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Skills

  • Marketing communications expertise
  • Emotional intelligence in feedback delivery
  • Public Relations Campaigns
  • Blog post optimization
  • Data-driven decision making
  • AP Style
  • Team contribution
  • Content repurposing
  • Social media content
  • A/B testing

Work Experiences

  • Incorporated regulatory compliance requirements into copywriting and double-checked that all content followed Lean guidelines.
  • I'm analyzing the client's needs and translating them into a compelling message.
  • Collaborated with cross-functional teams.
  • Wrote advertising copy for online content that was consistent with the employer's overall brand identity and personality.
  • Show clients new creative content and explain it to them.
  • Achieved results in 2015.
  • Analyzed engagement metrics.
  • Collaborated on a team for email marketing campaigns.
  • Achieved a more modern tone of voice.
  • Make suggestions for marketable and innovative brand-building ideas and approaches.

Summaries

  • Achieved a 76% boost in conversions within 3 months.
  • Copywriter with 11 years of experience turning casual browsers into long-term customers.
  • Junior Copywriter with 8 years of successful performance reporting and team leadership experience.
  • Market-savvy copywriter with experience monitoring and analyzing business and consumer trends to develop new or re-define existing brand strategies.
  • Collaboration drives campaign success.
  • Aiming to use creativity and data-driven strategies.
  • Collaborative and enthusiastic Junior Copywriter with experience crafting personalized copy that resulted in higher customer retention for email campaigns. Looking to use creativity and data-driven strategies to boost engagement at Lakeside Partners.
  • Technical whitepapers and promotional ad copy are both in her wheelhouse.
  • Achieved a 38% increase in open rates.
  • Achieved a 48% higher open rate.

Accomplishments

  • Contributed to overarching content strategy by writing ad hoc pieces that supported program, improving engagement metrics.
  • Successfully collaborated with product teams to write in-depth FAQs that reduced customer service queries by 19%.
  • Researched target audience and generated personalized landing page copy that led to 71% improvement in lead quality.
  • Repurposed previously published content into new formats, extending its lifecycle and increasing social media shares by 35%.
  • Assisted in developing copy for product launch decks, directly contributing to 7 in new market penetration within 4 months.
  • Published SEO-optimized blog articles that moved 12 webpages from page 17 to page 18 within 14 months.
  • Worked with developers and UX designers to create clear and compelling copy for product descriptions that improved conversion rates by 46%.
  • Collaborated with paid search managers to align ad messaging with keyword research strategies, increasing ROI by 13.
  • Collaborated with marketing team to craft email campaign copy that boosted open rates by 28% and engagement by 42%.
  • Tailored copy for paid search ads that generated 18 in new leads while staying within budgetary constraints.

Affiliations

  • Member of the Creative Copywriting Collective
  • Toastmasters
  • Advertising Writers Association
  • Association of Information Technology Professionals
  • Society of Human Resource Management
  • Certified Book Editing – HubSpot
  • Professional Writers' Alliance (PWA)
  • International Association of Administrative Professionals
  • National Association of Social Workers
  • Founding member of the Creative Writer’s Network

Certifications

  • SHRM Senior Certified Professional (SHRM-SCP)
  • ServSafe
  • Social Media Copywriting Course Certification - LinkedIn Learning
  • CompTIA Network+
  • Project Management Professional (PMP)
  • Introduction to User-Centered Design - Interaction Design Foundation
  • Google Analytics Certification
  • Cisco Certified Internetwork Expert (CCIE)
  • Content Strategy Certification - Coursera, 2019
  • Certified Digital Copywriter - Summit Group

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