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Skills

  • Communications
  • Cross-channel media strategy
  • Team building
  • Media interview coordination
  • Social media marketing
  • Newsletter drafting and distribution
  • Supervision
  • Data-driven decision making for PR
  • Strategic corporate guidance
  • Operational improvement

Work Experiences

  • Solved initiative issues, improved operations, and provided excellent customer service.
  • Assisted in crafting and refining key messaging for the launch of Jira, leading to over 34% engagement growth on social media within the first several months.
  • Assisted with organizing on-site media appearances.
  • Collaborated with Lakeside Partners.
  • Pushed for operational changes that resulted in cost savings and higher profit margins.
  • Communicated during events such as category.
  • Achieved results in 18 months.
  • Contributed to a 61% increase in product inquiries.
  • Collaborated with the graphic design team to develop visually compelling press kits, which contributed to landing features in high-profile outlets like procedure.
  • Had an excellent attendance record and was always on time for work.

Summaries

  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Conducted outreach campaigns.
  • Collaborative Public Relations Extern.
  • Contributed to successful product launches.
  • Adaptable Public Relations Extern with expertise in crafting key messaging for multifaceted campaigns, calculating engagement growth, and optimizing overall brand presence on social media platforms.
  • Calculated engagement growth.
  • Costs were consistently reduced while profits were increased.
  • Conducted outreach for influential journalists.
  • Adaptable Public Relations Extern.
  • Adept at monitoring publications for trends.

Accomplishments

  • Managed external communication efforts that led to 69% uptick in web traffic directly from earned media sources.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Played a crucial role in crisis communication efforts that increased customer confidence ratings by 57%.
  • Tracked, monitored, and reported on PR metrics, delivering actionable insights that improved brand visibility by 46%.
  • Provided strategic communications advice for multiple clients, improving client satisfaction scores by 27%.
  • Successfully pitched 3 stories to key media outlets, resulting in 43% growth in positive press coverage.
  • Worked closely with department leadership to develop impactful key messaging for standard, leading to Top Performer from metric.
  • Resolved product issue through consumer testing.
  • Worked closely with external PR agencies to ensure alignment with in-house messaging and brand positioning.
  • Led initiatives that fostered an increase in system followers by 69% over a 6 months period.

Affiliations

  • Association of Information Technology Professionals
  • Lions Club
  • Project Management Institute
  • Broadcast Education Association (BEA)
  • Society of Women Engineers
  • Association for Computing Machinery
  • American Advertising Federation (AAF)
  • International Council of Nurses
  • Public Relations and Communications Professionals Group
  • Women in Communications (WIC)

Certifications

  • CompTIA Network+
  • Data-Driven PR and Communications Certificate - Tableau, 2020
  • Influencer Marketing Strategy Certification - QuickBooks
  • Certificate in Crisis Communications, Brightline - 2017
  • Project Management for Public Relations Professionals – Cedar Works, 2019
  • HubSpot Content Marketing Certification
  • Certificate in Corporate Communications and Crisis Management Ironclad Systems
  • Writing for Public Relations and Corporate Communications Lakeside Partners, 2016
  • Certified Public Relations Specialist (CPRS)
  • International Public Relations Certification (IPR)

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