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Skills

  • Advanced layout and design skills
  • Branding
  • Budget management for PR campaigns
  • Earning media placements
  • Event planning
  • Print media expertise
  • Community outreach
  • Adapting messaging to multiple audiences
  • PhotoShop expert
  • Communications management

Work Experiences

  • Avoided major fallout after initiative.
  • Boosted employee advocacy on social media by 60%.
  • Delivered a 58% year-over-year improvement in performance.
  • Coordinated PR efforts.
  • Created sponsored content.
  • Collaborated with marketing and executive teams to develop cohesive messaging, driving a company-wide PR strategy that resulted in President's Club recognition.
  • Collaborated with senior executives.
  • Co-authored thought leadership articles with senior executives, strengthening the organization's voice in the public discussion of risk assessment.
  • Helped Head of Public Relations with cross-departmental presentations like procedure.
  • Method is an example of a media pitch that I created and implemented.

Summaries

  • Excellent market knowledge combined with a well-organized personality and strong critical thinking abilities.
  • Strengths in data analysis and strategic planning backed up by Miscellaneous training.
  • Working with employees, the media, and customers requires diplomacy, amiability, and harmony.
  • Intelligent, tenacious, and committed to maximizing the effectiveness of marketing and system strategies through diversification.
  • Clear understanding of workflow optimization and stakeholder engagement as well as workflow optimization training.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Achieved 64% increase in KPIs for metric in 2024.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the system business.
  • Accomplished PR professional.
  • Achieved 16% more media attention than previous launches.

Accomplishments

  • Led a cross-functional team to secure 10 in earned media through strategic event planning and influencer partnerships.
  • Collaborated with leadership to identify key messages, resulting in the development of press materials quoted by 2 national media outlets.
  • Resolved product issue through consumer testing.
  • Trained and mentored PR teams on media engagement strategies, increasing successful pitch outcomes by 70% over one year.
  • Partnered with the marketing team to align public relations and content strategy, resulting in 9 new client acquisitions.
  • Directed internal communications efforts to ensure consistent company-wide messaging, improving stakeholder trust by 53% over one year.
  • Identified and pitched high-impact stories to media outlets, resulting in 13 published articles and a 44% boost in brand visibility.
  • Collaborated with cross-departmental stakeholders to enhance employee engagement programs, increasing internal PR participation by 69%.
  • Executed multi-platform digital PR campaigns that drove a 41% uplift in engagement in the past year.
  • Implemented influencer partnership campaigns that contributed to 15 new products/services mentions across top-tier publications.

Affiliations

  • Global Alliance for Public Relations and Communication Management
  • International Advertising Association (IAA)
  • Content Marketing Institute (CMI) - Thought Leadership Panel
  • World Communication Forum Association (WCFA)
  • International Association of Administrative Professionals
  • Toastmasters
  • BrandStorytelling - Strategic Narrative Tactics Collective
  • Society of Women Engineers
  • Institute for Public Relations (IPR)
  • Association of Information Technology Professionals

Certifications

  • CompTIA Network+
  • Digital Public Relations Specialist Certificate – system
  • ServSafe
  • Strategic Public Relations Planning Certificate – procedure
  • Strategic Communication Management Professional (SCMP) – framework
  • Certified PR Professional (CPRP) – initiative
  • Certified Public Accountant (CPA)
  • Project Management Professional (PMP)
  • Content Marketing Certification – Workday
  • Certified Digital Marketing Professional (CDMP)

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