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Skills

  • Budgeting
  • First Aid/CPR
  • Program equipment
  • Budgeting and Allocation 
  • Marketing and advertising
  • Creative and production process streamlining
  • Team building
  • Staff management
  • Operational improvement
  • Creative brief interpretation

Work Experiences

  • Aligned production tracking with key campaign milestones.
  • Achieved results within the first 4 days.
  • Collaborated with the creative team to align messaging and visuals, achieving an Outstanding Service Award for design excellence at program in 2020.
  • Collaborated with the advertising team.
  • Analyzed post-launch campaign data.
  • Achieved 16% on-time delivery of all marketing collateral, consistently meeting tight launch deadlines for high-stakes Workday.
  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.
  • Achieved 12% on-time delivery of marketing collateral.
  • Collaborated with marketing leadership.
  • Collaborated with external vendors and internal teams to produce 6 pieces of print and digital collateral for initiative, increasing engagement by 30%.

Summaries

  • Expert at keeping track of trends and seizing new opportunities.
  • Marketing Production Manager with 5 years of successful cross-functional collaboration and vendor management experience.
  • Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
  • Leader who is detail-oriented, attentive, and decisive.
  • Adept at improving communication between teams.
  • Achieved a 38% drop in mistakes.
  • Adept at sourcing and utilizing eco-friendly materials for packaging rebrands, contributing to sustainability goals while reducing costs by $8.
  • Achieved results in less than one year.
  • Marketing Production Manager is a multi-talented Marketing Production Manager who is consistently rewarded for planning and operational improvements.
  • Innovative marketing leader with 9+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.

Accomplishments

  • Directed the production of 12 print and digital assets, which contributed to a 84% improvement in market reach during initiative.
  • Collaborated with 2 external vendors to ensure the on-time delivery of promotional collateral for a national initiative, exceeding project timelines by 15%.
  • Worked in partnership with suppliers to adopt eco-friendly packaging solutions, aligning marketing campaigns with sustainability goals and reducing waste by 40%.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Resolved product issue through consumer testing.
  • Managed a wide variety of marketing assets (e.g., banners, brochures, videos) while ensuring adherence to strict brand guidelines, contributing to brand consistency across Adobe Creative Suite.
  • Established new asset approval processes, which reduced delays and rework by 29% across multiple campaigns.
  • Supported the marketing team in delivering initiative, resulting in a 33% increase in both social media engagement and overall brand awareness over 11 months.
  • Successfully executed global, multi-channel campaigns utilizing tools such as procedure, resulting in a 67% growth in audience engagement.
  • Collaborated with team of 13 in the development of framework.

Affiliations

  • Direct Marketing Association (DMA) – Campaign Management Group
  • The Marketing Production Association – VP of Membership
  • Association of Information Technology Professionals
  • National Association of Social Workers
  • Association for Supply Chain Management (APICS)
  • Society for Marketing Professional Services (SMPS) – Committee Lead
  • International Association of Business Communicators (IABC) – Content Strategy Team
  • American Medical Informatics Association
  • Creativity International Awards – Juror in 2015
  • American Marketing Association

Certifications

  • Google Certified Professional Cloud Architect
  • Google Analytics Individual Qualification (GAIQ)
  • Facebook Blueprint Certification: Media Buying Professional
  • SHRM Certified Professional (SHRM-CP)
  • Hootsuite Social Marketing Certification
  • Certified in Marketing and Sales Alignment (CMSA) - Harbor & Co.
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Email Marketing Specialist Certification - Marketing Cloud Beacon Labs
  • Certified Marketing Production Professional (CMPP) - Summit Group
  • Certified ScrumMaster (CSM) - Brightline

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