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Skills

  • Vendor Compliance and Risk Management
  • E-commerce Campaign Management
  • Inventory management and optimization
  • Cross-functional team leadership
  • Data-driven decision making
  • JIT Inventory Practices
  • Search Engine Marketing (SEM) Campaigns
  • Forecasting model development
  • Predictive Analytics for Procurement
  • Logistics Workflow Automation

Work Experiences

  • Achieved improvement over 14 quarters.
  • Achieved results within 6 months.
  • Crafted targeted digital ad campaigns supporting new product launches, increasing engagement rates by 52% within 6 months.
  • Analyzed supplier market conditions and shifted to a more competitive local vendor strategy, saving 75% on transportation expenses.
  • Created and maintained relationships with logistics providers.
  • Contributed to a 55% increase in brand awareness.
  • Achieved a 79% increase in conversions.
  • Collaborated with marketing and sales teams.
  • Created and maintained relationships with logistics providers to improve shipping efficiency, reducing transportation costs by 52% and improving delivery times to Boston.
  • Accomplished results within the first 4 months.

Summaries

  • Achieved successful product launch capturing 14% market penetration in 2019.
  • Developed digital adverts driving a 77% increase in ROI.
  • Drove $5 in cost reductions.
  • Delivered campaigns boosting Adobe Creative Suite sales by 84%.
  • Collaborated cross-functionally in digital marketing.
  • Achieved $7 in savings.
  • Delivered 8 in savings.
  • Achieved a 85% increase in product sales.
  • Digital marketing specialist with procurement logistics background, known for blending traditional supply chain tactics with cutting-edge marketing techniques. Reduced inventory costs by 69% while targeting customers led to 53% higher conversions.
  • Achieved $6 in attributed advertising sales.

Accomplishments

  • Redesigned email marketing tactics aimed at procurement professionals, increasing open rates by 46% in a 6 months campaign period.
  • Led team efforts to optimize paid search advertising for digital marketing campaigns, resulting in a 80% increase in ROI.
  • Partnered with key stakeholders to enhance procurement workflows, resulting in a 82% reduction in vendor approval time.
  • Orchestrated logistics activities for global vendors, reducing product delivery lead times by 12 days with no additional cost increases.
  • Automated demand forecasting for product replenishment, which improved order accuracy by 55% and reduced stockouts by 74% in 2018.
  • Negotiated long-term contracts with top-tier suppliers, cutting annual procurement costs by $13 while improving service level agreements by 31%.
  • Improved supplier relationship management tools to automate contract renewals, resulting in 33% improvements in supply chain reliability.
  • Facilitated cross-functional digital marketing campaigns for e-commerce platforms, achieving a 66% boost in user engagement within the past year.
  • Drove cost reductions through strategic supplier sourcing, leading to savings of $10 without compromising on quality standards.
  • Established performance dashboards that allowed department leaders to track supply chain KPIs, resulting in transparency improvements of 19%.

Affiliations

  • Engaged in the Direct Marketing Association (DMA) to further specialize in targeted campaign management for B2C and B2B industries.
  • Member of the National Association of Purchasing Management (NAPM), leveraging best practices in modern procurement approaches to drive efficiency in supply chain operations.
  • Practical learning engagement with the North American Logistics Federation (NALF), focusing on reducing lead times via enhanced digital procurement workflows.
  • Partnered with Green Supply Chain Forum for advancements in sustainability initiatives within procurement processes and logistics.
  • Active member of the Content Marketing Association (CMA), focusing on integrating content-driven strategies into digital marketing campaigns.
  • Member of the International Society for Logistics (SOLE) with a focus on innovative logistics technologies and practices, 2019.
  • Joined the Growth Marketing Conference Community, exploring innovative growth tactics that link digital strategies with procurement operations.
  • Regular contributor to the National Retail Federation (NRF), sharing insights on e-commerce supply chain trends and procurement methodologies.
  • Member of the Global Trade Professionals Alliance (GTPA), particularly focused on international sourcing and supply chain optimization.
  • Affiliated with the Association of Strategic Sourcing (ASS) to stay current on developments in strategic sourcing and vendor management.

Certifications

  • Amazon Advertising Certification – framework
  • Certified Supply Chain Security Professional – Northwind
  • Google Tag Manager Certification – process
  • HubSpot Content Marketing Certification - HubSpot Academy
  • Certified Digital Procurement Specialist – Northwind
  • Project Management Professional (PMP) – Project Management Institute (PMI)
  • Microsoft Dynamics 365 Supply Chain Management Certification – Asana
  • Social Media Marketing Professional Certificate – framework
  • Certified eCommerce Specialist – system
  • Market Analysis Certification – Northwind

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