridian
  • Crisis Communication Certification, Meridian, 2015
  • Google Analytics Individual Qualification (GAIQ) - 2024
  • Online Reputation Management Certification, Harbor & Co.
  • Public Relations Society of America (PRSA) Crisis Communications Certificate
  • CompTIA Network+
  • Salesforce
  • Certified Brand Strategist - Meridian

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