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Skills

  • ROI analysis
  • Corporate Communications
  • Collateral development
  • Strategic marketing
  • PowerPoint presentations
  • Adobe PhotoShop
  • Corporate marketing experience
  • Market research
  • Market Positioning
  • Excellent interpersonal skills

Work Experiences

  • Increased customer satisfaction, increased client retention, increased market share, and decreased lag time by implementing process improvements.
  • Edited and revised all marketing content to ensure the highest quality of writing.
  • Prepared detailed marketing forecasts on a daily, weekly, and quarterly basis.
  • Wrote and edited whitepapers, emails, newsletters, and website content for the company.
  • Used Adobe Creative Suite to create professional marketing collateral.
  • Experimented with marketing channels such as paid acquisition, social media, and creating new content.
  • Designed and created marketing collateral for sales meetings, trade shows, and company executives.
  • Advised product development teams on how to improve products based on customer feedback.
  • Solved
  • Oversaw the launch of 4 new products in order to increase market share and generate revenue of $11.

Summaries

  • Team leadership, coordination, and planning are among the most valuable skills.
  • Marketing Manager with experience in copywriting and editing, list selection, email marketing, social media marketing, and campaign production.
  • Service-driven
  • Proactive
  • Excellent problem-solving and communication skills, as well as a decisive and proactive leadership style.
  • Deadline-driven
  • Dependable
  • Excited to bring my stakeholder engagement experience to my new position.
  • Social Media Manager who excels at maximizing the power of social media networks to increase brand awareness and loyalty.
  • Several Fortune 500 companies are among our clients.

Accomplishments

  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Documented and resolved category which led to process.
  • Reduced regional time-to-market for new product releases by 75%, overseeing 6 teams across process.
  • Revamped an underperforming product through targeted rebranding efforts, resulting in a 22% increase in sales within two years.
  • Successfully introduced brand storytelling campaigns that improved customer engagement, increasing social media followers by 38%.
  • Developed localized campaigns that directly contributed to a 63% growth in new customer sign-ups within the past year.
  • Increased company revenue by $8 by developing a new acquisition strategy involving email, network display and select lead generation.
  • Drove multi-channel marketing efforts, resulting in a 38% year-over-year growth in Seattle-specific market share.
  • Coordinated 9 large-scale events, attracting 7 participants and generating $11 in qualified leads.
  • Restructured the media buying strategy, reducing advertising costs by 49% while expanding targeted reach.

Affiliations

  • Data & Marketing Association (D&MA)
  • Direct Marketing Association (DMA)
  • Social Media Examiner's Social Media Society (SMES)
  • International Association of Administrative Professionals
  • Association of Digital Marketing Professionals (ADMP)
  • Salesforce Certified Marketing Cloud Specialist
  • Facebook Blueprint Certification
  • Product Marketing Alliance (PMA)
  • Association for Computing Machinery
  • Google Analytics Individual Qualification (GAIQ)

Certifications

  • Content Strategy for Professionals Certification by Northwestern University
  • Certified Marketing Strategist (CMS) by Global Marketing Network (GMN)
  • Microsoft Certified Systems Engineer (MCSE)
  • Certified Business Analysis Professional (CBAP)
  • AMA Professional Certified Marketer (PCM) in Digital Marketing
  • Google Certified Professional – Display Advertising
  • Certified Brand Manager (CBM) by AIPMM
  • Google Certified Professional Cloud Architect
  • Marketo Certified Expert
  • Certified Digital Marketing Professional (CDMP) by Digital Marketing Institute

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