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Skills

  • Business operations
  • Lead Generation Strategy
  • Ad relevance and engagement metrics
  • Cost-Per-Click (CPC) Reduction
  • Team building
  • Relationship development
  • Keyword research and analysis
  • Ad development
  • Standard equipment
  • Client needs assessment

Work Experiences

  • Saved $12 by putting in place cost-cutting measures that addressed long-standing issues.
  • Analyzed data to identify emerging SEM trends.
  • Aligned organic and paid search strategies.
  • Achieved revenue growth for Summit Group.
  • Was in charge of resolving disagreements and negotiating mutually beneficial agreements between parties.
  • Pushed for operational changes that resulted in cost savings and higher profit margins.
  • Achieved Innovation Award as part of a team.
  • Oversaw the delivery of category project by program team, which resulted in initiative.
  • Solved initiative issues, improved operations, and provided excellent customer service.
  • Collaborated with designers to create visually compelling ads.

Summaries

  • Successful SEO approaches have proven skills in increasing customer engagement and business visibility in online searches.
  • Analyzed emerging SEM trends.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Analyzed competitor behavior.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the category business.
  • Achieved 15% year-over-year growth for major clients.
  • Achieved results during 18 months.
  • Achieved consistent budget optimization.
  • Anticipated the next trend.
  • Search Engine Marketing Strategist with 17 years of successful risk assessment and stakeholder engagement experience.

Accomplishments

  • Managed 17 SEM accounts for top-tier clients, consistently hitting or exceeding targets for clicks, leads, and revenue.
  • Executed SEM growth strategies that contributed to a 60% increase in overall revenue within one year, keeping CAC below target.
  • Identified and scaled performing keywords across multiple campaigns, achieving 74% higher traffic compared to 6 months.
  • Collaborated with team of 16 in the development of initiative.
  • Scouted untapped high-ROI keywords through advanced analytics, boosting campaign efficiency by 32%.
  • Documented and resolved framework which led to program.
  • Led cross-functional teams to integrate SEO and SEM strategies, driving 64% more qualified leads through paid search funnel.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Developed and executed SEM campaigns, resulting in a 37% revenue growth across Atlanta within the past year.
  • Provided comprehensive competitor SEM analysis, resulting in 42% improvement in market positioning within Miscellaneous.

Affiliations

  • Affiliate Member of Interactive Advertising Bureau (IAB)
  • American Society of Safety Professionals
  • Affiliate of Digital Marketing Institute (DMI)
  • Affiliate of the American Academy of Advertising (AAA)
  • Member of Search Engine Marketing Professional Organization (SEMPO)
  • Affiliate of Global SEM Professionals Network
  • Attendee of Search Marketing Expo Conference 2016
  • International Council of Nurses
  • Member of the Digital Advertising Alliance (DAA)
  • Jaycees

Certifications

  • Adobe Analytics Architect Certification
  • Google Shopping Ads Certification
  • HubSpot Content Marketing Certification
  • Cisco Certified Internetwork Expert (CCIE)
  • First Aid/CPR Certified
  • Digital Sales Certification by Google
  • SEMRush SEO Fundamentals Exam
  • CompTIA A+ Technician
  • Technical SEO Certification by SEMrush
  • Certified Public Accountant (CPA)

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