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Skills

  • Budgeting and Allocation 
  • B2B sales
  • Market Analysis
  • Vendor relationship management
  • Market Positioning
  • Analytics tool development
  • Relationship development
  • P&L Management
  • Strategic planning
  • Product development

Work Experiences

  • Achieved a 25% average increase in conversion.
  • Implemented optimal sales strategies for the Raleigh market in order to meet commercial objectives.
  • Created, implemented, and improved national marketing initiatives to increase metric product awareness and sales.
  • Authored a comprehensive regional marketing calendar.
  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.
  • Oversaw marketing projects from conception to completion, including conceptual planning, schedule management, and final execution.
  • Oversaw the launch of 17 new products in order to increase market share and generate revenue of $13.
  • Boosted brand awareness in the Midwest.
  • Increased Tableau sales and brand exposure by developing new packaging, collateral, and sales materials, as well as optimizing target audience reach.
  • Championed data-driven decision-making.

Summaries

  • With creative and proactive approaches, I've managed all stages of campaigns, deepened partnerships, and increased sales.
  • Leader who is detail-oriented, attentive, and decisive.
  • Regional Market Manager is a multi-talented Regional Market Manager who is consistently rewarded for planning and operational improvements.
  • Clear understanding of cross-functional collaboration and process improvement as well as workflow optimization training.
  • Regional Market Manager with 7 years of successful quality assurance and vendor management experience.
  • Dedicated team leader with experience analyzing market trends and customer needs in order to create targeted marketing campaigns.
  • With exceptional Miscellaneous expertise and top-notch communication abilities, highly skilled in forecasting, project management, and strategic planning.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Achieved a 33% increase year-over-year.
  • Achieved a 73% improvement in regional lead generation.

Accomplishments

  • Adopted a data-first approach to marketing, using A/B testing to refine campaigns and increase conversion rates by 76% within several months.
  • Lead a business restructuring initiative that increased operational efficiency by 37%, allowing the regional team to surpass KPIs.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Collaborated with multi-departmental teams to create localized promotional strategies, resulting in a revenue uptick of $14 for 2018.
  • Implemented a targeted customer retention strategy that reduced churn by 23% in under one year months.
  • Utilized KPI analysis to identify underperforming markets, improving sales by 46% through targeted intervention in those areas.
  • Developed a forecasting tool that enabled better allocation of marketing budgets, improving ROI by 77% on regional campaigns.
  • Instrumental in structuring a new pricing model, resulting in a 84% increase in revenue from existing client renewals.
  • Successfully piloted a new product line in the West Coast, reducing customer acquisition costs by 38% while increasing lead generation rates.
  • Orchestrated events that created new customer engagement opportunities, increasing regional revenue by $11.

Affiliations

  • Society of Women Engineers
  • Strategic and Competitive Intelligence Professionals (SCIP) - 2023 Attendee
  • American Marketing Association
  • Society of Human Resource Management
  • American Society of Safety Professionals
  • Member of the International Leadership Association (ILA) - Expert on cross-regional team leadership Phoenix
  • Interactive Advertising Bureau (IAB) - Certified in Digital Marketing Strategy (2023)
  • Affiliate Member, Regional Sales and Marketing Network Austin
  • Project Management Institute
  • Product Marketing Alliance - Featured Speaker on Regional Marketing Strategies 2023

Certifications

  • Professional Certificate in Sales and Marketing Alignment procedure
  • Certified Marketing Analytics & Data Specialist
  • Business Intelligence and Data Analytics Certification Microsoft Excel (2017)
  • Google Advanced Advertising Certification
  • Certification in Multichannel Marketing Strategy Seattle
  • Certified Competitor Analysis Professional Cedar Works
  • Certified Public Accountant
  • Google Certified Professional Cloud Architect
  • Certified Global Business Professional (CGBP)
  • Certified International Trade Professional (CITP) Columbus

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