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Skills

  • Document scanning
  • Data entry
  • PeopleSoft
  • Process equipment
  • Pricing tool development
  • Operational improvement
  • Budgeting and Allocation 
  • Cross-functional team leadership
  • Data Management
  • Product development

Work Experiences

  • Created a new employee evaluation process that resulted in significant performance improvements.
  • Copied, logged, and scanned supporting documents before filing everything in the client's files.
  • Oversaw marketing projects from conception to completion, including conceptual planning, schedule management, and final execution.
  • Implemented marketing strategies that resulted in a customer base growth of 8%.
  • Compiled product, market, and customer data to forecast accurate sales and profit projections.
  • Conducted an initial client assessment and analysis to begin the research process.
  • Developed insights into marketing campaigns in order to evaluate how well they performed in relation to their objectives.
  • Achieved a 43% increase in video ad engagement by employing dynamic creative optimization techniques tailored to individual customer profiles.
  • Achieved a 52% click-through rate improvement.
  • Sold and distributed over $6 worth of Tableau.

Summaries

  • Accomplished in analytics tools monitoring and optimization.
  • Expert at keeping track of trends and seizing new opportunities.
  • Excited to bring my budget management experience to my new position.
  • Employees are motivated to perform at their best by a hardworking team builder.
  • Developing, revamping, and strengthening campaigns to drive revenue growth are among the accomplishments.
  • Design and development of successful program embedded software applications in the past.
  • Competent marketing manager with a track record of driving business growth through the implementation of program strategies.
  • Dedicated team leader with experience analyzing market trends and customer needs in order to create targeted marketing campaigns.
  • Capable of overseeing day-to-day operations as well as special projects for new and existing customers.
  • Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.

Accomplishments

  • Standardized reporting metrics for digital ad performance, improving transparency and enabling more effective budget reallocations that saved $9.
  • Documented and resolved procedure which led to method.
  • Developed and enacted a comprehensive digital media buying strategy that improved Return on Advertising Spend (ROAS) by 55% within 6 months.
  • Spearheaded a full content overhaul for Vantage's digital assets, resulting in 45% improved brand sentiment scores.
  • Designed digital client acquisition funnels that reduced time-to-conversion by 10 days and increased influencing factors by 24%.
  • Launched an interactive digital experience for a product launch, generating 9 leads and 64% lift in brand awareness across 6 months.
  • Successfully launched a global rebranding campaign across 14 markets, contributing to a 40% increase in market penetration in Austin.
  • Utilized programmatic advertising tools to reach specific consumer segments, increasing ad relevance and lead-to-conversion rates by 35%
  • Utilized advanced CRM tools to segment audiences, leading to personalized campaigns that boosted lead qualification rates by 18%.
  • Implemented analytics-driven content strategy that improved video watch times by 17% on YouTube and reduced bounce rates by 53%.

Affiliations

  • National Association of Social Workers
  • Digital Marketing Association (DMA) - Collaborated on whitepapers related to multichannel campaign integration and mobile strategy optimization.
  • Content Marketing Institute (CMI) - Member fostering best practices in content strategy including SEO optimization and multimedia asset management.
  • American Marketing Association (AMA) - Active member contributing to discussions on the future of digital media trends and marketing innovation.
  • Project Management Institute
  • Rotary International
  • Mobile Marketing Association (MMA) - Engaged in research studies exploring the impact of mobile-first marketing strategies on B2B and B2C user behavior.
  • We Are Social - Collaborated with industry leaders to discuss best social media practices and social commerce strategies for brand growth.
  • National Digital Roundtable - Participated in expert roundtables exploring emerging issues such as privacy regulations, data-driven advertising, and customer engagement.
  • American Society of Safety Professionals

Certifications

  • CompTIA A+ Technician
  • Certified Social Media Marketing Specialist (Hootsuite Academy)
  • CompTIA Network+
  • Advanced Social Media Strategy Certificate – Northwestern University
  • Salesforce
  • SEO Specialization Certification – category
  • IAB Digital Media Buying & Planning Certification – IAB
  • ServSafe
  • CompTIA Security+
  • LinkedIn Marketing Solutions Certification – LinkedIn Learning

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