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Skills

  • Media relations
  • Internal Communications Leadership
  • Advanced editing and proofreading
  • Adapting messaging to multiple audiences
  • Executive-level presentations
  • Employee engagement and retention
  • Brand Reputation Management
  • Influencer outreach and partnerships
  • Mac and PC proficient
  • Communications development

Work Experiences

  • Built out a robust media training program for 9 executives, ensuring top management was primed for critical press appearances.
  • Achieved $16 in media value.
  • Analyzed share of voice, sentiment, and reach.
  • Created sponsored content.
  • Achieved an additional 54% earned media placements.
  • Attracted 9+ media representatives.
  • Achieved results the past year after launch.
  • Crafted communication protocols.
  • Helped Head of Public Relations with cross-departmental presentations like procedure.
  • Analyzed press coverage summaries to identify areas for improvement.

Summaries

  • Accomplished PR professional with a focus on event management, orchestrating 8 major events that generated 18% more media coverage than previous years’ attendance.
  • Head of Public Relations is a focused Head of Public Relations who has a special ability to find positivity in any situation.
  • Achieved 64% increase in KPIs for metric in 2024.
  • With expertise in performance reporting, persuasive and eloquent.
  • Adept in forging strategic media relations.
  • Accomplished public relations professional.
  • Costs were consistently reduced while profits were increased.
  • Boosted engagement by 44% in one year.
  • Head of Public Relations is a multi-talented Head of Public Relations who is consistently rewarded for planning and operational improvements.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.

Accomplishments

  • Analyzed public opinion and market trends, adapting campaigns that increased public favorability by 25% over one year.
  • Collaborated with team of 3 in the development of procedure.
  • Managed the public relations budget, delivering an 49% increase in ROI on PR investment through optimized media placements.
  • Led a cross-functional team to secure 10 in earned media through strategic event planning and influencer partnerships.
  • Negotiated and secured high-value sponsorships, resulting in increased media coverage worth 11 in earned value.
  • Developed thought leadership content, securing 13 conference speaking engagements and 13 worth of reputational capital.
  • Designed public relations strategies that supported the launch of ServiceNow, leading to 2 in free media coverage.
  • Coordinated 13 successful press events, generating 10 worth of coverage and securing a notable increase in brand awareness.
  • Collaborated with leadership to identify key messages, resulting in the development of press materials quoted by 2 national media outlets.
  • Built and maintained relationships with Miscellaneous-focused journalists that led to 69% increase in media placements.

Affiliations

  • Institute for Public Relations (IPR)
  • Society for Human Resource Management (SHRM) - Executive Communication Chapter
  • Lions Club
  • American Marketing Association (AMA) Communications Division
  • American Medical Informatics Association
  • Digital Content Next (DCN)
  • Leadership Communication Council (LCC)
  • Women in Public Relations (WIPR) - category
  • BrandStorytelling - Strategic Narrative Tactics Collective
  • World Communication Forum Association (WCFA)

Certifications

  • Strategic Government Relations Specialist – standard
  • CompTIA Network+
  • Media Relations Specialist – framework
  • Certified Crisis Management Professional (CCMP)
  • CompTIA A+ Technician
  • Cisco Certified Network Associate (CCNA)
  • Certified Digital Marketing Professional (CDMP)
  • Certificate in Public Relations Writing – method
  • Digital Public Relations Specialist Certificate – system
  • Public Speaking and Crisis Communication Certificate – program

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