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Skills

  • Business operations
  • Method equipment
  • Supervision
  • Client communication
  • Organization
  • Communications
  • PeopleSoft
  • Team building
  • Audience segmentation for personalized marketing
  • Cross-functional team leadership

Work Experiences

  • Increased brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Orchestrated method and procedure advertising campaigns to drive marketing efforts.
  • Devised and implemented favorable pricing structures that balanced the firm's goals with those of the customers.
  • Achieved results within 15 months for Summit Group.
  • Developed, implemented, and improved business development strategies based on company objectives, product specifications, market data, and budget constraints.
  • Planned and executed events and marketing programs that resulted in 7 times the number of qualified leads that were expected.
  • Implemented optimal sales strategies for the Chicago market in order to meet commercial objectives.
  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.
  • Achieved a 25% increase in user acquisition.
  • Achieved up to 41% year-over-year growth in key performance metrics such as CTR and CPC for multiple client accounts.

Summaries

  • Achieved 84% lower CPA.
  • Achieved a 47% increase in campaign efficiency.
  • Achieved a 15% reduction in CPC.
  • Achieved President's Club.
  • Dedicated team leader with experience analyzing market trends and customer needs in order to create targeted marketing campaigns.
  • With creative and proactive approaches, I've managed all stages of campaigns, deepened partnerships, and increased sales.
  • Prepared to bring 14+ years of progressive experience to a challenging position where I can have a long-term impact on the company's and customers' success.
  • SEO content creation, social media audience engagement, and brand management are all skills I have.
  • Achieved results within 5 months.
  • Market research, plan optimization, and viral content creation are all areas of expertise.

Accomplishments

  • Reviewed and adjusted marketing automation workflows, resulting in a 23% boost in qualified leads generated through email campaigns.
  • Negotiated pricing with third-party ad platforms, saving 2 in annual media spend while maintaining campaign reach.
  • Worked alongside data analytics teams to develop customer segmentation strategies, leading to more personalized campaigns and a 19% increase in customer lifetime value.
  • Advised clients on social media advertising best practices, resulting in engagement growth of 33% across multiple platforms.
  • Reduced cost-per-click by 22% during a company-wide paid social media initiative by optimizing ad targeting and creative formats.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Collaborated with external creative agencies to develop rich media ad units, increasing campaign engagement rates by 56%.
  • Championed a content repurposing initiative that extended the lifespan of marketing collateral, saving 2 hours in content production each quarter.
  • Developed a dashboard for real-time campaign monitoring, contributing to a 34% increase in client accountability and reporting transparency.
  • Optimized PPC bids and targeting strategies to lower customer acquisition costs by 51% while maintaining lead quality.

Affiliations

  • International Association of Administrative Professionals
  • Certified Specialist in Digital Marketing Strategy 2015
  • Jaycees
  • HubSpot Academy Certified Professional CPA
  • Interactive Media Awards (IMA)
  • Project Management Institute
  • Digital Marketing Institute – Certified Digital Marketing Professional (2016)
  • Toastmasters
  • Association for Supply Chain Management (APICS)
  • National Association of Social Workers

Certifications

  • Twitter Flight School Certification
  • CompTIA Security+
  • SEMrush SEO Toolkit Exam
  • SHRM Senior Certified Professional (SHRM-SCP)
  • ServSafe
  • Certified Public Accountant (CPA)
  • Google Measurement Certification
  • Hootsuite Social Marketing Certification
  • Certified Public Accountant
  • Sprout Social Agency Partner Certification

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