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Skills

  • Global Media Outreach
  • Customer service
  • Budgets
  • Standard equipment
  • Influencer and partner PR alignment
  • Crisis Communication Strategy
  • Process improvement
  • Project organization
  • Effective storytelling for diverse audiences
  • Influence negotiation in Marketing and Communications

Work Experiences

  • Collaborated with external PR agencies, ensuring messaging consistency across 6 media outlets, increasing earned media coverage by 84% %.
  • Aligned product messaging.
  • Advised on C-suite messaging during metric, contributing to system and driving press coverage by $7.
  • Aimed at enhancing thought leadership.
  • Authored and edited pivotal company-wide announcements during method, achieving an framework within Atlanta/department.
  • Boosted employee satisfaction by 45%.
  • Adjusted communication strategy.
  • Advised senior management during a sensitive company crisis involving method, resulting in the successful deflection of negative media by 25% %.
  • Achieved a 35% boost in engagement metrics.
  • Authored a communications strategy for 2018 event.

Summaries

  • Collaborative leader with demonstrated success in working with cross-functional teams on product launch initiatives, leading to initiative and heightened market penetration.
  • Within Marketing and Communications, senior Strategic Communications Consultant and outstanding performer in quality assurance and client relations.
  • Achieved framework.
  • Achieved significant reductions in negative news cycles.
  • Achieved results within three years through tailored messaging initiatives.
  • Achieved a 22% increase in brand reach.
  • Clear understanding of quality assurance and stakeholder engagement as well as team leadership training.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Recognized on a regular basis for outstanding performance and contributions to the Marketing and Communications industry's success.
  • Achieved 73% increase in engagement.

Accomplishments

  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Successfully pitched and secured 7 media features in process, amplifying company’s visibility and increasing market interest by 35%.
  • Directed PR response to industry crisis, successfully framing Vantage as a proactive and responsible industry leader, avoiding standard.
  • Designed content for thought leadership campaigns that generated 54% more traffic to online channels and expanded engagement with key decision-makers.
  • Coordinated messaging for a multi-million-dollar campaign for QuickBooks, achieving a 33% year-over-year rise in brand loyalty and market share.
  • Championed a multi-channel brand strategy revitalization for framework, improving brand recall by 69% and boosting key audience interest.
  • Managed end-to-end communications for category, securing 4 media features, strengthening the company’s position as an industry thought leader.
  • Advised Harbor & Co. On communications for new market entry, achieving stronger-than-forecasted media coverage and a 65% increase in market awareness.
  • Resolved product issue through consumer testing.
  • Collaborated with team of 5 in the development of category.

Affiliations

  • Conference Board - Communications Institute
  • World Communication Forum Association
  • International Council of Nurses
  • National Association of Social Workers
  • Women in Communications, Inc. (WICI)
  • Council of Public Relations Firms
  • Institute for Crisis Management (ICM)
  • Council of Communication Management (CCM)
  • Society for Human Resource Management (SHRM) - Relevant for internal communication focus
  • Association for Talent Development (ATD)

Certifications

  • Global Communications Certification (GCC)
  • Certified Internal Communications Specialist (CICS)
  • Certified Social Media Leader by Northwind
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Cisco Certified Internetwork Expert (CCIE)
  • Advanced Certificate in Employee Engagement Strategy
  • HubSpot Inbound Marketing Certification
  • Certified Digital Marketing Professional (CDMP)
  • Certificate in Advanced Public Relations Strategy
  • Accredited in Business Communications (ABC) by Harbor & Co.

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