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Skills

  • Market Positioning
  • Product development
  • Budgets
  • MS Office
  • Public and media relations
  • Content Marketing and SEO
  • Regulatory compliance
  • Cross-functional team collaboration
  • Customer Retention and Loyalty Strategy
  • Procedure equipment

Work Experiences

  • Collaborated with sales representatives to increase revenue by driving sales and partnerships during customer interactions.
  • Met and exceeded sales and growth targets by maintaining relationships with both customers and vendors.
  • Oversaw a successful SEO and link-building campaign to boost the credibility of the website and increase traffic.
  • Successfully managed the project management of multiple multilingual direct mail and email campaigns at the same time.
  • Implemented new SEO and SEM strategies, as well as Google analytics to increase conversion rates by 17%.
  • Managed a $2 marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for Marketing and Communications business segments.
  • Increased brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Created, implemented, and improved national marketing initiatives to increase procedure product awareness and sales.
  • Achieved Outstanding Service Award recognition.
  • Planned and implemented innovative strategies to meet goals and increase long-term profitability.

Summaries

  • Excited to bring my project management experience to my new position.
  • Marketing Manager with a Marketing and Communications degree and a track record of successful marketing and advertising campaign development.
  • Designed and implemented 10 profitable marketing campaigns in the previous year.
  • Prepared to bring 16+ years of progressive experience to a challenging position where I can have a long-term impact on the company's and customers' success.
  • Hardworking, results-oriented leader with a track record of project development, team supervision, and campaign improvement.
  • Professional with experience in brand management and social media engagement who is results-oriented and collaborative.
  • Employees are motivated to perform at their best by a hardworking team builder.
  • With a Marketing and Communications degree and recognized product marketing and public relations expertise, I am a dynamic and creative Marketing Manager.
  • Marketing campaigns and branding initiatives for product collection are successfully planned.
  • Worked with advertising agencies, publishers, bloggers, and public relations firms to meet the editorial needs of the press and media.

Accomplishments

  • Implemented A/B testing initiatives for landing pages that improved bounce rate by 77% and secured higher conversion rates of key CTAs.
  • Developed and executed a data-driven content marketing strategy that generated over 7 MQLs and increased website traffic by 81%.
  • Managed a 5 budget for multi-channel campaigns, consistently delivering 63% ROI across paid and organic channels.
  • Documented and resolved metric which led to framework.
  • Drove the launch of the company’s loyalty program in 2018, growing membership by 3 and resulting in 45% increase in repeat purchases.
  • Streamlined digital ad campaigns across Tableau, resulting in a 15% reduction in cost per lead while boosting qualified leads by 12 within 14 weeks.
  • Conducted market research for potential penetration in Denver, identifying 18 new sales opportunities that contributed to the expansion goals.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Delivered competitive analysis reports to executive teams, informing product positioning and driving a 48% sales increase in Marketing and Communications vertical.
  • Launched a paid social media campaign that achieved a 45% increase in CTR and improved ad relevancy on QuickBooks.

Affiliations

  • Jaycees
  • Affiliate Marketing Council (AMC)
  • International Association of Administrative Professionals
  • LinkedIn Marketing Solutions Certified Professional ITIL
  • Society of Women Engineers
  • Association for Computing Machinery
  • Public Relations Society of America (PRSA)
  • Google AdWords Certification OSHA
  • Rotary International
  • Association for Supply Chain Management (APICS)

Certifications

  • Certified Brand Strategist by The Ad Coach
  • Salesforce Certified Marketing Cloud Consultant
  • Certified Customer Value Optimization Specialist (CVO) from DigitalMarketer
  • Certified Demand Generation Specialist from DemandBase
  • Apple Certified Associate (ACA)
  • Influencer Marketing Certification from Influencer Marketing Hub
  • Advanced Google Analytics Certification
  • Google Ads Search Certification
  • Facebook Blueprint Certification
  • Project Management Professional (PMP)

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