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Skills

  • Adaptability to changing market conditions
  • Campaign performance analysis
  • Brand consistency enforcement
  • Pricing structures
  • Google Analytics proficiency
  • Public speaking and presentations
  • Budgeting
  • Lead generation strategies
  • Cross-functional team collaboration
  • Branding

Work Experiences

  • Assisted in developing social media content calendars.
  • Achieved a 79% increase in engagement.
  • Achieved a 53% increase in conversions.
  • Achieved 15 video views in the first week.
  • Wrote copy for marketing, advertising, and websites that was both engaging and effective.
  • Taught company protocols, best practices, and system procedures to entry-level and metric data analysts.
  • Achieved Outstanding Service Award in 2019.
  • Boosted team efficiency.
  • Updated category procedures to address data collection and analysis issues, resulting in process.
  • Planned and executed events and marketing programs that resulted in 14 times the number of qualified leads that were expected.

Summaries

  • Industrious marketing specialist with 16 years of experience in marketing and a decisive and hardworking attitude.
  • Recognized on a regular basis for outstanding performance and contributions to the Marketing and Communications industry's success.
  • Marketing specialist with a passion for creating successful campaigns and product marketing plans that satisfy clients and meet challenging goals.
  • Accomplished results during 2019.
  • Achieved a 29% increase in conversion rates.
  • Within Marketing and Communications, senior Marketing Coordinator Intern and outstanding performer in strategic planning and process improvement.
  • Boosted engagement by 73%.
  • Adaptable Marketing Coordinator Intern with valuable experience in competitor analysis and market segmentation, identified untapped markets and recommended winning engagement strategies.
  • Ambitious Marketing Coordinator Intern.
  • Specialist in creative marketing who is eager to work with high-profile clients.

Accomplishments

  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Facilitated a bilingual marketing strategy for campaigns tailored to 15 regions, increasing engagement by 20%.
  • Collaborated with team of 17 in the development of procedure.
  • Worked with the product team to align new feature releases with key promotional events, boosting sales leads by 38%.
  • Contributed to content strategy across social platforms, increasing post interaction by 43% over a 11-month timeframe.
  • Analyzed and reported KPIs for Facebook Ads campaigns, helping to optimize ad spend and cut CPL by 15%.
  • Drafted various content pieces, including articles and social posts, that increased website traffic by 60% over 9 months.
  • Assisted in managing and segmenting a CRM list of over 9 clients, which boosted engagement by 80% because of more refined personalization.
  • Initiated partnerships with Cedar Works, securing cross-promotions that helped expand overall audience reach by 45%.
  • Resolved product issue through consumer testing.

Affiliations

  • Social Media Club, Regular Volunteer
  • Search Engine Marketing Professionals Organization (SEMPO)
  • Advertising Educational Foundation (AEF)
  • Association for Computing Machinery
  • Society of Human Resource Management
  • Social Media Examiner Society – Active Member
  • Project Management Institute
  • Interactive Advertising Bureau (IAB), General Member
  • Association of National Advertisers (ANA), Marketing Intern Member
  • National Association of Social Workers

Certifications

  • Google Ads Search Certification
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Meta Certified Media Buying Professional
  • Google Analytics Individual Qualification (IQ)
  • Copywriting Essentials Certification – procedure
  • First Aid/CPR Certified
  • CompTIA A+ Technician
  • Brandwatch Certified Practitioner
  • Cisco Certified Internetwork Expert (CCIE)
  • SHRM Certified Professional (SHRM-CP)

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