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Skills

  • P&L Management
  • MS Office
  • Corporate Communications
  • Customer journey mapping
  • Customer service
  • Conversion rate optimization
  • PeopleSoft
  • Supervision
  • Content calendar management
  • Engagement rate optimization

Work Experiences

  • Created innovative and targeted collateral to support overall branding objectives.
  • Achieved audience growth of 51% in 2024.
  • Achieved improvement over 6 months.
  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.
  • Experimented with marketing channels such as paid acquisition, social media, and creating new content.
  • Achieved 7 impressions.
  • Compiled product, market, and customer data to forecast accurate sales and profit projections.
  • Achieved recognition in 2019.
  • Created, implemented, and improved national marketing initiatives to increase category product awareness and sales.
  • Worked with senior sales, engineering, and other business development executives to develop vertical market best practices marketing initiatives and media positioning.

Summaries

  • Social Media Chair is a proactive and innovative Social Media Chair with 13 years of experience converting sales leads and managing multiple territories.
  • Achieved a 27% higher conversion rate.
  • Hardworking, results-oriented leader with a track record of project development, team supervision, and campaign improvement.
  • Social Media Chair is a multi-talented Social Media Chair who is consistently rewarded for planning and operational improvements.
  • Accomplished Social Media Chair.
  • Adept at maximizing engagement.
  • Social Media Chair with 14 years of successful vendor management and strategic planning experience.
  • Innovative marketing leader with 18+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.
  • Leader who is detail-oriented, attentive, and decisive.
  • Achieved 85% growth in audience engagement.

Accomplishments

  • Resolved product issue through consumer testing.
  • Designed and launched visual storytelling campaigns using QuickBooks, earning 71% more engagement on branded stories.
  • Developed and executed multi-channel social media strategies across 3 platforms, resulting in an audience growth of 54% within 2022.
  • Established clear content creation guidelines that resulted in a 66% improvement in post consistency across all channels.
  • Managed social media advertising budgets for Vantage, creating cost-efficient campaigns that saved 36% of annual budget.
  • Analyzed competitors' social media strategies and adjusted campaign targeting to improve follower engagement by 52%.
  • Launched a successful rebranding campaign on Salesforce, achieving a 59% increase in brand recognition and mentions over several months.
  • Implemented audience segmentation tactics to deliver personalized content, boosting post engagement by 40%.
  • Key member of the marketing team responsible for a digital strategy overhaul, which increased social media-driven web traffic by 79%.
  • Collaborated with the product development team to craft social campaigns that increased product awareness by 70% within two years.

Affiliations

  • National Communication Association (NCA) – Public Relations & Social Media Member
  • Sprout Social All Stars – Social Media Management Community
  • Digital Analytics Association (DAA) – Social Media Analytics Focus Group
  • Society of Women Engineers
  • Rotary International
  • Public Relations Society of America (PRSA) – Digital and Social Media Section
  • Toastmasters
  • Instagram Creators – Expert Level Content Designer
  • Association for Education in Journalism and Mass Communication (AEJMC)
  • American Marketing Association

Certifications

  • Snapchat Advertising Proficiency Certification
  • Salesforce
  • Google Tag Manager Certification
  • Certified Public Accountant
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Programmatic Advertising Certification - Media Rating Council
  • CompTIA A+ Technician
  • LinkedIn Marketing Solutions Fundamentals
  • Adobe Spark for Social Media Graphics Certification
  • Apple Certified Associate (ACA)

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