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Skills

  • Event planning
  • Communications Metrics and Analytics
  • Budgets
  • Brand Guideline and Voice Documentation
  • Relationship development
  • Brand Reputation Management
  • Event planning and promotion
  • Media Relations and Outreach
  • Metric equipment
  • Project organization

Work Experiences

  • Looked for industry trends on social media and through online sources.
  • Collaborated with external agencies and partners.
  • Collaborated with design and product teams.
  • Collaborated with metric customers to determine their needs and deliver system service.
  • Created a content calendar for Workday.
  • Collaborated with key stakeholders to define brand voice.
  • Transported Jira to one year customer locations.
  • Achieved Innovation Award for exemplary content messaging.
  • Collaborated with design and product teams to create integrated product marketing communication strategies, boosting product launch success by 17%.
  • Answered 12 calls per several months to help customers with their questions and concerns.

Summaries

  • Achieved 5% growth in engagement rates.
  • Achieved a 82% improvement in public sentiment.
  • Senior Communications Manager is a multi-talented Senior Communications Manager who is consistently rewarded for planning and operational improvements.
  • Accomplished in managing global rebranding efforts, contributing to a 82% sales surge for Salesforce, and boosting market penetration in 2024.
  • Achieved a 83% increase in media coverage.
  • Senior Communications Manager with 6 years of successful project management and client relations experience.
  • Boosted market penetration in 2019.
  • Adept at crafting targeted external communications.
  • Collaborated with cross-functional teams.
  • Strengths in performance reporting and workflow optimization backed up by Marketing and Communications training.

Accomplishments

  • Led a company-wide initiative to revamp social media influencer relationships, growing partnerships network by 62% and boosting brand advocacy.
  • Developed and managed Lakeside Partners crisis communication strategy, ensuring alignment with legal and PR teams, successfully mitigating potential fallout.
  • Streamlined media metrics tracking through Power BI, improving response times to issues by 62%, and enhancing reputation management agility.
  • Created and managed a content calendar for customer success, ensuring timely delivery and resulting in a 39% increase in publication pace.
  • Redesigned the internal newsletter for category, resulting in a 80% increase in open rates and employee engagement.
  • Collaborated with product and marketing teams to produce compelling case studies and white papers, driving 28% more lead generation.
  • Supported the development of thought leadership content, resulting in publication of 4 articles and increasing executive visibility in key markets.
  • Crafted CEO messaging for presentations and media interviews, strengthening executive presence and contributing to Innovation Award.
  • Implemented digital communication strategies that resulted in a 39% increase in web traffic and social media following.
  • Coordinated crisis communications for category, reducing negative media coverage by 26% and preserving the company’s reputation.

Affiliations

  • Freemason
  • Content Marketing Institute (CMI)
  • American Medical Informatics Association
  • Public Relations Society of America (PRSA)
  • HighEd Web Association
  • American Society of Safety Professionals
  • Society for Human Resource Management (SHRM)
  • American Association of Advertising Agencies (AAAA)
  • Society for Technical Communication (STC)
  • European Association of Communication Directors (EACD)

Certifications

  • Hootsuite Social Media Marketing Certification
  • Microsoft Certified Systems Engineer (MCSE)
  • Certified Professional in Social Media Strategy Meridian
  • Certified Public Affairs Specialist (CPAS)
  • HubSpot Social Media Marketing Certification - 2024
  • Content Marketing Strategy Certification, Meridian, 2023
  • SEO Certification, Meridian
  • Global Communication Certification Council (GCCC) Certification
  • Project Management Professional (PMP)
  • Media Planning and Buying Certification, Beacon Labs

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