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Skills

  • Organization
  • Brand visibility enhancement
  • Supervision
  • Relationship development
  • Initiative equipment
  • Brand rebranding strategy
  • Product development
  • Operational improvement
  • Customer service
  • Campaign management

Work Experiences

  • Boosted click-through rates by 15%.
  • Created innovative and targeted collateral to support overall branding objectives.
  • Collaborated with framework on a co-branded partnership.
  • Analyzed competitor insights.
  • Increased brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Boosted brand visibility by 58% in Raleigh.
  • Advised product development teams on how to improve products based on customer feedback.
  • Boosted ROI on marketing spend by 85% through meticulous audience targeting, data-driven campaign analysis, and optimizing ad spend allocation.
  • Analyzed weekly and monthly marketing data.
  • Sold and distributed over $9 worth of Adobe Creative Suite.

Summaries

  • Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
  • Achieved a 37% growth in market share.
  • Deputy Manager of Marketing is a multi-talented Deputy Manager of Marketing who is consistently rewarded for planning and operational improvements.
  • Achieved 52% improved reporting.
  • Accomplished Deputy Manager of Marketing.
  • Adaptable leader with proven success in executing marketing programs globally, increasing brand awareness by 29% despite regional challenges.
  • Innovative marketing leader with 2+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.
  • Achieved a 76% boost in customer loyalty.
  • Adaptable leader with proven success in marketing.
  • Achieved quota targets.

Accomplishments

  • Implemented A/B testing strategies that reduced cost-per-click (CPC) by 60% and improved ad engagement rates.
  • Devised a customer segmentation model that enhanced targeted marketing efforts, contributing to a 27% rise in qualified leads.
  • Reduced bounce rate by 48% through UX focused redesign and optimized internal linking strategy, improving site performance.
  • Revamped product pricing strategies and discounts promotions, resulting in a 84% boost in overall profit margins.
  • Optimized budget allocation for digital advertising, achieving a 38% improvement in return on ad spend (ROAS).
  • Developed a cross-functional marketing plan that drove customer acquisition growth by 42%, outperforming KPIs for process.
  • Introduced influencer marketing campaigns, growing social media reach and engagement by 34% in the first 11 months.
  • Demonstrated superior negotiation skills, securing 9 in sponsorship deals for the annual program, exceeding goals by 64%.
  • Led a comprehensive digital transformation strategy, resulting in a 70% uplift in website traffic within 3 months.
  • Trained and mentored a team of 5, improving collective team performance by 70% and facilitating career development.

Affiliations

  • Affiliate Marketing Network (AMN)
  • Certified Agile Marketing Specialist
  • Women in Marketing Network
  • Business Marketing Association (BMA)
  • Global Digital Marketing Community
  • LinkedIn Learning – Marketing Strategy & Planning Certification
  • Association for Computing Machinery
  • International Association of Administrative Professionals
  • Content Marketing Institute Membership
  • Certified Google Ads Professional Network

Certifications

  • Certified Brand Manager (CBM) by the Association of International Product Marketing and Management
  • Google Shopping Ads Certification
  • Salesforce Marketing Cloud Email Specialist Certification
  • Certified Digital Marketing Specialist in Social Media from process
  • Certified Professional Marketer (CPM) - Asia from Harbor & Co.
  • Certified Public Accountant
  • Google Search Ads Certification
  • CompTIA Security+
  • Google Certified Professional Cloud Architect
  • Facebook Certified Digital Marketing Associate

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