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Skills

  • MS Office
  • Content marketing strategy development
  • First Aid/CPR
  • Case study creation and development
  • A/B testing for email campaigns
  • Planning and coordination
  • Supervision
  • Team collaboration
  • Relationship development
  • Copywriting for conversion optimization

Work Experiences

  • Answered 14 phone calls per 6 months to assist customers.
  • Brainstormed new ways to connect metric content to specific demographics.
  • Kept my program knowledge up to date by doing data analysis and strategic planning.
  • Authored high-converting landing pages for Salesforce, generating $14 in additional revenue in 9 months.
  • Achieved results within 3 months.
  • Aligned content with creative vision.
  • Site evaluations, customer surveys, and team audits were all things I did.
  • Boosted donations by $9 within 10 months.
  • Achieved a surge in customer conversion rates by 78%.
  • Working with team members and customers to find workable solutions improved operations.

Summaries

  • Workflow optimization in initiative settings and workflow optimization in client relations settings.
  • Accomplished Senior Content Writer adept at crafting data-driven, SEO-optimized content that consistently drives traffic and boosts conversion rates by up to 20%.
  • Accomplished Senior Content Writer.
  • Marketing and advertising strategist with a track record of producing effective and unique copy while staying within budget and meeting deadlines.
  • Program and initiative have a proven track record.
  • Achieved results over 15 months for Microsoft Excel.
  • Accomplished in delivering high-impact blog content that bolstered long-term SEO rankings and increased monthly organic traffic by 84% for Brightline.
  • Expert in framework with a strong aptitude for optimized and automated.
  • Exceptional at juggling multiple goals in order to maximize efficiency and influence positive outcomes.
  • Achieved significant social media engagement.

Accomplishments

  • Served as the lead editor for high-profile content campaigns that contributed to 73% more qualified traffic and expanded organic reach.
  • Implemented a comprehensive on-page and off-page SEO strategy, increasing page rank for procedure and program, driving 75% more monthly visitors.
  • Refined and tested headlines to enhance conversion rates and user engagement, contributing to a 26% increase in lead gen forms submitted.
  • Revamped digital content calendar to align with marketing goals, generating a 22% increase in overall site conversion rates.
  • Successfully led content strategy initiatives that doubled organic website traffic within 16 months, delivering 26% more qualified leads.
  • Produced engaging, shareable blog content that contributed to 15% traffic growth from social referral sources.
  • Standardized editorial guidelines that ensured all stakeholders were aligned, reducing editorial back-and-forth by 31% and time-to-live by 4 days.
  • Authored comprehensive product tutorials and supportive help articles, leading to a 83% reduction in knowledgebase ticket submissions.
  • Led a content audit across 10 pages to remove outdated information, improving overall user retention and reducing the bounce rate by 30%.
  • Collaborated with cross-functional teams including product marketing and engineering to deliver clear, consistent messaging across all channels.

Affiliations

  • Member, Society of Professional Journalists (SPJ), 2015
  • Participant, Adobe Creative Suite-Specific Content Creation Workshop, 2023
  • Affiliate, National Association of Independent Writers and Editors (NAIWE), 2021
  • Speaker, Media and Journalism-Focused Webinar on Content Strategy, 2015
  • Board Member, Local Chapter of Society for Technical Communication (STC), 2021
  • Certified, SEO Writing Mastery, SEMrush Academy, 2020
  • Attendee, National Freelance Writers Conference, 2023
  • Volunteer, Pro Bono Content Writing for procedure, 2023
  • Member, International Content Creators Organization (ICCO), 2017
  • Alumnus, Copywriting Bootcamp, Atlanta, 2018

Certifications

  • CompTIA A+ Technician
  • Google Ads Certified 2018
  • CompTIA Security+
  • SHRM Certified Professional (SHRM-CP)
  • Certified Email Marketing Specialist category
  • Certified Public Accountant (CPA)
  • Certified User Experience Professional (CUXP)
  • Certificate in Marketing Analytics framework
  • Salesforce
  • ServSafe

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