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Skills

  • Client communication
  • Cross-Cultural Marketing Strategy
  • Organization
  • Budgets
  • Regulatory compliance
  • Content Marketing for International Audiences
  • Team building
  • Consumer behavior analysis
  • Product development
  • PeopleSoft

Work Experiences

  • Increased ServiceNow sales and brand exposure by developing new packaging, collateral, and sales materials, as well as optimizing target audience reach.
  • Created innovative and targeted collateral to support overall branding objectives.
  • Achieved results across 17 markets.
  • Collaborated with marketing teams to create, deploy, and optimize effective campaigns for Miscellaneous clients.
  • Worked with senior sales, engineering, and other business development executives to develop vertical market best practices marketing initiatives and media positioning.
  • Assisted in creating promotional content.
  • Oversaw the launch of 8 new products in order to increase market share and generate revenue of $6.
  • Adapted videos for 8 non-English speaking markets.
  • Increased brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Analyzed consumer behavior across 15 regions using KPIs to improve personalized advertising efforts, leading to a $7 ROI within 5 months.

Summaries

  • Marketing Manager with a track record of developing marketing strategies and leading successful product launches, promotions, and development.
  • Market research, plan optimization, and viral content creation are all areas of expertise.
  • With exceptional Miscellaneous expertise and top-notch communication abilities, highly skilled in forecasting, project management, and strategic planning.
  • Achieved up to a 78% increase in email open rates in the Southeast.
  • International Marketing Intern with 9 years of successful stakeholder engagement and project management experience.
  • Leader who is articulate and driven, as well as having a high level of energy and an engaging personality.
  • Within Miscellaneous, senior International Marketing Intern and outstanding performer in client relations and strategic planning.
  • Applied effective communication skills to draft press releases.
  • Clear understanding of stakeholder engagement and project management as well as vendor management training.
  • Expert at keeping track of trends and seizing new opportunities.

Accomplishments

  • Conducted post-campaign reporting and ROI analysis for international social media efforts, establishing benchmarks that improved subsequent campaign efficiency by 81%.
  • Optimized global eCommerce performance using Google Ads, Display Network, and Video Campaigns, driving a 50% year-on-year increase in new users.
  • Assisted in the creation of localized translation and modification of marketing materials, improving product fit and customer response in 7 key markets.
  • Analyzed consumer behavior and trends in Seattle markets, driving product modifications that increased sales by 81% globally.
  • Conducted competitive analysis in the Southeast and identified key opportunities, helping to reposition the brand's strategies and increase revenue by 40%.
  • Collaborated with regional marketing teams to adjust annual ad spend distribution, targeting high-potential growth areas and increasing ROI by 24%.
  • Worked closely with external agencies to craft creative assets for global campaigns, leading to increased brand visibility and an uplift in engagement by 53%.
  • Coordinated with in-house design and product teams to create culturally-relevant content, improving international product launches and customer engagement by 64%.
  • Collaborated with team of 18 in the development of program.
  • Implemented lead nurturing strategies, resulting in a 64% increase in overall lead conversion rate by utilizing targeted email marketing sequences.

Affiliations

  • Project Management Institute (PMI)
  • Google Analytics Certification Program
  • Freemason
  • American Medical Informatics Association
  • International Advertising Association
  • Social Media Club
  • Certified Digital Marketing Professional (CDMP) by the Digital Marketing Institute
  • Young Professionals in Foreign Policy (YPFP)
  • HubSpot Academy Content Marketing Certification
  • Global Marketing Competition Participant 2023

Certifications

  • CompTIA A+ Technician
  • Customer Segmentation and RFM Analysis – program
  • Apple Certified Associate (ACA)
  • Microsoft Certified Systems Engineer (MCSE)
  • First Aid/CPR Certified
  • CIM (Chartered Institute of Marketing) Level 4 Certificate in Professional Marketing
  • Salesforce
  • Advertising Sales and International Campaigns Certification – Lakeside Partners
  • Certified Business Analysis Professional (CBAP)
  • Coursera International Marketing Specialization – category

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