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Skills

  • Immersive activities
  • Media Engagement Tracking
  • Video recording
  • Event planning and promotion
  • Operational improvement
  • Technology-savvy
  • Crisis response coordination
  • AP Style Writing Proficiency
  • Initiative equipment
  • Cross-functional team collaboration

Work Experiences

  • Assisted in crisis communication planning by drafting key message points and ensuring alignment across university departments.
  • Assisted in coordinating a press tour for high-profile attendees, generating 82% increase in positive media coverage for the institution.
  • Compiled and presented media performance reports at quarterly meetings, informing leadership decisions on future communication strategies.
  • Awarded CPA.
  • Assisted in coordinating a press tour.
  • Prepared lessons based on the course outline to ensure that all required material was conveyed and that students' understanding of the subject matter was deepened.
  • Placed a high value on punctuality and worked hard to maintain an excellent attendance record, consistently arriving at work ready to work right away.
  • Achieved several newspaper features.
  • Oversaw the quality assurance program, which included on-site assessments, internal audits, and customer surveys.
  • Pushed for operational changes that resulted in cost savings and higher profit margins.

Summaries

  • Miscellaneous is something I'm very passionate about.
  • Catalyzed 2 key media mentions.
  • Analytically minded PR assistant driving media engagement metrics through cooperation with internal teams and public relations firms, achieving a 49% rise in coverage.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Conducted hands-on workshops and provided career guidance.
  • Broadened university exposure.
  • Strong relationships with educators and students are a strength of hers.
  • Graduate Assistant with a track record of success in teaching classes, mentoring students, and contributing to research.
  • Accomplished PR professional adept in cross-team collaboration, ensuring seamless planning and promotion of high-attendance events that consistently meet or exceed participation goals.
  • Conducted targeted outreach efforts.

Accomplishments

  • Managed public perception of sensitive campus incidents by drafting crisis communications that effectively minimized negative coverage in 2018.
  • Optimized internal communications newsletters, achieving a 16% increase in employee engagement through ongoing feedback loops.
  • Worked directly with the media relations team to create data-driven content that bolstered the program’s media ROI by 26%.
  • Produced internal and external communications material, leading to streamlined messaging across 2 different teams and departments.
  • Monitored social media sentiment using Asana, allowing the department to realign their communications plan and reduce negative press mentions by 47%.
  • Collaborated with finance to host virtual webinars that reached an audience of over 2 attendees, resulting in procedure.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Researched, wrote, and edited content for newsletters that boosted open rates by 34%, gaining traction with key audiences.
  • Drafted press releases, blogs, and social media content in line with AP Style guidelines, achieving 31% growth in engagement across 15 platforms.
  • Prepared media kits and developed briefing documents that improved response times in media requests by 30% while maintaining consistent branding.

Affiliations

  • Society of Women Engineers
  • Affiliated with University’s Strategic Communication Lab, 2024-present
  • International Council of Nurses
  • Graduate Member, framework Diversity and Communication Task Force, 2015-2016
  • International Association of Business Communicators (IABC), 2019-present
  • Public Relations Student Society of America (PRSSA), Executive Board Member, 2023
  • Lead Organizer, method Public Relations Student Networking Event, 2018
  • Mentor for Undergraduate Networking Program, 2019
  • Toastmasters
  • PR Volunteer for method, Managed Communication Channels, 2020-2015

Certifications

  • Google Analytics Individual Qualification (GAIQ)
  • Effective Media Relations Certification - LinkedIn Learning
  • CompTIA Network+
  • Certified Public Speaking Coach (CPSC) - National Speakers Association
  • Digital Marketing Strategy Certification - Credly
  • Intermediate Adobe Photoshop Certification - Adobe Certified Professional
  • Fundamentals of Project Planning and Management - University of Virginia (Coursera)
  • Social Media Strategy Certification – Hootsuite Academy
  • Event Management Certification - Eventbrite Academy
  • Writing for Digital Media Certification - LinkedIn Learning

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