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Skills

  • Organization
  • Problem resolution
  • Brand marketing and awareness growth
  • Process improvement
  • Increasing public awareness
  • Data-driven decision making
  • Supervision
  • Market trends knowledge
  • Event sponsorship management
  • Developing promotional concepts

Work Experiences

  • Achieved results over 18 months.
  • Achieved a 47% reduction in turnaround times.
  • Achieved a 48% increase in leads.
  • Achieved 67% growth in customer acquisition through targeted paid advertising on Salesforce.
  • Tracked sales and effectiveness of initiative campaigns to improve department planning and initiatives.
  • Worked with accountholders and representatives to resolve issues and keep over 7 one year customers happy.
  • Created campaigns, oversaw design, and kept track of the results.
  • Boosted brand awareness by 62%.
  • Targeted system customers strategically for Tableau sales and closely monitored campaign effectiveness.
  • Created rules, contracts, and revenue-generating strategies for contests and sweepstakes.

Summaries

  • Within Miscellaneous, senior Marketing and Promotions Manager and outstanding performer in strategic planning and client relations.
  • Known for great salesmanship and excellent customer service.
  • Senior Account Manager with a track record of critical thinking and revenue maximization.
  • With 15 years of experience in category marketing, Marketing and Promotions Manager is a creative Marketing and Promotions Manager.
  • Proven track record of maintaining existing client relationships while growing revenue from new ones.
  • Understanding how to boost revenue, productivity, and customer satisfaction in a program company.
  • Advanced Asana and Workday abilities.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Proven track record of dealing with customer complaints in a courteous and professional manner while closing sales and generating leads.
  • Director with excellent market sense who is forward-thinking, driven, and skilled.

Accomplishments

  • Initiated a comprehensive competitive analysis project that influenced a 80% increase in market penetration.
  • Oversaw the execution of holiday campaigns, driving a 17% seasonal sales increase for Meridian.
  • Collaborated with team of 9 in the development of category.
  • Secured $98,000% increase in budget allocation for marketing initiatives after presenting data-driven performance insights.
  • Led cross-promotional partnerships, securing 18 new affiliate agreements, which drove 16% additional web traffic.
  • Spearheaded the social media marketing strategy and increased follower growth by 62% on Jira over 6 months.
  • Developed a cohesive brand messaging strategy across all channels, ensuring a 43% increase in overall engagement and brand recall.
  • Established a consistent post-campaign reporting format, enabling data-backed decisions that improved marketing ROI by 56% over the past year.
  • Conducted consumer surveys and focus groups that fueled product development insights and led to an Excellence Award in 2020.
  • Trained and managed a marketing team of 2 professionals, raising efficiency by 36% through process optimization.

Affiliations

  • International Council of Nurses
  • International Association of Business Communicators (IABC) - Associate Affiliate
  • American Society of Safety Professionals
  • Content Marketing Institute (CMI) - Attendee of 2016 Annual Summit
  • Ad Club of Boston - Member
  • LinkedIn Marketing Solutions Group - Founding Member
  • Toastmasters
  • Certified Event Marketing Specialist (2020) - Event Leadership Institute
  • International Association of Administrative Professionals
  • Facebook Blueprint Certified Professional - Digital Advertising Performance

Certifications

  • Certified Advertising Specialist (CAS) - Promotional Products Association International (PPAI)
  • Advanced SEO Certification – Moz
  • Social Media Strategist Certification – National Institute for Social Media (NISM)
  • Product Marketing Certified (PMC) - Product Marketing Alliance
  • Certified Digital Marketing Professional (CDMP) – Digital Marketing Institute
  • Mailchimp Email Marketing Certification
  • Facebook Blueprint: Buying Professional Certification
  • CompTIA A+ Technician
  • Certified Brand Manager – Association of International Product Marketing & Management (AIPMM)
  • Agile Marketing Project Management Certification method

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