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Skills

  • A/B Testing for Email Marketing
  • Time management and deadline adherence
  • Content Creation Workflow Improvement
  • Omni-Channel Marketing Strategy Execution
  • Collaboration with data analytics teams
  • Conversion rate optimization
  • Trendspotting and Market Research
  • Email Marketing Campaign Optimization
  • Digital asset management (Salesforce)
  • Content audit and optimization

Work Experiences

  • Contributed to a 28% boost in campaign efficiency.
  • Delivered high-quality results.
  • Developed a crisis communication strategy.
  • Boosted audience engagement by 47%.
  • Achieved a 70% higher click-through rate.
  • Co-managed collaboration with an international marketing partner.
  • Collaborated with data analytics team to refine targeting strategies, leading to a 22% increase in open rates for our newsletters.
  • Collaborated across 15 global offices.
  • Achieved 44% higher engagement.
  • Championed a diversity and inclusion-focused campaign.

Summaries

  • Collaborated cross-functionally.
  • Creative strategist with expertise in campaign management.
  • Boosted readership by 51%.
  • An adaptable Campaign and Publication Manager with a proven track record of increasing organic traffic by 44% through enhanced SEO strategies across multiple channels.
  • Demonstrated success in managing freelance networks and producing high-quality regional content. Scaled publication coverage across key regions by recruiting and managing a team of 12 remote contributors.
  • Adaptable Campaign and Publication Manager.
  • Achieved impactful outcomes.
  • Campaign and Publication Manager with a flair for revitalizing under-performing content. Spearheaded strategic re-targeting efforts that improved readership by 25% and optimized lead generation campaigns.
  • Developed content strategies.
  • Demonstrated success in managing freelance networks.

Accomplishments

  • Collaborated with external creative agencies to produce 15 multimedia campaigns, leading to 48% growth in user conversions.
  • Initiated and managed partnerships with third-party vendors, increasing co-marketing campaign success by 15% through targeted audience engagement.
  • Developed and executed A/B testing methodologies for marketing campaigns, culminating in a 61% improvement in user engagement metrics.
  • Assisted in launching a new vertical, contributing to 53% of overall publication growth in the first 5 months.
  • Refined social media strategy, more than doubling engagement rates and driving a 55% increase in content shares.
  • Led a cross-functional team of 12 members, coordinating efforts that achieved a 72% increase in editorial output while maintaining deadlines and quality.
  • Directed the redesign of the company newsletter, leading to a 80% increase in subscriber engagement and a 8% open rate boost.
  • Coordinated with sales and customer support departments to tailor publications that increased customer satisfaction scores by 23%.
  • Established an effective content repurposing system, reducing content production costs by 24% without sacrificing quality.
  • Collaborated closely with product marketing to adapt content for new product launches, achieving 37% increase in cross-promotion effectiveness.

Affiliations

  • Part of a joint initiative by the International Federation of Journalists (IFJ) on fostering ethical publication standards and newsroom diversity.
  • Participant in the Global Editors Network (GEN) – Contributed to collaborative content strategy sessions aimed at improving cross-promotional engagement.
  • Alumna of the Google News Initiative – Implemented audience-focused innovations in tracking and predictive analytics for enhanced digital content reach.
  • Affiliate of the Society for Technical Communication – Applied best practices for managing the production pipeline and editorial quality assurance.
  • Member of the National Communication Association (NCA) – Engaged in professional development seminars on crisis communication and rapid-response strategies.
  • Trained through LinkedIn Learning Certification in Editorial and Content Strategy – Focused on expanding project timelines and reducing completion times through effective planning.
  • Contributed to workshops hosted by the Interactive Advertising Bureau (IAB) on digital content monetization strategies and ecosystem expansion.
  • Certified ScrumMaster via Scrum Alliance – Utilized project management techniques in overseeing campaigns and publication lifecycles.
  • Longtime member of the Association of Independent Publishers (AIP) – Conducted research on challenges and innovations in independent publishing.
  • Member of Public Relations Society of America (PRSA) – Actively engage in ongoing professional development and crisis communication training.

Certifications

  • Digital Advertising Masterclass Certification – metric, 2018
  • Influencer Marketing Strategy Certification – Northwind, 2020
  • The Data-Driven Marketing Professional (DDMP) – Harbor & Co., 2018
  • Certified Public Relations Specialist – category, 2019
  • Certified Email Deliverability Specialist – method, 2018
  • Integrated Marketing Communications Certification – Ironclad Systems, 2019
  • Creativity in Campaign Design Professional – process, 2018
  • Marketing Analytics and Data-Driven Decision Making Certificate – Northwind, 2018
  • Certified Brand Strategy Expert – Lakeside Partners, 2020
  • Certified in Campaign Management Software (framework) – Lakeside Partners, 2016

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