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Skills

  • B2B sales and sponsorship strategies
  • Contract negotiation
  • High-value sponsorship sales
  • Brand visibility enhancement
  • KPI development for sponsor effectiveness
  • Supervision
  • Event sponsorship management
  • Networking and relationship building
  • Communication planning
  • Client Satisfaction Improvement

Work Experiences

  • Had an excellent attendance record and was always on time for work.
  • Boosted visibility for sponsors.
  • Coordinated multi-sponsor partnerships.
  • Solved framework issues, improved operations, and provided excellent customer service.
  • Boosted team performance by 31%.
  • Crafted sponsorship impact summaries.
  • Achieved a 28% faster time-to-launch for sponsor collaborations.
  • Authored a sponsorship impact report.
  • Created educational materials that helped sponsors align with event KPIs, enhancing mutual outcomes and contributing to a 85% growth in sponsor visibility.
  • Transported Salesforce to three years customer locations.

Summaries

  • Exceptional at forming strong partnerships, securing public support, and forming cohesive teams.
  • Collaborative leader partnering with event management teams.
  • 10 years of experience in sponsorship activations.
  • Able to translate corporate objectives into sponsorship opportunities, expanding the sponsorship base by 10 new partners within a the past year.
  • Intelligent, tenacious, and committed to maximizing the effectiveness of marketing and system strategies through diversification.
  • Sponsorship Director is a multi-talented Sponsorship Director who is consistently rewarded for planning and operational improvements.
  • Able to translate corporate objectives into sponsorship opportunities.
  • Clear understanding of quality assurance and budget management as well as strategic planning training.
  • Boosted overall efficiency in sponsorship acquisition.
  • Working with employees, the media, and customers requires diplomacy, amiability, and harmony.

Accomplishments

  • Secured $16 in new multi-year sponsorships by creating bespoke long-term value propositions that aligned sponsor objectives with audience needs.
  • Collaborated with team of 8 in the development of system.
  • Developed a sponsorship prospecting matrix that identified high-potential industry partners, contributing to $18 in new sponsorship revenue.
  • Secured 18 exclusive long-term partnership deals, generating an additional $6 in funding for upcoming projects.
  • Utilized Workday to track sponsorship inquiries and renewals, effectively increasing deal closure rates by 24% and reducing the sales cycle by 9 days.
  • Liaised with the design and marketing teams to ensure all sponsor-related materials met brand guidelines, improving sponsor visibility and audience engagement by 53%.
  • Initiated the use of Adobe Creative Suite for real-time sponsorship tracking and analysis, leading to 70% improvement in both lead accuracy and time to closure.
  • Led the procurement and fulfillment of 18 sponsorship agreements for 2020's event series, resulting in $7 in secured sponsorships and 66% higher engagement.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Designed a sponsorship activation plan that integrated digital, print, and event channels, achieving 20% more sponsor touchpoints compared to the previous year.

Affiliations

  • Rotary International
  • Corporate Partnerships and Sponsorship Association (CPSA)
  • International Association of Business Communicators (IABC)
  • Global Sponsorship Alliance
  • Global Event Partners Network
  • Project Management Institute
  • Meeting Professionals International (MPI)
  • Event Marketing Association (EMA)
  • Sports & Entertainment Alliance in Technology (SEAT)
  • Jaycees

Certifications

  • Microsoft Certified Systems Engineer (MCSE)
  • CompTIA Security+
  • Certified in Sponsorship Facilitation – initiative
  • Advanced Corporate Sponsorship Diploma – method
  • Certified Fundraising Executive (CFRE) - CFRE International
  • ServSafe
  • Strategic Sponsorship Program Manager – procedure
  • CompTIA A+ Technician
  • Apple Certified Associate (ACA)
  • Cisco Certified Network Associate (CCNA)

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