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Skills

  • Customer service
  • Communications
  • PeopleSoft
  • Supervision
  • Content Strategy Development
  • Budget Management
  • Strategic planning
  • Lead generation
  • Relationship development
  • Campaign management

Work Experiences

  • Experimented with marketing channels such as paid acquisition, social media, and creating new content.
  • Orchestrated procedure and process advertising campaigns to drive marketing efforts.
  • Achieved a 85% boost in PPC click-through rates.
  • Compiled product, market, and customer data to forecast accurate sales and profit projections.
  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Worked with senior sales, engineering, and other business development executives to develop vertical market best practices marketing initiatives and media positioning.
  • Achieved a $53,000 uplift in sales conversions.
  • Used analytics and site metrics to identify areas for improvement.
  • Achieved industry-leading results for process customers through implemented.
  • Used a content management system to analyze user engagement and website traffic metrics.

Summaries

  • Achieved 8% more backlinks.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Leader who is detail-oriented, attentive, and decisive.
  • Innovative marketing leader with 14+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.
  • Online content design, project coordination, and configuration management are all skills I have.
  • Strong editing, writing, and communication skills are required.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Achieved a 18% uplift in sales conversions.
  • Strengths in strategic planning and vendor management backed up by Miscellaneous training.
  • Costs were consistently reduced while profits were increased.

Accomplishments

  • Documented and resolved program which led to framework.
  • Managed the launch of over 6 Go-To-Market campaigns that successfully introduced initiative to new customer segments.
  • Published over 10 thought leadership pieces in industry trades in collaboration with the executive leadership team, resulting in 41% more earned media.
  • Collaborated with cross-functional teams and managed 13 content marketing campaigns, boosting brand reach into 7 new geographic markets.
  • Championed the integration of advanced analytics tools for content performance tracking, improving campaign insights and decisions by 78% in 2024.
  • Produced multimedia content that increased video engagement by 48%, expanding visibility across multiple digital channels.
  • Crafted and implemented a new content management system, improving the efficiency of content updates across framework by 30%.
  • Improved time-on-page by 16% through a data-driven content optimization process focused on high-performing, user-centered content.
  • Produced highly engaging, data-backed, interactive content experiences that drove a 61% increase in audience interaction and participation.
  • Generated 15 high-quality marketing qualified leads (MQLs) through sales funnel content assets and personalized nurture campaigns.

Affiliations

  • Society of Human Resource Management
  • American Medical Informatics Association
  • Active member of Creative Mornings Phoenix chapter, sharing innovative solutions for cross-platform content creation.
  • Association of Information Technology Professionals
  • LinkedIn Marketing Solutions course graduate, effectively leveraging LinkedIn’s platform for B2B content marketing strategies.
  • Association for Computing Machinery
  • Lions Club
  • Semrush Affiliate Program Partner, leveraging advanced SEO tools for competitive content strategy insights.
  • Toastmasters
  • Regular attendee of ContentTECH conferences, focusing on new technologies that improve content marketing ROI.

Certifications

  • Adobe Certified Associate (ACA) - Adobe Experience Manager
  • CompTIA A+ Technician
  • Project Management Professional (PMP) Certification
  • CompTIA Security+
  • Google Certified Professional Cloud Architect
  • Project Management Professional (PMP)
  • Google Digital Marketing & E-Commerce Professional Certificate
  • Google Analytics IQ Certification
  • HubSpot Content Marketing Certification
  • Certified Public Accountant (CPA)

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