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Skills

  • First Aid/CPR
  • Client communication
  • Market Analysis
  • Business development support
  • Campaign management
  • PeopleSoft
  • Crisis Communication and Management
  • Operational improvement
  • Team building
  • Conversion Rate Optimization (CRO)

Work Experiences

  • Advised product development teams on how to improve products based on customer feedback.
  • Built a customer loyalty reward program.
  • Sold and distributed over $11 worth of QuickBooks.
  • Built collaborative relationships with PR teams.
  • Devised and implemented favorable pricing structures that balanced the firm's goals with those of the customers.
  • Built a customer loyalty reward program that saw retention rates increase by 26% in just 17 quarters.
  • Achieved 14% accuracy across several product lines.
  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
  • Oversaw marketing projects from conception to completion, including conceptual planning, schedule management, and final execution.
  • Boosted influencer outreach.

Summaries

  • Costs were consistently reduced while profits were increased.
  • Expert at keeping track of trends and seizing new opportunities.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the framework business.
  • Achieved 42% extra revenue.
  • Adapted campaigns based on real-time data.
  • Marketing Manager with a track record of developing marketing strategies and leading successful product launches, promotions, and development.
  • Achieved a 59% reduction in CPA.
  • Strengths in vendor management and quality assurance backed up by Miscellaneous training.
  • Professional with experience in brand management and social media engagement who is results-oriented and collaborative.
  • Achieved 22% attendance growth.

Accomplishments

  • Redesigned outdated project workflow, improving internal communication and achieving a 25% reduction in turnaround time for marketing deliverables.
  • Analyzed monthly wider market trends influencing consumer behavior, directly contributing to a refined go-to-market strategy that exceeded annual product targets by 66%.
  • Documented and resolved system which led to process.
  • Supported product launch of Jira with a 360° marketing strategy, resulting in 18 sales within the first two years.
  • Successfully developed and maintained collaboration with external partners to amplify content distribution, resulting in a 31% growth in referral traffic.
  • Planned, developed, and launched a multi-channel influencer marketing campaign, growing social media impressions by 85% on platforms such as Asana and Salesforce.
  • Enhanced email retargeting campaigns with personalized messaging, leading to a 70% conversion boost from lapsed customers over two years.
  • Introduced an automated email workflow campaign, improving lead nurturing processes and achieving a 46% increase in potential customer engagement.
  • Revamped content publication strategy to streamline SEO efforts, which improved keyword rankings for program and drove 23% higher organic search traffic.
  • Institutionalized best practices for time management and vendor coordination, delivering more consistent project outputs and reducing budget overages by 30%.

Affiliations

  • Digital Analytics Association (DAA)
  • Event Marketing Society (EMS)
  • Professional Marketing Association of Chicago
  • Project Management Institute (PMI) – Marketing Team Lead
  • Social Media Marketing Association (SMMA)
  • Project Management Institute
  • Young Professionals Network – Marketing and Communications Division
  • Certified Digital Marketing Specialist (CDMS) via Ironclad Systems
  • The Society for Marketing Professional Services (SMPS)
  • Professional Association for Customer Engagement (PACE)

Certifications

  • Market Research and Consumer Behavior – IE University on Coursera
  • Google Analytics Individual Qualification (GAIQ)
  • Microsoft Certified Systems Engineer (MCSE)
  • LinkedIn Marketing Solutions Fundamentals Certification
  • Facebook Blueprint Certification
  • CompTIA Security+
  • Integrated Marketing Communications (IMC) Certification
  • Apple Certified Associate (ACA)
  • SHRM Certified Professional (SHRM-CP)
  • Facebook Certified Media Planning Professional

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