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Skills

  • Vendor relationship management
  • Invoice generation
  • Conflict resolution and problem-solving
  • Post-sales support
  • Marketing familiarity
  • Project organization
  • Hospitality industry knowledge
  • Miscellaneous knowledge
  • Client referral program design
  • Catering Sales Strategy Development

Work Experiences

  • Exceeded sales goals using consultative sales skills and effectively explaining programs and services to generate interest.
  • Used consultative sales techniques to generate revenue and exceed sales targets.
  • Made recommendations to customers in order to increase the effectiveness of the brand and the benefits of the product.
  • Forecasted sales for various accounts and managed inventory to ensure that each location had enough products.
  • By maintaining thorough and current knowledge of all products, competitive offerings, and market developments, I was able to capitalize on growth and expand opportunities.
  • Encouraged customers to have memorable shopping experiences, which resulted in higher customer retention and loyalty.
  • Established and serviced 17 accounts in my assigned territory.
  • Increased repeat business by 17% by providing superior customer service.
  • Met sales targets, increasing revenue for top accounts by 18% in one year and growing my personal sales portfolio by 14 new accounts.
  • Increased the reach of my branding initiatives by coordinating annual events.

Summaries

  • Individual who is enthusiastic and capable of working in both a team and independently.
  • Strategic thinker with expertise in budget management.
  • Client relations Committed to identifying and leveraging opportunities for growth, with a proven ability to build effective teams.
  • Motivating leader who has built and managed procedure teams in the past.
  • Program and procedure have a proven track record.
  • With a team-oriented mentality, highly organized, proactive, and punctual.
  • Gifted communicator with a keen understanding of client needs and sales tactics.
  • Customer-focused, strategic-thinking sales professional with over 18 years of experience cultivating partnerships, retaining top accounts, and expanding profit channels.
  • Outside sales experience with a track record of managing and growing customer relationships in order to expand customer base.
  • Expert in system with a strong aptitude for improved and implemented.

Accomplishments

  • Reduced food waste by 34% through diligent inventory monitoring and improved event planning, contributing to budget savings of over $8 annually.
  • Managed a portfolio of over 6 corporate catering accounts, cultivating relationships and tailoring services to meet their evolving needs.
  • Developed menu pricing strategies in collaboration with the culinary team, optimizing price points that significantly boosted average order values by $13 per event.
  • Forecasted incoming revenue and managed budgets for events over $11, ensuring profit margins were achieved while maintaining premium service standards.
  • Successfully developed a sales strategy that led to a 76% increase in repeat business from corporate event clients, contributing to year-over-year revenue growth.
  • Expanded the company’s service footprint by building relationships with key decision-makers in Atlanta, resulting in a 43% market share increase within several months.
  • Monitored staff compliance with food safety protocols during events, resulting in 11 consecutive health inspections passing without violations.
  • Introduced new seasonal and specialty packages that boosted customer interest, leading to a 17% increase in event bookings during 18 months.
  • Negotiated contracts with high-end clients, securing repeat business and establishing a referral network that resulted in 45% new lead generation.
  • Leveraged client feedback to introduce innovative menu items that distinguished our catering options from competitors, resulting in $13 in additional sales income within several months.

Affiliations

  • Involved in monthly discussions organized by the Society of Hospitality & Foodservice Management (SHFM) to keep up with industry benchmarks.
  • Engaged member of Meeting Professionals International (MPI), leveraging membership for corporate event planning and catering insight.
  • Active member of the International Live Events Association (ILEA), contributing to collaborative event planning discussions and trends analysis.
  • Certification in Advanced Catering Management from the Hospitality Management Academy (HMA), mastering corporate client acquisition techniques.
  • Consistently participate in panels hosted by the Event Caterers Guild (ECG) discussing emerging industry trends and customer acquisition.
  • Attendee at the Catering Sales Symposium, learning advanced lead generation tactics and client conversion strategies.
  • Active member of the Catering Management Council where I contributed to industry-level discussions on profit margin optimization.
  • Member of the Event Catering Professionals of America (ECPA), participating in forums focused on custom menu collaborations and client-specific tailoring.
  • Member of the Sales Lead Generation Roundtable where sales professionals from event-focused industries exchange tactics on automation and CRM.
  • Member of the National Association for Catering and Events (NACE) since 2019, participating in regular professional development workshops.

Certifications

  • Financial Planning for Event Managers Certificate - Lakeside Partners
  • Certified Hospitality Sales Professional (CHSP) - system
  • Advanced CRM Strategy Certificate - [Salesforce/HubSpot or Vantage]
  • CompTIA Security+
  • Google Certified Professional Cloud Architect
  • Advanced Hospitality Sales Training Course - initiative
  • American Academy of Financial Management (AAFM)
  • Conflict Resolution Certificate - Meridian
  • Certified Business Analysis Professional (CBAP)
  • Salesforce

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