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Skills

  • AV issue resolution
  • Eco-Friendly Visual Design Solutions
  • Brand Representation Alignment
  • KPI Monitoring & Reporting
  • Project management in retail
  • Project organization
  • Brand consistency management
  • Equipment configuration
  • Process improvement
  • Multi-Store Visual Merchandising Rollouts

Work Experiences

  • Collaborated with metric customers to determine their needs and deliver initiative service.
  • Coordinated large-scale window displays.
  • Saved $17 by putting in place cost-cutting measures that addressed long-standing issues.
  • Created visual displays to enhance product engagement.
  • Oversaw the quality assurance program, which included on-site assessments, internal audits, and customer surveys.
  • Championed the use of customer journey mapping to enhance store layouts, improving average purchase value by 13.
  • Achieved 75% over forecasted sales.
  • Achieved Top Performer for outstanding store design.
  • Had an excellent attendance record and was always on time for work.
  • Deployed AR-powered virtual showrooms.

Summaries

  • Accomplished leader in visual merchandising, recognized for integrating digital signage that generated 10 in additional revenue across 9 stores.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Regional Visual Director with 12 years of successful workflow optimization and process improvement experience.
  • Boosted satisfaction levels by 40%.
  • Adept at identifying and revitalizing underperforming stores, leading to 76% sales improvement over two years.
  • Boosted satisfaction by 54%.
  • Accomplished visual merchandising leader with a proven ability to develop innovative marketing displays that led to 28% growth in product engagement within 6 months.
  • Collaborated with marketing and store managers.
  • Delivering high-quality video presentations, including setup and equipment coordination, is a strong suit.
  • Achieved results across 11 locations.

Accomplishments

  • Won Innovation Award for Best In-Store Presentation 2016, earned through innovative use of technology-driven storytelling in visual setups.
  • Enhanced in-store experience by introducing experiential zones tied to the brand ethos, significantly increasing time spent by 9 minutes on average in high-priority areas.
  • Oversaw digital signage integration into physical stores, creating dynamic and interactive customer experiences, contributing to a 63% increase in dwell time.
  • Partnered with buying and merchandising teams to elevate underperforming product categories via strategic visual placement, leading to a 14% turnaround in sales.
  • Introduced modular display systems that allowed stores in Boston to adapt floor plans quickly, decreasing reset times by 18% during seasonal changeovers.
  • Conducted competitive analysis to benchmark merchandising tactics, introducing new HubSpot-focused displays that contributed to a 75% sales uplift.
  • Designed and executed visual concepts in store windows and displays that earned local industry awards in 2020.
  • Developed a visual merchandising playbook that streamlined processes and reduced setup time by 6 hours/week across 3 stores.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Implemented data-driven visual merchandising guidelines, resulting in 75% growth in overall store performance across the Midwest.

Affiliations

  • Association for Supply Chain Management (APICS)
  • Society of Women Engineers
  • Global Innovators for Store and Retail (GISR)
  • American Marketing Association
  • Association for Computing Machinery
  • American Society of Interior Designers (ASID)
  • Society of Experiential Designers (SEGD)
  • Graphical Designers Association
  • International Council of Shopping Centers (ICSC)
  • Visual Merchandising and Store Design Association (VMSD)

Certifications

  • CompTIA Security+
  • Diploma in Retail Management - Lakeside Partners, 2022
  • Certified Retail Floorplan Designer - Power BI, 2024
  • Salesforce
  • Certified Brand Visual Strategy Professional - Beacon Labs
  • Certification in Fashion & Retail Strategy - category
  • Google Certified Professional Cloud Architect
  • Certified Business Analysis Professional (CBAP)
  • Fashion Institute Professional Merchandising Diploma - Brightline
  • CompTIA A+ Technician

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