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Skills

  • Experience with user-generated content (UGC)
  • Adobe Creative Suite proficiency
  • Basic graphic design skills (ServiceNow)
  • Conversion Rate Optimization (CRO)
  • Social media best practices
  • Content virality strategies
  • Brand Reputation Management
  • Instagram marketing strategy
  • Collaboration with cross-functional teams
  • Organic engagement increase strategies

Work Experiences

  • Achieved 10% engagement rate.
  • Achieved a 68% improvement in visibility.
  • Achieved a 37% increase in follower engagement.
  • Oversaw the delivery of framework project by standard team, which resulted in system.
  • Saved $15 by putting in place cost-cutting measures that addressed long-standing issues.
  • Met 11% of all deadlines in a time-sensitive role.
  • Solved procedure issues, improved operations, and provided excellent customer service.
  • Achieved over 57% engagement improvements.
  • Accomplished results within 7 months.
  • Effective SEO strategies were created, implemented, and updated by me.

Summaries

  • Clear understanding of workflow optimization and data analysis as well as workflow optimization training.
  • Advanced expertise in Return on Ad Spend optimization, managing paid media campaigns that exceed performance benchmarks and deliver quantifiable business results.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Achieved a 55% spike in interactions.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Creates creative and inclusive campaigns to promote the company's vision and encourage user participation.
  • Achieved a 62% moderation of negative feedback.
  • Developing marketing initiatives, increasing business success, and increasing sales is something I've done before.
  • Achieved a 45% virality rate across platforms.
  • Achieved 16% growth in Instagram impression rates.

Accomplishments

  • Spearheaded e-commerce promotions via Instagram and Facebook, generating a $242,000 revenue increase within one year.
  • Executed crisis communication strategy on social media following a initiative, reducing negative sentiment by 64%.
  • Orchestrated A/B testing on different ad creatives, improving click-through rate (CTR) by 66%.
  • Collaborated with the video production team to create tutorials for SAP, driving a 49% increase in views and shares.
  • Partnered with the customer loyalty team to integrate social campaigns, contributing to a 8% increase in repeat customers.
  • Coordinated with design teams to standardize branding across all platforms, resulting in a 51% increase in brand recognition.
  • Evaluated the success of campaigns using metrics from metric, leading to strategic adjustments and an engagement uplift of 20%.
  • Reduced customer inquiries on social media by creating and promoting FAQ content, leading to a ticket reduction of 43%.
  • Integrated paid social campaigns into an omnichannel strategy, creating an uplift in customer acquisition by 85%.
  • Optimized the use of standard, leading to a 21% improvement in publishing efficiency.

Affiliations

  • Member of the American Marketing Association (AMA)
  • Certificant of Hootsuite Academy – Social Media Strategy
  • Co-organized Social Media Conference in 2021
  • Twitter Flight School Certification in Social Marketing Leadership
  • Certified Digital Content Writer from framework
  • Participant in HubSpot Academy Social Media Strategy Course
  • Google Ads Display Certification
  • LinkedIn Learning: Advanced Social Media Strategy Certification
  • American Society of Safety Professionals
  • Member of the International Communication Association (ICA)

Certifications

  • Social Media Rights and Safety Compliance Certification from QuickBooks
  • LinkedIn Marketing Solutions Fundamentals
  • Google Ads Search Certification
  • Social Media Crisis Management Certification from Adobe Creative Suite
  • Content Planner and Strategy Certification from Vantage
  • Social Media Analytics Certification from HubSpot
  • Pinterest Creative Strategy Certification
  • Certified Digital Marketing Professional - DMI
  • Certified Storytelling for Social Media from QuickBooks
  • Google Certified Professional Cloud Architect

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