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Skills

  • Client and stakeholder communication
  • Market Analysis
  • Creative development collaboration
  • Problem resolution
  • Creative asset alignment
  • Organization
  • Marketing and advertising
  • Staff management
  • Budgeting and Allocation 
  • Budgeting

Work Experiences

  • Advised product development teams on how to improve products based on customer feedback.
  • Aligned messaging and visuals.
  • Worked with senior sales, engineering, and other business development executives to develop vertical market best practices marketing initiatives and media positioning.
  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
  • Collaborated with external vendors and internal teams.
  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Analyzed post-launch campaign data.
  • Presentations, trend reports, kitted assets, and product data sheets were among the creative sales tools I developed.
  • Achieved a 73% improvement in marketing asset turnaround time.
  • Implemented optimal sales strategies for the Raleigh market in order to meet commercial objectives.

Summaries

  • Accomplished Marketing Production Manager.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Costs were consistently reduced while profits were increased.
  • Expert at keeping track of trends and seizing new opportunities.
  • Achieved cost efficiencies through precise vendor management.
  • Adept at sourcing and utilizing eco-friendly materials for packaging rebrands, contributing to sustainability goals while reducing costs by $8.
  • Achieved 48% growth in accuracy within the production phase.
  • Strengths in data analysis and cross-functional collaboration backed up by Miscellaneous training.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the framework business.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.

Accomplishments

  • Collaborated with cross-functional teams to source new marketing technologies, allowing for a 41% reduction in time-to-market for new campaigns.
  • Directed the cross-departmental coordination effort during a rebranding project, ensuring the timely delivery of over 2 individual marketing components.
  • Directed the production of 12 print and digital assets, which contributed to a 84% improvement in market reach during initiative.
  • Established new asset approval processes, which reduced delays and rework by 29% across multiple campaigns.
  • Collaborated with team of 13 in the development of framework.
  • Worked in partnership with suppliers to adopt eco-friendly packaging solutions, aligning marketing campaigns with sustainability goals and reducing waste by 40%.
  • Resolved product issue through consumer testing.
  • Directed the redesign of 11 primary market-facing assets, helping the company gain 33% more visibility on QuickBooks.
  • Managed the production and distribution of over 14 different marketing materials per month, including print, digital, and video assets.
  • Implemented a quality control process that reduced production errors by 69% in the first 10 months.

Affiliations

  • Association for Computing Machinery
  • Interactive Advertising Bureau (IAB) – Digital Media Specialist
  • Production Guild of America – Marketing & Advertising Division
  • National Retail Federation (NRF) – Production and Operations Group
  • Motion Picture Sound Editors – Video Production Liaison
  • Toastmasters
  • Digital Asset Management (DAM) Foundation – Certified Expert
  • International Academy of Digital Arts and Sciences – Technology Liaison
  • Creative Operations Management Association – Senior Member
  • Brand Activation Association – Served on Creative Development Panel

Certifications

  • Cisco Certified Network Associate (CCNA)
  • Digital Marketing Certified Associate (DMCA) - Beacon Labs
  • Brand Management Certification - Cedar Works
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Professional Certified Marketer (PCM) – Content Marketing
  • Adobe Certified Expert (ACE) - Adobe Creative Cloud
  • Project Management Professional (PMP)
  • First Aid/CPR Certified
  • Facebook Blueprint Certification: Media Buying Professional
  • Certified Print Production Specialist (CPPS) – Harbor & Co.

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