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Skills

  • Demand Generation Marketing
  • Focus group facilitation
  • Event planning and execution
  • First Aid/CPR
  • Budget Management and ROI Optimization
  • CRM Integration and Management
  • Intuit QuickBase
  • Insurance billing
  • Team building
  • Cross-functional team leadership

Work Experiences

  • Met with advertising managers to develop and implement marketing plans.
  • By collaborating with staff to share and implement customer service initiatives, I was able to exceed specific team goals and resolve issues.
  • Adjusted email and advertising campaigns studied consumer behavior and market trends, and based on what I learned.
  • Devised strategies for achieving goals and capitalizing on new opportunities.
  • Achieved 65% higher customer satisfaction scores year-over-year.
  • Devised, implemented, and improved marketing strategies while taking into account organizational goals, market trends, and costs.
  • Was in charge of marketing campaigns from conception to execution and refinement.
  • Collaborated with members of the product development team to improve product specifications.
  • Provided strategic support to senior management, including detailed analysis of new business opportunities, as well as consolidating current business and strengthening relationships with method customers.
  • Developed special projects for existing and prospective customers to generate new initiative business.

Summaries

  • Communicative and team-oriented, with Tableau expertise.
  • For demanding customers, results-driven marketing leader born to create strategic, successful campaigns to drive profits, increase market share, and cement industry dominance.
  • With innovative and forward-thinking approaches, successful at overseeing all stages of initiatives, building positive relationships, and promoting products.
  • Forecaster, project manager, and planner with extensive Miscellaneous experience and strong communication skills.
  • Marketing Team Manager and team leader with 5 years of experience in method settings.
  • Strategic thinker with expertise in workflow optimization.
  • Working with stakeholders and corporate teams is a breeze for this strong relationship builder.
  • Well-versed in market trends and how to profit from them.
  • Miscellaneous student seeking hands-on experience through an internship in workflow optimization.
  • Six Sigma certified

Accomplishments

  • Managed a team overseeing social media moderation, driving a 54% reduction in response times and a 23% improvement in customer satisfaction scores.
  • Built and launched an automated email marketing campaign using metric, resulting in a 69% increase in open rates and a 27% increase in click-through rates.
  • Led customer journey mapping efforts, optimizing touchpoints and increasing overall customer satisfaction by 35% for Beacon Labs.
  • Executed a rigorous A/B testing process for digital ads that contributed to a 23% uplift in conversion rates on paid media across 14 platforms.
  • Managed the launch of standard, growing social engagement levels by 28% and increasing impressions by 7.
  • Conceived and implemented a thought leadership content strategy, increasing industry recognition and leading to 11 high-profile speaking engagements.
  • Collaborated with product, sales, and customer service teams to create an integrated marketing plan that exceeded lead generation targets by 78% %.
  • Achieved 25% growth in email subscriber base through targeted campaigns and optimized lead capture forms in 2019.
  • Initiated a retargeting ad strategy that increased customer re-engagement by 38% and reduced cost-per-acquisition (CPA) by 69% %.
  • Led the execution of a global marketing campaign that resulted in a 34% increase in market share across 15 key regions.

Affiliations

  • Member, International Association of Marketing Professionals (IAMP), 2021-Present
  • Member, Direct Marketing Association (DMA), 2017-Present
  • Mentor, Digital Marketing Association of Chicago, 2016-Present
  • Contributor, Marketing Journal in Columbus, 2016
  • Member, American Marketing Association (AMA), 2022-Present
  • Attendee, Ad Age Digital Conference, 2017-2020
  • Certified Professional Member, Digital Marketing Institute (DMI), 2018-2015
  • Member, Association of National Advertisers (ANA), 2015-Present
  • Volunteer, Social Media Week, 2017-Present
  • Co-Chair, Marketing Advisory Board for Miscellaneous, 2020-2021

Certifications

  • SHRM Certified Professional (SHRM-CP)
  • Salesforce
  • Certified Digital Marketing Manager by Vantage
  • Association for Project Management (APM)
  • Certified Event Planning Specialist by Northwind
  • Advanced Google Analytics Certification
  • SEO Fundamentals Certification by SEMrush Academy
  • Adobe Certified Expert–Campaign Classic
  • Advanced Social Media Strategy Certification by Cedar Works
  • Cisco Certified Network Associate (CCNA)

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