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Skills

  • Data entry
  • Marketing automation tools (ex: HubSpot, Marketo)
  • Pricing structures
  • A/B Testing & Multivariate Testing
  • Landing page optimization using heatmaps
  • Collaborating with developers for seamless integration
  • Email Marketing Best Practices
  • Graphic design
  • Google AdWords & Bing Ads optimization
  • Cross-functional team leadership

Work Experiences

  • Achieved a 66% conversion lift month over month.
  • Achieved 84% higher engagement across Adobe Creative Suite.
  • Adapted marketing plans for specific audiences based on framework and standard research.
  • Achieved results over 2019.
  • Achieved a more cohesive digital presence.
  • Analyzed web traffic trends.
  • Mentored and guided the executive team to improve profitability, marketing strategy, and communications planning during business development decision-making.
  • Achieved an open rate of 67%.
  • Achieved budget savings of $9.
  • Entered initiative data into Workday databases, streamlining analysis procedures for speed and precision.

Summaries

  • Achieved pre-order surges of 74%.
  • Individual with a track record of creative and effective marketing.
  • Ability to devise innovative strategies.
  • Achieved this in 7 months.
  • Accomplished in managing SEO-driven backlinking campaigns that increase domain authority and improve page rankings by 51% for competitive keywords.
  • Achieved a success rate of 24% in boosting on-site conversions.
  • Achieved open rates above 28% %.
  • Clear understanding of workflow optimization and performance reporting as well as strategic planning training.
  • Analyzed web traffic trends.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.

Accomplishments

  • Established a behavioral email drip campaign resulting in a 71% increase in lead nurturing and customer engagement.
  • Led the SEO strategy to improve Vantage's keyword rankings by 49%, contributing to 5% increase in organic leads.
  • Collaborated with team of 14 in the development of initiative.
  • Conducted competitor analysis leading to a 17% improvement in client market share for Marketing and Communications.
  • Pioneered the creation of new retargeting strategies using data-driven insights, lowering cost-per-acquisition (CPA) by 35% for Lakeside Partners.
  • Used performance insights from Google Analytics to revamp underperforming landing pages, improving conversion rates by 79%.
  • Implemented an email list segmentation strategy that improved email engagement by 52% and decreased unsubscribe rate by 21%.
  • Coordinated a multi-channel digital marketing plan with a 48% increase in revenue from Power BI.
  • Spearheaded organic social media strategy for Meridian, resulting in 13% growth in followers and 29% increase in post engagements.
  • Ran native advertising campaigns on Power BI, delivering 9% more impressions than forecast and boosting brand awareness.

Affiliations

  • MarketingProfs PRO Member
  • Email Experience Council (EEC)
  • American Society of Safety Professionals
  • Toastmasters
  • National Association of Social Workers
  • Search Engine Land Contributor
  • Affiliate Summit Attendee
  • Search Engine Marketing Professional Organization (SEMPO)
  • Association of Information Technology Professionals
  • Association of National Advertisers (ANA)

Certifications

  • Professional Certified Marketer (PCM) – Digital Marketing by AMA
  • Certified Public Accountant
  • Google Ads Certification 2015
  • First Aid/CPR Certified
  • Bing Ads Accredited Professional Certification
  • Conversion Rate Optimization (CRO) Certification by Northwind
  • Google Certified Professional Cloud Architect
  • Google Tag Manager Fundamentals Certification
  • Facebook Certified Digital Marketing Associate
  • CompTIA A+ Technician

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