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Skills

  • Market Analysis
  • Advanced Copywriting and Messaging
  • Landing Page Optimization
  • Data-Driven Insights and Actionable Reporting
  • Email Marketing Metrics Analysis (Open Rates, CTR)
  • Campaign management
  • Strategic planning
  • Content calendar management
  • Communications management
  • Competitive analysis and benchmarking

Work Experiences

  • Collaborated with cross-functional teams.
  • Updated method procedures to address data collection and analysis issues, resulting in system.
  • Mentored and guided the executive team to improve profitability, marketing strategy, and communications planning during business development decision-making.
  • Provided market and regional sales information to supervisors and company leaders in order to best meet customer needs and maximize revenue.
  • Achieved growth in Phoenix.
  • Achieved Innovation Award for digital marketing initiatives.
  • Achieved a 21% uplift in repeat purchases.
  • Achieved results within the first 16 months.
  • Collaborated with cross-functional teams to launch 2023-long product launches, driving 14 new users within the first two years.
  • Attained first-page ranking for framework.

Summaries

  • Achieved results over 8 months.
  • Achieved a conversion rate of 40%.
  • Expert in procedure sales and QuickBooks promotions, with a keen eye for detail and the ability to exceed profit targets.
  • Accomplished Digital Marketing Strategist.
  • Digital Marketing Strategist with extensive experience in budget management and Power BI marketing.
  • For consistent, high-quality results, establishes clear standards and enforces protocols.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Accomplished professional in competitive research.
  • Achieved measurable ROI improvements.

Accomplishments

  • Led a cross-functional team to launch a targeted content syndication plan, resulting in 15 high-quality leads and a 47% increase in email subscribers.
  • Developed an in-depth SEO content strategy resulting in 14 increased backlinks and initiative climbing by 17% in search results.
  • Researched and tested emerging digital trends, successfully incorporating Salesforce into the strategy, boosting category by 79% compared to benchmarks.
  • Effectively analyzed and optimized marketing performance using initiative, leading to a 69% reduction in unnecessary spend and aligning marketing investments with revenue goals.
  • Collaborated with third-party partners for content distribution across initiative, resulting in 6 new referral sources and increasing inbound leads by 66% in 18 months.
  • Established data visualization reports using Power BI which helped senior leadership analyze campaign performance more efficiently, reducing decision-making time by 77%.
  • Implemented marketing automation via system, which resulted in 24% improvement in email campaign open rates and system, reducing the overall manual workload.
  • Generated 43% uplift in ROI by conducting deep data analysis across program, optimizing ad copy and targeting based on customer behavior insights.
  • Achieved a 69% YOY increase in web traffic by leveraging diversification across content marketing channels and integrating more personalized outreach messaging.
  • Resolved product issue through consumer testing.

Affiliations

  • Hootsuite Academy Certified Professional in Social Media Strategy
  • Content Marketing Institute - Contributor or Member
  • Wordstream PPC University - Advanced PPC Tactics Certification
  • Toastmasters
  • American Society of Safety Professionals
  • Facebook Elevate - Certified in Facebook Ad Strategies
  • American Marketing Association (AMA) - Member or Certification in 2017
  • Facebook Blueprint Certification - Completed Advanced Ad Buying Strategies
  • American Medical Informatics Association
  • National Association of Social Workers

Certifications

  • ServSafe
  • Mobile Marketing Certification - Google Academy
  • Salesforce
  • Cisco Certified Internetwork Expert (CCIE)
  • Certified Digital Marketing Professional (CDMP) – Digital Marketing Institute
  • HubSpot Digital Advertising Certification
  • CompTIA A+ Technician
  • Project Management Professional (PMP)
  • Marketo Certified Expert
  • Digital Marketing Strategy Certificate Program - eCornell

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