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Skills

  • Thought leadership
  • Adobe Creative Suite (e.g. Photoshop, Illustrator, InDesign)
  • Data-Driven Content Optimization
  • Art history
  • Dreamweaver
  • Influence of Social Media Trends
  • Performance-based Creative Assessments
  • Marketing collateral development
  • Design Thinking
  • Customer retention strategies

Work Experiences

  • Analyzed KPIs to fine-tune creative content.
  • Collaborated closely with the product design team to ensure the Power BI launch aligned with creative vision and brand strategy.
  • Was in charge of developing and implementing creative strategies.
  • Contributed to a 36% boost in user engagement.
  • Analyzed KPIs to fine-tune creative content, enhancing advertising effectiveness and realizing a 19% year-over-year growth.
  • Looked up character drawings and environmental elements for inspiration.
  • Collaborated with production on task list creation to meet the overall project goals on time.
  • Managed a $13 annual department budget as well as $14+ campaign budgets.
  • Constructed a detailed project roadmap.
  • Was in charge of all creative development operational, production, and administrative functions.

Summaries

  • Accomplished Creative Executive with 11 years of expertise in brand strategy development, influencer marketing, and creative direction. Led a marketing campaign that achieved 13 million impressions.
  • Creative Executive is a dynamic Creative Executive who excels at focusing on solutions and meeting deadlines.
  • Amplified brand reach by 16%.
  • Achieved 36% increases in revenue.
  • Strengths in cross-functional collaboration and client relations backed up by Media and Journalism training.
  • Achieved 30% boost in overall brand engagement.
  • Creative Executive is a multi-talented Creative Executive who is consistently rewarded for planning and operational improvements.
  • Innovative Media and Journalism creative leader with a track record of planning, directing, and optimizing business method initiatives.
  • Mentoring and coaching artists to encourage the development of personal style and techniques is one of her specialties.
  • Within Media and Journalism, senior Creative Executive and outstanding performer in process improvement and team leadership.

Accomplishments

  • Led a cross-functional team of 5 to develop category, driving 78% improvement in consumer engagement.
  • Designed and executed an international market penetration strategy, resulting in a 80% growth in key markets.
  • Incorporated data-driven trends and consumer insights into creative strategy to deliver personalized, targeted content, increasing visitor engagement by 34%.
  • Successfully managed a budget of $4 while delivering innovative, high-quality content assets, maintaining a client satisfaction of 30%.
  • Forged strategic partnerships with influencers, expanding our brand's social reach by 17%.
  • Introduced new branding guidelines, modernizing the company's image and improving client perception by 80%.
  • Supervised the creative development of framework, ensuring alignment with both brand goals and client expectations.
  • Developed an influencer marketing strategy that led to a 26% increase in brand visibility within 6 months.
  • Refined the brand's messaging to cater to different cultural markets, resulting in an increase of 56% in international leads.
  • Championed the adoption of new software tools for creative projects, reducing design time by 53% and improving collaboration.

Affiliations

  • American Advertising Federation (AAF)
  • Academy of Interactive Arts & Sciences (AIAS)
  • Association of National Advertisers (ANA)
  • Global Marketing Network (GMN)
  • Rotary International
  • Society of Digital Agencies (SoDA)
  • Society for Marketing Professional Services (SMPS)
  • Association of Independent Commercial Producers (AICP)
  • Freemason
  • Content Marketing Association (CMA)

Certifications

  • Project Management Professional (PMP) - process
  • SHRM Certified Professional (SHRM-CP)
  • CompTIA Security+
  • Certified Marketing Strategy Expert – process 2020
  • Project Management Professional (PMP)
  • Certified Campaign Strategy Professional – framework 2015
  • CompTIA Network+
  • Leadership and Management Certification – category 2017
  • Design Thinking for Innovation Certification – process 2020
  • Sales & Marketing Alignment Certification – program 2024

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