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Skills

  • Market Positioning
  • A/B and multivariate testing
  • Business operations
  • Audience segmentation techniques
  • First Aid/CPR
  • Data-driven decision making
  • Customer service
  • Brand development
  • Staff management
  • Advanced Excel for data analysis

Work Experiences

  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
  • Implemented marketing strategies that resulted in a customer base growth of 14%.
  • Boosted customer interactions by 79%.
  • Implemented optimal sales strategies for the Chicago market in order to meet commercial objectives.
  • Orchestrated standard and framework advertising campaigns to drive marketing efforts.
  • Created, implemented, and improved national marketing initiatives to increase method product awareness and sales.
  • Planned and implemented innovative strategies to meet goals and increase long-term profitability.
  • Achieved Outstanding Service Award.
  • Built a comprehensive analytics reporting dashboard in Asana, delivering insights and data that improved campaign efficiency and reduced waste by 53%.
  • Compiled product, market, and customer data to forecast accurate sales and profit projections.

Summaries

  • Excited to bring my data analysis experience to my new position.
  • Achieved a 28% improvement in ROI.
  • Professional with experience in brand management and social media engagement who is results-oriented and collaborative.
  • Market research, plan optimization, and viral content creation are all areas of expertise.
  • Prepared to bring 2+ years of progressive experience to a challenging position where I can have a long-term impact on the company's and customers' success.
  • Costs were consistently reduced while profits were increased.
  • Boosted conversion rates and long-term growth.
  • Achieved a 41% increase in open rates.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Achieved 20% growth in engagement.

Accomplishments

  • Collaborated with IT and design teams to optimize UX/UI across the company’s digital properties, resulting in 73% greater engagement.
  • Spearheaded the integration of new marketing automation tools, improving lead tracking accuracy and increasing conversion rates by 80%.
  • Coordinated with the product team on the launch and marketing for QuickBooks, resulting in 2 in new revenue and Excellence Award.
  • Generated 8 in new annual revenue through the redesign of the customer lead funnel, from landing page to sale.
  • Documented and resolved initiative which led to process.
  • Established strategic partnerships with advertising agencies, resulting in campaigns that contributed to a 68% growth in B2B leads.
  • Created and implemented a brand positioning strategy that drove customer loyalty, increasing retention by 30%.
  • Analyzed and identified top-performing keywords, resulting in a 73% boost in paid advertising performance within 18 months.
  • Developed dashboards and reporting tools for digital marketing metrics, streamlining the analysis process and reducing reporting turnaround time by 12 hours.
  • Managed a digital marketing budget of $11, delivering campaigns that exceeded monthly KPIs while remaining under budget by 28%.

Affiliations

  • Digital Marketing Institute - Certified Professional Membership
  • National Association of Social Workers
  • Interactive Advertising Bureau (IAB) - Digital Media and Marketing Learning Alliance
  • Lions Club
  • International Council of Nurses
  • Freemason
  • Search Engine Marketing Professionals Organization (SEMPO)
  • Certified Customer Acquisition Specialist (DigitalMarketer)
  • Society of Women Engineers
  • Project Management Institute

Certifications

  • Advanced Search Engine Optimization by LinkedIn Learning
  • Certified Business Analysis Professional (CBAP)
  • First Aid/CPR Certified
  • Bing Ads Accredited Professional
  • Agile Marketing Practitioner Certification
  • Certified Customer Experience Professional (CCXP)
  • Apple Certified Associate (ACA)
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Google Digital Garage Certification in Online Marketing
  • Certified Social Network Strategist (CSNS) by Northwind

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