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Skills

  • Positioning
  • Quantitative and qualitative market research
  • Organized
  • HubSpot
  • Brand development and management
  • Exceptional copywriter
  • Strategic marketing
  • Special events planning
  • PowerPoint presentations
  • Campaign development

Work Experiences

  • News releases, media responses, press packets, and story placement in national trade publications were all coordinated by me.
  • Work with event sponsors to reach an agreement.
  • Collaborated closely with clients to identify needs and challenges, as well as campaign themes that were solution-oriented.
  • Identified value propositions and key messages for all of the company's marketing campaigns.
  • Directed product development using my in-depth knowledge of the vendor landscape and industry insight.
  • Planned and executed events and marketing programs that resulted in 11 times the number of qualified leads that were expected.
  • Looked at demographic data to determine the best targets, competitor offerings, and persuasion tactics.
  • Create a productive and efficient team.
  • Wrote press releases, guest blog posts, and informational articles as off-site SEO content.
  • Provided feedback on brand consistency in outbound communications to all departments.

Summaries

  • Marketing collateral for trade shows, sales meetings, and senior management is created by a creative marketing coordinator.
  • Exceptional at developing and implementing acquisition and adoption strategies.
  • Marketing content that is high-quality and results-oriented is consistently delivered by an experienced marketing management professional.
  • Specializing in creatively leveraging the power of social media to increase customer engagement.
  • SEO and data analytics are two areas in which he excels.
  • Account Supervisor with experience managing high-value customer projects efficiently and with care.
  • Marketer is a multi-talented Marketer who is consistently rewarded for planning and operational improvements.
  • Interested in bringing Harbor & Co. Some creativity and talent.
  • Marketing Coordinator with 3 years of experience in metric.
  • Results-driven marketer with more than 12 years of broad experience executing measurable marketing campaigns for fast-paced Internet businesses.

Accomplishments

  • Increased global eCommerce sales by 8% in one year.
  • Recipient of the Innovation Award Award from the Vantage in process.
  • Initiated a collaborative effort with sales teams to synchronize inbound leads with CRM systems, boosting the sales-qualified-lead (SQL) conversion by 34%.
  • Developed an integrated SEO strategy that improved organic traffic by 39% over three years, resulting in 18 new monthly visitors to the company website.
  • Developed and implemented an omnichannel campaign that saw an 32% increase in total customer engagement and a 2% growth in conversions.
  • Partnered with 10 cross-industry influencers, achieving a 8% growth in brand awareness across key social channels.
  • Monitored online community interactions and responded to consumer feedback, earning a 3% higher customer satisfaction rating.
  • Overhauled the company's lead nurturing email workflows, which resulted in a 41% higher lead-to-customer conversion rate within the past year.
  • Trained new hires in content marketing best practices, contributing to a 35% improvement in department productivity.
  • Documented and resolved initiative which led to standard.

Affiliations

  • Association for Computing Machinery
  • Women in Digital (WID)
  • Online Marketing Certified Professional (OMCP) Program
  • American Medical Informatics Association
  • Freemason
  • Jaycees
  • Marketing Research Association (MRA)
  • Toastmasters
  • Certified Professional Marketer (CPM) by AMA
  • International Association of Marketing Agencies (IAMA)

Certifications

  • Certified Protection Officer (CPO)
  • Mailchimp Email Marketing Certification
  • Apple Certified Associate (ACA)
  • Google Ads – Shopping Ads Certification
  • LinkedIn Learning: Marketing Tools & Analytics Certification
  • Search Engine Optimization (SEO) Specialization - Coursera
  • ServSafe
  • Hootsuite Social Marketing Certification
  • HubSpot Content Marketing Certification
  • CompTIA Security+

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