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Skills
- Landing page content creation
- SEO optimization for increased organic traffic
- Email open rate improvement strategies
- Content calendar management
- Data-driven content strategy formulation
- A/B testing for email campaigns
- Persona-based content targeting
- Market research for content development
- Content funnel design and implementation
- Competitor content analysis
Work Experiences
- Collaborated with influencers and industry experts.
- Achieved [Percentage]% user base growth in the region.
- Collaborated with editorial, design, and product teams.
- Co-authored [Number]-page selling guides for [Product], which were awarded the [Award].
- Achieved a [Percentage]% growth in monthly traffic.
- Achieved [Percentage]% engagement growth.
- Directed content creation for [Location] expansion, establishing region-specific guidelines that resulted in a [Percentage]% growth in new users.
- Created pillar pages.
- Managed a team of [Number] content writers.
- Established consistent brand voice.
Summaries
- Collaborated with UX designers.
- Crafted case studies.
- Boosted brand visibility significantly.
- Highly adept at creating and executing email marketing strategies, improving both open and CTR rates by over [Percentage]% with precision-targeted A/B testing.
- Consistently delivered content strategies.
- Experienced at implementing strategic tone shifts to elevate product messaging, increasing customer conversion rates by [Percentage]% after revamping product content.
- Revamped product content.
- Skilled in producing high-quality content.
- Increased customer conversions for [Product].
- Seasoned Senior Content Writer with over [Number] years of experience.
Accomplishments
- Collaborated with cross-functional teams including product marketing and engineering to deliver clear, consistent messaging across all channels.
- Created conversion-focused copy that improved the performance of paid PPC ads, reducing cost-per-acquisition (CPA) by [Percentage]%.
- Authored comprehensive product tutorials and supportive help articles, leading to a [Percentage]% reduction in knowledgebase ticket submissions.
- Optimized landing page copy that boosted conversion rates by [Percentage]% while bringing down the cost-per-lead metric by [Percentage]%.
- Led a content audit across [Number] pages to remove outdated information, improving overall user retention and reducing the bounce rate by [Percentage]%.
- Collaborated with designers to refine visual storytelling across multiple formats, leading to a [Percentage]% improvement in engagement metrics on [Social Platform].
- Refined and tested headlines to enhance conversion rates and user engagement, contributing to a [Percentage]% increase in lead gen forms submitted.
- Developed and managed a flexible content calendar with targeted themes, resulting in [Percentage]% more consistent brand messaging across all platforms.
- Partnered with the design team to create compelling infographics and visual content, driving [Percentage]% more social media mentions and shares.
- Produced engaging, shareable blog content that contributed to [Percentage]% traffic growth from social referral sources.
Affiliations
- Participant, Adobe Creative Content Summit, [Year]
- Member, International Content Creators Organization (ICCO), [Year]
- Certified, SEO Writing Mastery, SEMrush Academy, [Year]
- Contributor, Online News Association (ONA), [Year]
- Regional Director, Writers Guild of America (WGA), [Location], [Year]
- Member, Editorial Freelancers Association (EFA), [Year]
- Alumnus, Copywriting Bootcamp, [Location], [Year]
- Co-Chair, Content Writing Committee, Local Writers Association, [Location], [Year]
- Contributor, Thought Leadership for Marketers Association (TLMA), [Year]
- Affiliate, National Association of Independent Writers and Editors (NAIWE), [Year]
Certifications
- Creative Content Initiative Certificate [Organization]
- Content Marketing Professional Certificate [Organization]
- Professional Certified Marketer (PCM®) in Content Marketing [AMA]
- Google Ads Certified [Year]
- Certified Email Marketing Specialist [Online Learning Platform]
- Certified User Experience Professional (CUXP)
- Advanced Certificate in Digital Content Development [Year or Organization]
- UX Writing Fundamentals Certification [Technology or Platform]
- Social Media Marketing Professional Certificate [University or Online Platform]
- Copywriting Mastery [Online Platform]
Resources
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