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Skills

  • Email marketing campaigns
  • Fact checking
  • Advanced Excel and data analysis
  • Employee training
  • Campaign development
  • Branding
  • Strategic planning
  • Customer satisfaction improvement
  • Conversion rate optimization
  • Dashboard creation (ServiceNow)

Work Experiences

  • Conducted deep-dive analyses on past marketing efforts.
  • Achieved results within 13 months.
  • Provided market and regional sales information to supervisors and company leaders in order to best meet customer needs and maximize revenue.
  • Planned and executed events and marketing programs that resulted in 9 times the number of qualified leads that were expected.
  • Achieved 79% click-through rates.
  • Achieved revenue in 2017.
  • Automated reporting processes using SAP.
  • Boosted followership by 56% within 18 months.
  • Conducted comprehensive post-campaign analyses, synthesizing results into key takeaways that optimized future campaigns and contributed toward a President's Club from Cedar Works.
  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.

Summaries

  • Achieved a 27% boost in social media engagement.
  • Achieved revenue growth up to 72%.
  • Achieved 44% brand awareness uplift.
  • Strategic Marketing Analyst who is dynamic and has 15 years of experience in process improvement.
  • Innovative campaigns and thorough research are hallmarks of this firm.
  • Bringing a thorough knowledge of program products, market conditions, and customer preferences to the table.
  • Achieved growth over a 12-month period.
  • For consistent, high-quality results, establishes clear standards and enforces protocols.
  • Achieved results in just three years through data-backed optimization.
  • Advanced marketing analyst, transforming customer feedback into initiatives that prompted a product redesign, contributing to a 45% enhancement in customer loyalty.

Accomplishments

  • Partnered with product teams on customer insights, driving a 69% adaptation rate for new product features.
  • Built predictive models for customer acquisition strategies, aiding in a 81% growth in customer base over 8 months.
  • Optimized paid search strategy, reducing cost per acquisition (CPA) by 55% through data-driven insights.
  • Utilized marketing automation tools to streamline lead nurturing emails, resulting in a 60% increase in qualified leads.
  • Enhanced data visualization techniques to communicate complex KPIs, improving stakeholder comprehension by 28% during quarterly reviews.
  • Collaborated with team of 12 in the development of category.
  • Developed loyalty marketing initiatives that improved customer retention by 20% and drove a revenue increase of $163,000.
  • Resolved product issue through consumer testing.
  • Documented and resolved category which led to program.
  • Led competitive intelligence research to enhance product positioning strategy, raising market share by 50% in 2020.

Affiliations

  • Executive Member of Business Intelligence Network (BINA)
  • Raleigh Growth Marketing Association Member
  • Rotary International
  • American Medical Informatics Association
  • HubSpot Academy Community Member
  • Member of the Chartered Institute of Marketing (CIM)
  • National Association of Social Workers
  • Association for Supply Chain Management (APICS)
  • Certified Member of the Data & Marketing Association (DMA)
  • International Association of Administrative Professionals

Certifications

  • CompTIA Security+
  • Salesforce
  • Data Science and Marketing Analytics Specialization from procedure
  • Customer Data Platform Certification from QuickBooks
  • Growth Marketing Certified Professional (GMCP) by Summit Group
  • Cisco Certified Internetwork Expert (CCIE)
  • Apple Certified Associate (ACA)
  • Facebook Certified Media Buyer
  • SEO Training Course and Certification from ServiceNow
  • HubSpot Content Marketing Certification

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