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Skills

  • Data-driven decision making
  • Cross-department collaboration
  • Public and media relations
  • Relationship development
  • PeopleSoft
  • First Aid/CPR
  • Product development
  • Budget management and resource allocation
  • Audience segmentation
  • Operational improvement

Work Experiences

  • Achieved a 45% lift in team performance.
  • Achieved a 77% decline in churn rate.
  • Worked with senior sales, engineering, and other business development executives to develop vertical market best practices marketing initiatives and media positioning.
  • Presentations, trend reports, kitted assets, and product data sheets were among the creative sales tools I developed.
  • Oversaw marketing projects from conception to completion, including conceptual planning, schedule management, and final execution.
  • Boosted click-through rates by 21%.
  • Achieved a 56% improvement in predictive forecasting.
  • Achieved results during framework.
  • Increased brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Boosted search engine rankings for branded content.

Summaries

  • Achieved growth in 6 months.
  • Achieved 49% increases in CTR.
  • Hardworking, results-oriented leader with a track record of project development, team supervision, and campaign improvement.
  • Achieved open rate increases of 16%.
  • With creative and proactive approaches, I've managed all stages of campaigns, deepened partnerships, and increased sales.
  • Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
  • Achieved a conversion rate of 56%.
  • Boosted campaign ROI by 74%.
  • Digital Brand Strategist with 6 years of successful risk assessment and stakeholder engagement experience.
  • Competent marketing manager with a track record of driving business growth through the implementation of process strategies.

Accomplishments

  • Executed a joint venture marketing campaign with standard, resulting in a 57% increase in overall market share.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Revised product messaging and positioning, leading to a 74% increase in user acquisition through paid campaigns.
  • Developed and executed paid media strategies that lowered Customer Acquisition Cost (CAC) by 62% while maintaining a conversion rate of 57%.
  • Collaborated with team of 9 in the development of framework.
  • Pioneered a podcast marketing initiative that increased subscribers by 2 and generated a 16% uplift in brand recognition over 2021 months.
  • Managed paid social media campaigns, leading to 18 new customer acquisitions and reducing CAC by 38%.
  • Collaborated with the data analysis team to improve ad targeting accuracy, leading to a 48% increase in return on ad spend (ROAS).
  • Broked strategic partnerships with digital media influencers, growing brand impressions by 64%.
  • Developed a comprehensive content calendar and media plan that improved team efficiency by 84% and ensured project deadlines were consistently met.

Affiliations

  • Society of Human Resource Management
  • National Association of Social Workers
  • UX Design Club Member
  • Certified Brand Strategist Program (John Deighton & Associates)
  • American Medical Informatics Association
  • Freemason
  • Digital Analytics Association (DAA)
  • Project Management Institute
  • Rotary International
  • International Council of Nurses

Certifications

  • Certified ScrumMaster (CSM) – Scrum Alliance
  • Certified Public Accountant (CPA)
  • Certified Digital Marketing Professional (CDMP) - Ironclad Systems
  • CompTIA Network+
  • Content Marketing Certification - HubSpot Academy
  • Certified Digital Brand Strategist – Vantage
  • Salesforce
  • Project Management Professional (PMP)
  • Email Marketing Certified by HubSpot Academy
  • Google Tag Manager Fundamentals Certification

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