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Skills

  • Audience Segmentation and Targeting
  • Keyword research and analysis
  • Competitive analysis
  • Custom Audience Creation
  • Landing page A/B testing
  • Google Ad Scripts Implementation
  • Conversion Rate Optimization (CRO)
  • Copywriting for SEM campaigns
  • Integration with SEO strategies
  • Keyword optimization

Work Experiences

  • Achieved results for one year campaign.
  • Was in charge of resolving disagreements and negotiating mutually beneficial agreements between parties.
  • Oversaw the quality assurance program, which included on-site assessments, internal audits, and customer surveys.
  • Collaborated with designers to create visually compelling ads that boosted landing page conversion rate by 51% for the past year campaign.
  • Achieved results in under one year.
  • Achieved a cumulative uplift of 47% in total site traffic.
  • Achieved results during one year.
  • Captured 19% more market share for a Asana launch by implementing a hybrid SEO/SEM strategy.
  • Accomplished results in the first 18 months.
  • Adjusted ad spend dynamically.

Summaries

  • Adept at collaborating with external agencies to diversify ad spend across platforms, realizing 42% ROI improvement on top-tier campaigns.
  • Analytical Search Engine Marketing professional.
  • Achieved 81% more conversions.
  • Award-winning SEM Strategist.
  • Combined SEM and SEO efforts.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the category business.
  • Analytical Search Engine Marketing professional with a strong command of Google Ads tools and advanced bidding techniques, recognized for increasing ROAS to 24%
  • Advanced bidding techniques.
  • Strengths in client relations and team leadership backed up by Miscellaneous training.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.

Accomplishments

  • Contributed to Ironclad Systems's SEM strategy and helped increase brand visibility by 62% in high-growth markets like Seattle.
  • Documented and resolved framework which led to program.
  • Leveraged scripting solutions to automate SEM campaign performance updates, reducing manual errors and increasing efficiency by 70%.
  • Utilized audience segmentation and retargeting strategies to lower bounce rates by 31% and improve post-click user engagement.
  • Developed and executed SEM campaigns, resulting in a 37% revenue growth across Atlanta within the past year.
  • Collaborated with developers to ensure website was optimized for SEO, leading to 71% more organic traffic and improved SEM quality scores.
  • Built geo-targeted search campaigns, enabling successful penetration into Portland markets and an average order value growth of $7.
  • Generated and presented performance reports using Google Analytics that led upper management to allocate 32% additional SEM budget.
  • Restructured an underperforming SEM account, resulting in a 59% increase in conversion rates and a 65% decrease in cost per conversion.
  • Collaborated with team of 16 in the development of initiative.

Affiliations

  • Affiliate Member of Interactive Advertising Bureau (IAB)
  • Affiliate of Performance Marketing Association (PMA)
  • Attendee of Search Marketing Expo Conference 2016
  • Society of Human Resource Management
  • Association for Computing Machinery
  • Lions Club
  • Google Tag Manager Certified Expert 2017
  • Affiliate of the American Academy of Advertising (AAA)
  • Member of SEMrush Academy
  • Association of Information Technology Professionals

Certifications

  • Google Tag Manager Fundamentals Certification
  • Certified Social Media Marketing Professional by Lakeside Partners
  • Digital Marketing Strategies Certification by Meridian
  • Google Mobile Sites Certification
  • Project Management Professional (PMP)
  • SEMRush SEO Fundamentals Exam
  • Adobe Analytics Architect Certification
  • Bing Ads Accredited Professional
  • CompTIA A+ Technician
  • Google Ads Search Certification

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