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Skills

  • Data-driven decision making
  • Campaign development
  • Communications management
  • Campaign performance forecasting
  • Copywriting expertise
  • Digital marketing
  • SEO proficiency
  • Market Analysis
  • A/B testing and performance iteration
  • Competitor analysis and benchmarking

Work Experiences

  • Used Asana as a social media marketing tool.
  • Capitalized on best posting times.
  • Achieved 58% sales growth over initiative.
  • Achieved 75% engagement growth on Twitter.
  • Bolstered CTR by 60% across all channels.
  • Use social media to organize, describe, and convey information with appropriate clarity and detail based on the audience's experience, background, and comprehension.
  • Achieved real-time engagement spikes of 26%.
  • Was in charge of 3 clients' social media accounts, which I used to generate interest in current and upcoming product and service releases.
  • Adjusted social media tactics.
  • Achieved a 31% uptick in conversions.

Summaries

  • Results-driven marketer with more than 16 years of broad experience executing measurable marketing campaigns for fast-paced Internet businesses.
  • Successful SEO approaches have proven skills in increasing customer engagement and business visibility in online searches.
  • Dedicated to learning, growing, and succeeding in Marketing and Communications.
  • Capable of establishing and enforcing clear standards and protocols in order to achieve consistent, high-quality results.
  • Marketing Director with extensive experience in positioning, pricing, and go-to-market strategies.
  • Having a strong work ethic as well as exceptional writing, editing, and research abilities.
  • Creates and implements effective promotions that are targeted at specific audiences.
  • Account Supervisor with experience managing high-value customer projects efficiently and with care.
  • Ability to devise innovative strategies.
  • Marketing collateral for trade shows, sales meetings, and senior management is created by a creative marketing coordinator.

Accomplishments

  • Successfully increased post reach by 23% by adjusting content schedule based on peak times identified using standard.
  • Created content using Jira that led to a rise in engagement rates by 81% within several months.
  • Launched Facebook and Instagram ads that lowered CPA by 8 while increasing lead generation by 33% in several months.
  • Recipient of the Top Performer Award from the Summit Group in framework.
  • Documented and resolved method which led to system.
  • Implemented SEM and SEO strategies in paid social media efforts, resulting in a 34% increase in click-through rates.
  • Initiated influencer partnerships, significantly increasing product mentions by 39% within the Marketing and Communications sphere.
  • Utilized tools like category to set up an automated posting calendar, eliminating manual input and increasing efficiency by 20%.
  • Led communication team in 2021 at Vantage when it was awarded “Best Place to Work.”
  • Crafted brand-aligned social media content plans that maintained consistency across platforms, boosting brand loyalty by 51%.

Affiliations

  • National Association of Social Workers
  • Google Skillshop – Certified in Google Analytics and Ads
  • Rotary International
  • Certified Social Media Strategist (CSMS)
  • Snapchat Certification – Achieved in 2019
  • Association for Computing Machinery
  • YouTube Creators Academy – Completed Courses in Video Marketing
  • Lions Club
  • American Society of Safety Professionals
  • Hootsuite Professional Certification – Completed in 2016

Certifications

  • If This Then That (IFTTT) - Automation for Social Media
  • Google My Business Certification
  • CompTIA Network+
  • Certified Influencer Marketing Specialist by Cedar Works
  • Project Management Professional (PMP)
  • Cisco Certified Network Associate (CCNA)
  • Certified Content Marketing Specialist - Copyblogger 2015
  • Facebook Certified Digital Marketing Associate
  • Advanced Social Advertising Certificate by Vantage
  • Pinterest Academy Advertising Certification

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