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Skills

  • Website optimization
  • Conversion optimization
  • Agile workflow processes
  • Web user interfaces
  • Design patterns and principles
  • Budgets
  • Problem resolution
  • Organization
  • First Aid/CPR
  • Team Leadership

Work Experiences

  • Aimed at upskilling a team of 9 junior writers.
  • Increased web traffic by improving navigation, launched, and optimized.
  • Used initiative technology to optimize and repair the corporate website.
  • Used a variety of technologies, including Jira to make code repairs and optimize the corporate website.
  • Achieved results within 17 months.
  • Boosted monthly blog traffic by 26%.
  • Used HTML and CSS to create the site's layout and user interface.
  • Collaborated with in-house web designers to create a sleek and innovative UI design.
  • Designed and built optimized landing pages in HTML and CSS, including Adobe Creative Suite integration and cross-browser compatibility to support marketing.
  • Composed high-converting product copy.

Summaries

  • Compatibility goals are met and exceeded while meeting and exceeding customer expectations.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Achieved a bounce rate reduction of 61%.
  • Achieved Outstanding Service Award recognition.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • To maximize online presence, demonstrated talent in front-end and back-end web development is required.
  • Achieved social media follower growth of 49%.
  • Costs were consistently reduced while profits were increased.
  • Customer satisfaction is maintained through effective customer service.

Accomplishments

  • Optimized content processes across Tableau and Asana, reducing production time by 80% for 5 simultaneous projects.
  • Documented and resolved standard which led to system.
  • Produced interactive learning content that improved internal training scores by 81% using Workday.
  • Authored and implemented a style guide that ensured consistent output across editorial teams, reducing content revisions by 36%.
  • Created high-impact stories through digital content, improving customer engagement by leveraging storytelling principles across multiple platforms.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Created multi-language content for international markets, improving localization and increasing overseas sales by 50% in Denver.
  • Managed a content repurposing project that increased asset longevity by 50%, contributing to a 67% cost-saving.
  • Developed a comprehensive tone-of-voice guide that improved consistency across Jira campaigns, increasing brand trust rating by 43%.
  • Implemented SEO strategies that led to a 55% improvement in organic search visibility for client blogs.

Affiliations

  • American Marketing Association
  • International Association of Administrative Professionals
  • Content Strategy Alliance Board Member
  • Creative Circle Insiders Program Participant
  • Affiliate Member, Corporate Communications Experts (CCE)
  • International Association of Business Communicators (IABC) - Member
  • Google Analytics Certified User since 2024
  • Toastmasters
  • Social Media Association (SMA) Member
  • Global Content Development Alliance (GCDA) Membership

Certifications

  • CompTIA A+ Technician
  • Cisco Certified Network Associate (CCNA)
  • CompTIA Security+
  • Certified E-Learning Professional (CELP) Brightline, 2023
  • Certified Social Media Marketing (CSMM) Cedar Works, 2019
  • Professional Certified Marketer (PCM) Content Marketing by American Marketing Association 2016
  • Certified E-Commerce Specialist - Summit Group 2018
  • Google Ads Video Certification Beacon Labs, 2020
  • Certified Marketing Executive (CME) - Brightline, 2021
  • User Experience (UX) Design Certification Vantage 2023

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