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Skills

  • Stakeholder engagement and communication
  • Revenue growth initiatives
  • SEO and SEM Strategy Execution
  • Contract negotiation expertise
  • Multimedia Content Production Oversight
  • Media-driven Product Launches
  • Audience demographic segmentation
  • Global Media Buying and Planning
  • Media Rebranding Management
  • Advertising Technology Utilization (SAP)

Work Experiences

  • Achieved a 77% increase in return on ad spend (ROAS).
  • Achieved a 71% lift in media ROI.
  • Collaborated with internal departments to launch a diversity-driven media initiative that improved brand perception by 18% among key audiences.
  • Achieved 41% savings in annual media spending.
  • Aligned budgets with strategic media investments.
  • Crafted compelling media pitches.
  • Conceptualized innovative media campaigns.
  • Achieved a 78% increase in project completion.
  • Achieved 67% sentiment improvement in key markets.
  • Advised CEO and leadership team on media best practices.

Summaries

  • Developed media teams consistently achieving success metrics.
  • Achieved savings of 53% in media buys.
  • Collaborative Executive Director Media Director.
  • Drove brand awareness by 18%.
  • Boosted audience engagement by 36%.
  • Achieved a 62% increase in social media engagement year-over-year.
  • Delivered 22% more impressions for the same budget.
  • Committed to optimizing workflow effectiveness.
  • Balanced media operations.
  • Achieved 41% audience growth.

Accomplishments

  • Established KPIs for a Seattle-based media campaign, resulting in a sustained increase of 62% in weekly user engagement.
  • Led a media training workshop for Lakeside Partners, improving team proficiency by 34% in key tools like QuickBooks and Asana.
  • Developed strategic media messages to tackle industry downturn challenges, stabilizing engagement rates and securing 62% audience retention increase.
  • Enhanced brand perception in key markets with a media campaign timed to holidays, achieving 35% higher engagement than similar past initiatives.
  • Monitored and analyzed trends using SAP, allowing the media team to proactively adjust strategies and increase ad performance by 22%.
  • Directed media strategy for initiative, leading to 2 mentions in national outlets and increasing engagement by 19% above projected targets.
  • Instituted a media tracking system using Asana, reducing report generation times by 39% and increasing actionable insights on ad performance.
  • Executive lead for implementation of media performance reviews, contributing to a 29% improvement in KPIs across the board.
  • Led the company's rebranding media campaign across 8 platforms, increasing audience reach by 27% and enhancing brand awareness within three years.
  • Led the development and launch of a viral social media campaign, surpassing 17 views within the first several months and generating 36% more sales inquiries.

Affiliations

  • Affiliate, National Communication Association (NCA), Leading Conversations on Media Trends
  • Member, LinkedIn B2B Marketing Group, Learning Innovations in Content Marketing and Media Outreach
  • Participant of the Programmatic Media Buying Masterclass, Acquired Key Skills in Paid Media Optimization
  • Affiliation with Media Impact Funders, Leading Initiatives in Developing Communities through Media Efforts
  • Certified in Brand Crisis and Rebranding Strategy, Meridian, 2019
  • Board Member, Media Communications Association - International, Boston (2017-Current)
  • Completed Nielsen Media Research Certification, Advanced Skills in Data-Driven Media Decisions
  • Member, American Marketing Association (AMA), Practiced Cutting-edge Media Optimization Techniques
  • Member, The Global Alliance for Public Relations and Communication Management, Driving International Media Projects
  • Participant, Google Certifications for Paid Media Campaigning, Mastering SEM and SEO Techniques

Certifications

  • Executive Certification in Diversity-driven Media Initiatives from Harbor & Co.
  • Certificate in Media Finance and Budgeting, initiative
  • Marketing Media Leadership Program by procedure
  • Advanced Media Buying Certification through procedure
  • Broadcast Leadership Training by initiative
  • Certified Media Buying and Planning Professional (CMBP)
  • Certificate in Strategic Branding and Media, Harbor & Co.
  • Senior Professional in Marketing & Media (SPMM) Certification
  • Certified Data and Trend Forecasting Professional (CDTFP)
  • Certified Programmatic Media Buyer (CPMB)

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