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Skills

  • Content Marketing Coordination
  • Intellectual Property Negotiation
  • Content Innovation Lab Design
  • Legal compliance management
  • Collaborative Workshop Facilitation
  • Data-driven decision making
  • Award Nomination Tracking and Strategy
  • Audience Ratings Growth Strategy
  • Cultural Sensitivity in Global Content Distribution
  • Content Pipeline Optimization

Work Experiences

  • Was in charge of a $8 yearly budget.
  • Boosted successful project greenlights by 85%.
  • Oversaw the creation of marketing plans for programs aimed at increasing sales, profits, and brand awareness.
  • Achieved results within one year.
  • Created strategic marketing communications for consumer audiences.
  • Built initiative into a multi-billion dollar IP.
  • Built strong relationships with talent agencies.
  • Actively led creative strategy roundtables, where input from diverse voices across departments led to 21% more inclusive and representative content.
  • Oversaw employee performance reviews and met with each team member to discuss ways to improve.
  • Championed sustainability initiatives in TV productions, reducing carbon footprints by 61% while keeping content production on schedule and budget.

Summaries

  • With over 16 years of experience in scheduling, staff training, protocol development, and process improvements, this manager is resourceful and adaptable.
  • With a team-oriented mentality, highly organized, proactive, and punctual.
  • All aspects of program productions should be planned and coordinated.
  • Mentor who is adept at motivating and challenging team members to meet and exceed company goals.
  • Personable and trustworthy, looking for an opportunity to use client relations and quality assurance in a fast-paced environment.
  • Metric, framework, and process are all available.
  • Motivating leader who has built and managed metric teams in the past.
  • CPA certified
  • Looking for new opportunities in the television industry and ready to take on new challenges with professionalism and zeal.
  • Senior Manager, TV Development has been recognized for creating positive environments in which employees can thrive and succeed.

Accomplishments

  • Collaborated closely with research and development teams to prototype and pilot test innovative formats, reducing pilot-to-series conversion risks by 26% through market validation efforts.
  • Led the development and successful launch of 8 original TV pilots, culminating in 11 of them being picked up for full series commissioning.
  • Spearheaded content development for category, driving a 85% increase in viewer retention during prime time with a strategic blend of original programming and syndicated content.
  • Implemented targeted social media campaigns for original content, growing followers across all platforms by 62% and increasing engagement rates by 56%.
  • Collaborated with cross-functional teams including marketing and digital teams, amplifying transmedia storytelling for program, which increased merchandise sales by 34%.
  • Broke traditional programming molds by implementing talent-first initiatives, allowing creative freedom to artists, which infused standard’s programming with 72% more critically-acclaimed content.
  • Performed detailed competitor analysis and spearheaded direct counter-programming that led to standard gaining a 61% market share in the program genre.
  • Led a cross-platform launch of series using digital and linear strategies, achieving a record high multi-platform audience reach of 18 viewers and 33% boost in OTT viewership.
  • Negotiated strategic partnerships with production houses and digital platforms, resulting in an additional $13 revenue stream through multi-channel distribution.
  • Developed and implemented an IP-driven content strategy that led to the establishment of system's expansion into new territories, generating over $11 in ancillary streams.

Affiliations

  • Alumni, Harvard Business School Executive Program for Media Executives 2017
  • Board Advisor, Independent Filmmakers Coalition of Atlanta
  • Member, Academy of Motion Picture Arts and Sciences (AMPAS)
  • Member, Interactive Media Peer Group, Television Academy
  • Participant in Legal Compliance Symposium for Digital Media 2019
  • Certificate in Media Law from metric, focused on Entertainment Law Compliance
  • Active Participant, Broadcast Education Association (BEA)
  • Affiliate, National Association of Television Program Executives (NATPE)
  • Member, Producers Guild of America (PGA)
  • Attendee, Promax Global Entertainment Marketing Conference 2018

Certifications

  • Cross-Media Storytelling Professional Certification - Harbor & Co. (Year)
  • TV Development Fundamentals - Summit Group (Year)
  • Cisco Certified Internetwork Expert (CCIE)
  • Project Management Professional (PMP)
  • Advanced TV Development Workshop - Beacon Labs (Year)
  • Certified Distribution and Licensing Specialist for Media - Harbor & Co. (Year)
  • Entertainment Contract Negotiation - Jira (Year)
  • Certified TV Showrunner (CTS) - Summit Group (Year)
  • Salesforce
  • Scripted TV Production Certificate - Lakeside Partners (Year)

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