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Skills

  • Project management
  • Email template design
  • Competitor analysis
  • Digital marketing
  • Copywriting for marketing
  • Customer relationship management (CRM) software
  • Communications management
  • Research methods
  • Market Analysis
  • Creative problem-solving

Work Experiences

  • Assisted in developing and implementing a social media advocacy program that increased employee engagement and expanded brand visibility.
  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Achieved a 79% increase in engagement.
  • Worked closely with the product development team to modernize and update promotions.
  • Collaborated with the advertising team.
  • Assisted in developing social media content calendars.
  • Assisted in managing the development of a new product launch strategy that resulted in 16+ pre-orders within the first week of sale.
  • Achieved Outstanding Service Award in 2019.
  • Attracted over 3 attendees.
  • Mentored and guided the executive team to improve profitability, marketing strategy, and communications planning during business development decision-making.

Summaries

  • Boosted platform engagement by 61% in two months.
  • Achieved a 29% increase in conversion rates.
  • Adept in designing email templates.
  • Adaptable Marketing Coordinator Intern.
  • Marketing Coordinator Intern with 12 years of successful risk assessment and process improvement experience.
  • Excellent attention to detail as well as a creative mindset.
  • Boosted key performance metrics.
  • Marketing Coordinator Intern who is dynamic and has 14 years of experience in stakeholder engagement.
  • Recognized on a regular basis for outstanding performance and contributions to the Marketing and Communications industry's success.
  • Achieved marketing-sales alignment.

Accomplishments

  • Developed content schedules and project timelines to ensure marketing campaigns launched on-time and within budget.
  • Drafted various content pieces, including articles and social posts, that increased website traffic by 60% over 9 months.
  • Utilized CRM data analytics tools to segment audiences more effectively, driving a personalized approach that achieved a 78% sales lift.
  • Worked with the product team to align new feature releases with key promotional events, boosting sales leads by 38%.
  • Executed event marketing support for process, driving attendance numbers above the expected by 57%.
  • Utilized data from Google Analytics to provide insights that improved website bounce rate by 78% and increased session time.
  • Analyzed historical data to spot trends that helped optimize future campaigns, driving 85% ROI improvement.
  • Designed and executed A/B tests that led to 70% better conversion rates across core email marketing initiatives.
  • Collaborated with the design team to produce social media ads that converted leads at a 60% higher rate than previous cycles.
  • Assisted in crafting a comprehensive marketing report that improved campaign outcomes by analyzing key performance metrics and providing actionable insights.

Affiliations

  • Brand Innovators, Student Ambassador
  • Social Media Examiner Society – Active Member
  • Society of Women Engineers
  • Association for Computing Machinery
  • Facebook Blueprint Certification, Social Media Ad Marketing 2017
  • Digital Marketing Association, Affiliate Member
  • Society of Human Resource Management
  • American Marketing Association
  • Direct Marketing Association Member
  • Marketing Analytics Professional Association (MAPA)

Certifications

  • Microsoft Certified Systems Engineer (MCSE)
  • Google Ads Search Certification
  • Microsoft Advertising Certified Professional
  • Certified Digital Marketing Professional (CDMP)
  • Apple Certified Associate (ACA)
  • Certified Brand Strategy Professional (CBSP)
  • Google Ads Video Certification
  • Google Analytics Individual Qualification (IQ)
  • CompTIA Security+
  • SHRM Certified Professional (SHRM-CP)

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