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Skills

  • Problem resolution
  • Cross-functional team collaboration
  • Supervision
  • Campaign management
  • Brand development
  • Digital Transformation for Marketing
  • Organization
  • Project organization
  • Operational improvement
  • P&L Management

Work Experiences

  • Increased consumer leads by 17% through the development of targeted advertisements and a dealer direct response program.
  • Planned, organized, and executed trade shows for client partnerships on time and on budget.
  • Increased credibility and client awareness by creating technical and non-technical marketing collateral and presentations, public relations campaigns, articles, and newsletters.
  • Directed successful search engine marketing campaign that used solid linking, technical and keyword research tactics.
  • Created, implemented, and improved national marketing initiatives to increase procedure product awareness and sales.
  • Collaborated with sales representatives to increase revenue by driving sales and partnerships during customer interactions.
  • Achieved 77% engagement rate.
  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Developed marketing strategies for a stand-alone, fully integrated metric company that provides solutions to the Marketing and Communications industry's needs.
  • Orchestrated system and method advertising campaigns to drive marketing efforts.

Summaries

  • Hardworking, results-oriented leader with a track record of project development, team supervision, and campaign improvement.
  • With exceptional Marketing and Communications expertise and top-notch communication abilities, highly skilled in forecasting, project management, and strategic planning.
  • Excited to bring my project management experience to my new position.
  • Budgets are monitored in a fiscally responsible manner by comparing and analyzing actual results with plans and forecasts.
  • Expert at directing operations using technological resources and analytics.
  • Sales data, market trends, forecasts, account analyses, and new product information are provided by this energetic team player, who also relays customer service requests.
  • Marketing executive with a track record of enhancing corporate marketability through cutting-edge electronic marketing tools and strategic messaging.
  • Excellent media, marketing technology, and communications skills result in outstanding outcomes.
  • Marketing Manager with a track record of developing marketing strategies and leading successful product launches, promotions, and development.
  • Leader who is detail-oriented, attentive, and decisive.

Accomplishments

  • Developed and launched email marketing drip sequences that achieved a 39% increase in click-through rates and higher content engagement.
  • Re-engineered global CRM system and strategy to improve customer retention by 25%, contributing to an increase in lifetime customer value.
  • Led a successful rebrand strategy that increased product awareness by 69% and attracted new high-net-worth clients.
  • Managed a 5 budget for multi-channel campaigns, consistently delivering 63% ROI across paid and organic channels.
  • Exceeded quarterly lead generation targets by implementing innovative strategies across paid, earned, and organic channels, driving 53% more leads than projected.
  • Authored and published thought leadership articles in method, significantly improving brand authority and inbound content marketing leads.
  • Drove the launch of the company’s loyalty program in 2018, growing membership by 3 and resulting in 45% increase in repeat purchases.
  • Conducted market research for potential penetration in Denver, identifying 18 new sales opportunities that contributed to the expansion goals.
  • Driven user acquisition handling influencer partnerships, increasing new user registrations by 8, while improving conversion rates on key landing pages.
  • Developed and executed a data-driven content marketing strategy that generated over 7 MQLs and increased website traffic by 81%.

Affiliations

  • Association of Information Technology Professionals
  • Business Development Institute (BDI)
  • LinkedIn Marketing Solutions Certified Professional ITIL
  • Content Marketing Institute (CMI)
  • Search Engine Marketing Professionals Organization (SEMPO)
  • International Association of Administrative Professionals
  • National Association of Social Workers
  • Society for Marketing Professional Services (SMPS)
  • Toastmasters International
  • Jaycees

Certifications

  • Cisco Certified Internetwork Expert (CCIE)
  • Certified Digital Marketing Professional (CDMP) from the Digital Marketing Institute - 2016
  • CompTIA Security+
  • Conversion Rate Optimization Certification by CXL Institute
  • Certification in Email Marketing by HubSpot Academy
  • Influencer Marketing Certification from Influencer Marketing Hub
  • First Aid/CPR Certified
  • Programmatic Advertising Certification by IAB
  • Facebook Blueprint Certification
  • HubSpot Inbound Marketing Certification

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