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Skills

  • Quality standards
  • Team management
  • Budget understanding
  • Facebook expertise
  • Agile Workflow Management
  • Data-driven decision making
  • Business operations
  • Sales tracking
  • Supervision
  • Customer engagement

Work Experiences

  • Attained new ad clients in Chicago.
  • Boosted client loyalty by 37%.
  • Worked with accountholders and representatives to resolve issues and keep over 5 6 months customers happy.
  • Aligned pricing with evolving market demands.
  • Created dynamic, modern, and effective framework marketing materials using QuickBooks.
  • Achieved a 40% reduction in onboarding-to-delivery cycle time.
  • Achieved a 27% boost in premium ad placements.
  • Successfully managed 13 accounts at the same time to increase the company's revenue by 5%.
  • Worked with media representatives to ensure that special events were covered effectively.
  • Achieved company goals through effective negotiations.

Summaries

  • Proven track record of maintaining existing client relationships while growing revenue from new ones.
  • Recognized on a regular basis for outstanding performance and contributions to the Marketing and Communications industry's success.
  • Campaign development, branding strategies, and ad management are all areas where I excel.
  • Within Marketing and Communications, senior Advertising Sales Director and outstanding performer in workflow optimization and vendor management.
  • Known for great salesmanship and excellent customer service.
  • With 6 years of experience driving consumer engagement and enhancing brand image to generate revenue, I'm an accomplished advertising professional.
  • Expert in the use of Power BI as well as category media.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Dedicated to exceeding Marketing and Communications customer expectations.
  • Forward-thinking and resourceful, with a strong work ethic and excellent problem-solving, leadership, and project management skills.

Accomplishments

  • Documented and resolved system which led to metric.
  • Piloted a new CRM system integration that reduced lead response time by 21% and improved conversion rates by 73%-year over-year.
  • Engineered a unique pricing strategy tailored to evolving market trends, increasing client retention rates by 73% year-over-year.
  • Led the restructuring of sales operations for the advertising team, reducing the sales cycle by 78% and optimizing client acquisition.
  • Achieved 2015’s highest company revenue by growing top-tier client spend by $17, establishing Beacon Labs as market leader.
  • Led a cross-functional team of 5 in executing a multimillion-dollar advertising campaign, resulting in a 69% increase in customer engagement and brand visibility.
  • Formulated and executed high-impact ad sales strategies for Northwind, driving a 20% rise in market share in Austin.
  • Collaborated with team of 5 in the development of category.
  • Introduced a data-informed cross-channel ad strategy, resulting in a 62% engagement boost across digital, TV, and print ad mediums.
  • Collaborated with creative teams to deliver tailor-fit digital advertising solutions, enhancing client ROI by 67%.

Affiliations

  • Certificate in Digital Strategy from framework
  • Association for Supply Chain Management (APICS)
  • Member, The Marketing and Sales Alignment Leadership Group
  • Certified Negotiation Expert (CNE) by procedure
  • Jaycees
  • Rotary International
  • Chairperson, Ad Sales Leadership Council, 2018
  • Member, National Sales Executive Club
  • Chartered Institute of Marketing (CIM) Member
  • American Marketing Association

Certifications

  • Interactive Advertising Bureau (IAB) Certification in Programmatic Advertising
  • Certified Customer Relationship Management Specialist (CCRMS) – Brightline
  • Google Ads Certification
  • Hootsuite Social Media Marketing Certification
  • Cisco Certified Internetwork Expert (CCIE)
  • Google Analytics Individual Qualification (GAIQ)
  • Certified Sales Leader (CSL) – Sales Management Association
  • LinkedIn Marketing Solutions Fundamentals Certification
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Certificate in Digital Advertising Fundamentals - process

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