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Skills

  • A/B testing for email campaigns
  • Content brand voice development
  • Case study creation and development
  • Team collaboration
  • Editorial planning and coordination
  • Process improvement
  • Team management
  • Promotional marketing and advertising
  • Insurance billing
  • Consistent brand messaging

Work Experiences

  • Developed a reputation for punctuality and hard work.
  • Authored high-converting landing pages for Salesforce, generating $14 in additional revenue in 9 months.
  • Achieved results through targeted SEO optimization.
  • Assisted in the creation of process procedures.
  • Achieved a 53% growth in new users.
  • Achieved 71% user base growth in the region.
  • Achieved 74% engagement growth.
  • Working with team members and customers to find workable solutions improved operations.
  • Achieved a Top Performer for a breakthrough digital marketing campaign.
  • Achieved 78% cost-savings.

Summaries

  • Achieved significant audience engagement.
  • With a team-oriented mentality, highly organized, proactive, and punctual.
  • OSHA certified
  • Proficient in promoting standard by leveraging client relations and team leadership knowledge.
  • Working with stakeholders and corporate teams is a breeze for this strong relationship builder.
  • Achieved a 38% boost in organic search traffic.
  • Adaptable and motivated, with a strong work ethic and the ability to thrive in either a team-based or individually motivated environment.
  • Accomplished Senior Content Writer.
  • Student pursuing a Media and Journalism degree who is eager to contribute developed knowledge in the role of Senior Content Writer.
  • Motivating leader who has built and managed initiative teams in the past.

Accomplishments

  • Authored long-form content assets, including eBooks and whitepapers, that contributed to a 23% rise in leads generated through thought leadership funnels.
  • Researched and implemented cutting-edge SEO tools and techniques, increasing domain authority by 82% within the first 17 months.
  • Authored comprehensive product tutorials and supportive help articles, leading to a 83% reduction in knowledgebase ticket submissions.
  • Developed and managed a flexible content calendar with targeted themes, resulting in 24% more consistent brand messaging across all platforms.
  • Successfully led content strategy initiatives that doubled organic website traffic within 16 months, delivering 26% more qualified leads.
  • Collaborated with cross-functional teams including product marketing and engineering to deliver clear, consistent messaging across all channels.
  • Initiated optimization of meta descriptions and alt tags on legacy content, leading to a 42% improvement in organic click-through-rate (CTR).
  • Created audience-specific feature articles for Tableau, resulting in a 68% increase in monthly page views.
  • Established a template library for recurring content types, reducing content production time by 37% while ensuring a cohesive brand identity.
  • Refined and tested headlines to enhance conversion rates and user engagement, contributing to a 26% increase in lead gen forms submitted.

Affiliations

  • Participant, Adobe Creative Content Summit, 2021
  • Regional Director, Writers Guild of America (WGA), Chicago, 2016
  • Contributor, Thought Leadership for Marketers Association (TLMA), 2015
  • Member, Editorial Freelancers Association (EFA), 2024
  • Alumnus, Copywriting Bootcamp, Atlanta, 2018
  • Panel Speaker, eCommerce Content Writing Summit, 2015
  • Contributor, Online News Association (ONA), 2023
  • Volunteer, Pro Bono Content Writing for procedure, 2023
  • Member, Society of Professional Journalists (SPJ), 2015
  • Guest Lecturer, Content Strategy and Writing Course, system, 2021

Certifications

  • CompTIA Security+
  • Creative Content Initiative Certificate Summit Group
  • Certified Product Marketing Manager (CPMM)
  • CompTIA A+ Technician
  • Salesforce
  • Google Analytics Individual Qualification (GAIQ)
  • Association for Project Management (APM)
  • Conversion Optimization Specialist Harbor & Co.
  • Advanced A/B Testing Certification Adobe Creative Suite
  • Google Certified Professional Cloud Architect

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