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Skills

  • Budgeting
  • CRM software management (SAP)
  • Data-driven decision making
  • Cross-channel campaign management
  • Promotional materials development
  • Competitive market research
  • Public and media relations
  • First Aid/CPR
  • Customer Segmentation Modeling
  • Product development

Work Experiences

  • Planned and executed events and marketing programs that resulted in 9 times the number of qualified leads that were expected.
  • Oversaw marketing projects from conception to completion, including conceptual planning, schedule management, and final execution.
  • Analyzed SEO strategy.
  • Achieved sales within the first 7 months.
  • Developed insights into marketing campaigns in order to evaluate how well they performed in relation to their objectives.
  • Increased Salesforce sales and brand exposure by developing new packaging, collateral, and sales materials, as well as optimizing target audience reach.
  • Sold and distributed over $17 worth of QuickBooks.
  • Achieved success in 2016.
  • Achieved multiple Top Performer recognitions.
  • Achieved a 7% engagement boost.

Summaries

  • With creative and proactive approaches, I've managed all stages of campaigns, deepened partnerships, and increased sales.
  • Adept at optimizing brand strategies.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Achieved results across key platforms in 2024.
  • Achieved results within 6 months.
  • Adept at managing targeted campaigns.
  • Achieved 10% customer acquisition growth.
  • Leader who is articulate and driven, as well as having a high level of energy and an engaging personality.
  • Within Miscellaneous, senior Marketing Services Officer and outstanding performer in quality assurance and budget management.

Accomplishments

  • Moderated keynote panel discussions for industry webinars that resulted in 17 total views and 70% audience engagement.
  • Utilized advanced SEO techniques to improve organic search rankings, moving Asana to the first page of Google for 10 high-target keywords.
  • Created a dynamic customer segmentation strategy that led to $5 in new sales opportunities through targeted digital outreach.
  • Collaborated with team of 17 in the development of framework.
  • Pioneered brand-building strategies through public events, leading to 58% growth in brand awareness across key demographics.
  • Played a key role in building strategic partnerships with system, leading to 16% increase in co-branded event attendees.
  • Led the planning and execution of an omni-channel marketing campaign that delivered 4% ROI and increased brand visibility in system.
  • Conducted market research that influenced the redesign of brand and customer messaging, improving consumer recall by 79%.
  • Executed collaborative campaigns with international partners across 13 regions to localize marketing strategies, producing $17 in global sales.
  • Led post-campaign reports and presented 16 actionable insights to senior management, driving changes for 71% higher engagement in future campaigns.

Affiliations

  • National Association of Social Workers
  • International Association of Administrative Professionals
  • Marketing Research Association (MRA)
  • Association for Computing Machinery
  • Global Association for Marketing at Retail (POPAI)
  • Certified Inbound Marketing Professional (CIMP)
  • Customer Experience Professionals Association (CXPA)
  • Content Marketing Institute
  • Social Media Marketing Society
  • Certified Ecommerce Marketing Specialist (CeMS)

Certifications

  • Certified Corporate Communications Specialist - International Association of Business Communicators (IABC)
  • Project Management Professional (PMP)
  • Lead Generation and Growth Marketing Certificate - Reforge
  • Certified Digital Marketing Professional (CDMP) - General Assembly
  • Customer Journey Mapping Certification - UX Design Institute
  • Google Analytics Individual Qualification (GAIQ)
  • Advanced Google Analytics Course - Google
  • Customer Experience (CX) Certification - Forrester
  • Certified Professional in Social Media Advertising (CPSMA) - National Institute for Social Media (NISM)
  • Video Marketing Mastery Certification by Wistia

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